Epicurean
Epicurean is a privately-held US kitchenware manufacturer founded in 2003 in Superior, Wisconsin, producing cutting boards, kitchen utensils, and serving boards from its own 60,000 sq ft facility and selling direct-to-consumer online and through retail partners.
- Company typePrivate
- Founded2003
- HeadquartersSuperior, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Epicurean does
Epicurean is a privately-held US kitchenware manufacturer founded in 2003 and headquartered in Superior, Wisconsin, where it designs and produces cutting boards, kitchen utensils, serving boards, and related accessories in a 60,000-square-foot manufacturing facility. The company offers a tiered product portfolio organized into series — including Kitchen Series, All-in-One Series, Handy Series, Gourmet Series, and the premium Big Block Series — plus bundled sets and a licensed Frank Lloyd Wright collection featuring architectural designs. Products are priced as one-time purchases ranging from $7.99 (Pan Scraper) to $279.99+ (Big Block), with bundled sets priced $69.95–$122.95 and the licensed Frank Lloyd Wright line at $59.95–$115.95.
The company operates a dual-channel go-to-market model: direct-to-consumer e-commerce through epicurean.com with free shipping on orders over $100 and free returns, complemented by a physical retail store finder. Customer segments are primarily individual home cooks and kitchen enthusiasts, with secondary exposure to professional chefs/restaurants and BBQ/outdoor cooking enthusiasts. Distribution is domestic (US) only. Epicurean has been operating for over 20 years and shows strong review-driven social proof across SKUs (4.8–5.0 star ratings with hundreds of reviews on core products). The Frank Lloyd Wright Foundation licensing partnership is a notable commercial differentiator enabling premium pricing on a subset of SKUs. No revenue, funding, or financial data is publicly disclosed; ownership is private with no identified institutional investors or parent company.
Epicurean firmographics
Firmographics- Name
- Epicurean
- Legal name
- Epicurean
- Website
- https://epicureancs.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Epicurean is a privately-held US kitchenware manufacturer founded in 2003 in Superior, Wisconsin, producing cutting boards, kitchen utensils, and serving boards from its own 60,000 sq ft facility and selling direct-to-consumer online and through retail partners.
- Ownership category
- akta.pro rank
Where Epicurean is headquartered
LocationHeadquarters
- HQ city
- Superior
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Epicurean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales: Epicurean generates revenue through direct sales of cutting boards, kitchen utensils, serving boards, and accessory products. Products are sold as one-time purchases at various price points from $7.99 to over $279, with bundled sets providing higher average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cutting Boards - Various Series |
| Unit Pricing | Pay-as-you-go | Kitchen Utensils |
| Unit Pricing | Pay-as-you-go | Sets & Bundles |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Epicurean product offering
Product offeringCore offering
Epicurean designs, manufactures, and sells cutting boards, kitchen utensils, serving boards, and related accessories directly to consumers and through retail partners. All products are produced at the company's 60,000-square-foot manufacturing facility in Superior, Wisconsin, using proprietary materials intended for durability and knife-friendly performance. The portfolio spans entry-level through premium oversized boards, plus a licensed Frank Lloyd Wright artistic collection.
Product overview
Epicurean is a kitchen consumer products company offering a unified portfolio of cutting boards and kitchen utensils. The core product lines include the All-in-One Series, Handy Series, Kitchen Series, and Big Block Series cutting boards, complemented by utensils like the Cool Tool and Pizza Peel. The company also sells bundled sets (2-piece and 3-piece combinations) and a licensed Frank Lloyd Wright collection featuring cutting boards and utensil sets. Accessories include Board Butter and Pan Scrapers. All products are designed and manufactured at the company's 60,000-square-foot facility in Superior, Wisconsin, with free shipping on orders over $100.
Differentiator
Problem solved
Functional benefit
Products and services
- All-in-One Series Cutting Boards Versatile cutting board series designed for everyday kitchen use by home cooks and kitchen enthusiasts.
- Handy Series Cutting Boards Compact cutting board series designed for smaller tasks and convenient handling by home cooks.
- Kitchen Series Cutting Boards Core cutting board collection for everyday kitchen tasks, targeted at home cooks and kitchen enthusiasts.
- Big Block Series Cutting Boards Oversized cutting boards designed for heavy-duty or professional use, targeted at commercial kitchens and high-volume users.
- Cool Tool Kitchen Utensil Multi-purpose kitchen utensil for everyday food preparation tasks, used by home cooks.
- Pizza Peel Pizza serving and launching tool for pizza preparation at home, used by home cooks and pizza enthusiasts.
- All-in-One Series Board Set - 2 Piece Two-piece cutting board set from the All-in-One series, targeted at home cooks seeking bundled value.
- All-in-One Series Board Set - 3 Piece Three-piece cutting board set from the All-in-One series, targeted at home cooks wanting bundled multi-size boards.
- Frank Lloyd Wright Cutting Board Set - 3 Piece Three-piece cutting board set featuring licensed Frank Lloyd Wright architectural designs, targeted at consumers seeking premium artistic kitchenware for gifting and entertaining.
- Frank Lloyd Wright Utensils Set Three-piece utensil set featuring licensed Frank Lloyd Wright designs, targeted at consumers seeking premium artistic kitchen utensils for gifting and entertaining.
- Board Butter Wood/board conditioning product for maintaining and extending the life of cutting boards, used by cutting board owners.
- Pan Scraper Kitchen tool for scraping residue from pans and cookware, used by home cooks as a cleaning accessory.
Quantifiable outcome
- All-in-One Series rated 4.9 out of 5 stars from 531 reviews
- +3 more outcomes
Companies that use Epicurean
Customer profileSegments3 records
Ideal customer profiles3 records
Epicurean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Epicurean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Frank Lloyd Wright FoundationcoreEpicurean holds a licensing agreement with the Frank Lloyd Wright Foundation to produce a collection of cutting boards and utensils featuring iconic Frank Lloyd Wright architectural designs. This partnership enables Epicurean to offer premium, artistically designed products that command higher price points and differentiate from standard kitchenware offerings.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Epicurean competitors and assessment
Company assessmentDirect peers
- Tovolo: Design-forward kitchen gadgets and tools brand known for specialty items like ice trays and pizza tools. Overlaps with Epicurean's Pizza Tools, BBQ, and specialty kitchenware niche SKUs.
- Joseph Joseph: UK-based design-driven kitchen tools and utensils brand with comparable premium positioning, broad cutting board and utensil ranges, and global distribution into premium retail channels.
- Trudeau: Canadian kitchen utensils and gadgets brand with a comparable multi-tier product portfolio and shared US/Canadian retail distribution, competing in similar price tiers to Epicurean.
- Catskill Craftsmen: Specialty cutting board and kitchen accessories manufacturer with strong product-level overlap on Epicurean's core cutting board lines, also serving both home and pro channels.
- OXO: Iconic kitchen tools and utensils manufacturer under Helen of Troy with overlapping cutting boards, utensils, and kitchen gadgets. Competes head-on with Epicurean across both DTC and mass retail channels.
- Dexas International: US-based maker of cutting boards, kitchen tools, and gadgets sold through retail. Comparable product focus and channel mix, with similar specialty SKUs in chopping and prep categories.
- John Boos & Co. US manufacturer specializing in butcher blocks and cutting boards, the closest single-category match to Epicurean's core product line, with overlapping pro-chef and home-cook customers.
Broad incumbents
- KitchenAid: Whirlpool-owned flagship kitchen brand with extensive tools and accessories range. Different scale and category breadth, but overlapping end-consumer and gift-purchase occasions with Epicurean.
- Cuisinart: Major kitchen tools and small appliances brand with broad retail presence. Overlaps with Epicurean on utensils and prep accessories but competes across a much wider category footprint.
Emerging players
- Rachael Ray: Celebrity-licensed kitchen tools and cookware brand analogous to Epicurean's Frank Lloyd Wright licensing approach, illustrating how design-IP strategies can compete in the same premium tools category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Epicurean social profiles
Digital presenceEpicurean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Epicurean leadership team
Management profileNumber of profiles
Epicurean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Epicurean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Epicurean
What does Epicurean do?
Epicurean designs, manufactures, and sells cutting boards, kitchen utensils, serving boards, and related accessories directly to consumers and through retail partners. All products are produced at the company's 60,000-square-foot manufacturing facility in Superior, Wisconsin, using proprietary materials intended for durability and knife-friendly performance. The portfolio spans entry-level through premium oversized boards, plus a licensed Frank Lloyd Wright artistic collection.
Is Epicurean a public or private company?
Epicurean is a private company. It is classified as unknown and is currently operating.
When was Epicurean founded?
Epicurean was founded in 2003. It employs 101 to 250 people.
Where is Epicurean based?
Epicurean is headquartered in Superior, United States, in the North America region.
How does Epicurean make money?
One revenue line is on record: product Sales.
Who are Epicurean's main competitors?
Direct peers on record are Tovolo, Joseph Joseph, Trudeau, Catskill Craftsmen, OXO, Dexas International and John Boos & Co.. Broad incumbents are KitchenAid and Cuisinart. Rachael Ray is listed as an emerging player.
Does Epicurean have an API?
No public API is recorded for Epicurean.