True North Landscapes

What True North Landscapes does

True North Landscapes is a privately held, founder-led commercial landscape contractor founded in 2002 by David Huppe and headquartered in Santa Rosa, California. The company delivers landscape maintenance, landscape enhancement, tree and urban forest care, water management, master planning, and integrated pest management (IPM) to commercial property owners and managers, homeowner associations, municipalities, and nonprofit facilities across nine Northern California counties: Marin, Sonoma, Napa, Solano, Contra Costa, Alameda, Yolo, Lake, and Sacramento. Its flagship platform is the proprietary 'Full Circle Integrated Landscape Maintenance' methodology, a documented process covering safety, irrigation, trees, shrubs, groundcovers, turf, seasonal color, pest management, source management, and supplier alignment, sold as a managed recurring service with Water Management and IPM available as add-on modules or bundled inside the core program.

The company operates three offices (Santa Rosa headquarters, a Marin County Sonoma/Marin Team office, and a Fairfield/Napa Team office), runs more than 100 field employees, and earns revenue through a mix of recurring subscription-style maintenance contracts and project-based enhancement work (site renovation, irrigation design/build, drainage, mulch installation). Pricing is quote-based with on-site assessments and multi-year contracts, and enhancement projects are accompanied by ROI analysis. Go-to-market is direct, enterprise field sales: regional account managers hold named territories (Sonoma/Marin, Fairfield/Napa), a dedicated Tree Division Manager leads arboriculture services, and a dedicated Business Development Manager (now operating under a Monarch Landscape email domain) drives new-customer acquisition. The website was updated in January 2025 to display a co-branded 'True North Landscape + Monarch Landscape Alliance' logo, signaling a structural partnership with a national landscape services platform.

True North differentiates on three pillars: domain expertise (founder David Huppe holds a B.S. in Environmental Horticulture from Cal Poly San Luis Obispo with 30+ years of industry experience and serves as First Vice President of the local CLCA chapter), regulatory and credential density (C-27 contractor's license #864147, LEED-AP, ISA Certified Arborist and Consulting Arborist, TRAQ, CLIA, CLT-Irrigation and Maintenance, PCA, QAL/QAC, SLP/QWEL), and sustainability positioning (alternative-fuel/hybrid vehicles, battery-operated low-emission equipment, ET-based irrigation controllers, LEED-eligible landscape programs). The business is privately held with no external funding, no M&A activity, and limited public financial disclosure.

Name

True North Landscapes

Legal name

True North Landscapes

Website

https://truenorthlandscapes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

True North Landscapes is a privately held, founder-led commercial landscape contractor founded in 2002, headquartered in Santa Rosa, California. It delivers integrated landscape maintenance, enhancement, tree care, and water management to commercial and HOA clients across nine Northern California counties.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

Keywords

• Commercial landscaping services
• Landscape maintenance
• Irrigation water management
• Tree and urban forest care
• Integrated pest management

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Commercial Landscape Maintenance: Ongoing landscape management services including turf care, tree care, shrub and groundcover care, seasonal color, and irrigation system management. Recurring revenue model based on contracted services.
2. Landscape Enhancement Services: One-time project-based services including site renovation, plant installation, irrigation system design and installation, drainage installation, design/build, and mulch installations. Project-based revenue with ROI-focused approach.
3. Tree and Urban Forest Care: Comprehensive tree care services including preventive pruning, cabling, bracing, tree removal, stump removal, hazard assessments, arborist reports, diagnosis and appraisals, asset inventory, deep root fertilization, and integrated pest management programs.
4. Water Management: Irrigation management services that can be selected à la carte or added to the Full Circle Landscape Management program. Includes irrigation scheduling, audits, retrofits, conversions, and ET-based controllers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

True North Landscapes is a full-service commercial landscape company that provides installation, maintenance, water management, tree care, integrated pest management, and landscape enhancement services across nine Northern California counties. Its flagship offering, the Full Circle Integrated Landscape Maintenance program, bundles turf care, shrub care, irrigation, seasonal color, and pest management into a recurring contracted service for commercial property owners and HOAs.

Product overview

True North Landscapes offers a unified portfolio of commercial landscaping services centered around the Full Circle Integrated Landscape Management Program as the core product. This comprehensive program integrates with specialized service lines including Landscape Enhancement, Large Tree & Urban Forest Care, Water Management, and Integrated Pest Management. The Full Circle program serves as the foundational platform that combines turf care, tree care, shrub and groundcover care, seasonal color management, irrigation management, and pest management into a single coordinated offering, with Water Management and IPM available as add-on services or incorporated within the main program.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Circle Integrated Landscape Management Program

Quantifiable outcome

• Reduced water waste and out-of-pocket costs through water management services
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered moderate, core and minor.

• International Society of Arboriculture (ISA)moderateOthersProfessional affiliation supporting arborist certifications and tree care industry standards. Founder David Huppe holds multiple ISA certifications.
• US Green Building Council (USGBC) Redwood ChaptermoderateOthersCompany is LEED-AP certified and actively supports green building initiatives. Can help properties earn LEED certification points through sustainable landscape practices.
• California Landscape Contractors Association (CLCA)coreOthersActive membership with founder serving as first vice president. Provides access to certifications including CLT and CLIA. Industry leadership position.
• Forest Stewardship Council (FSC)minorOthersCompany supports FSC guidelines for responsible forestry and sourcing of wood products.
• Northern California Turf + Landscape Council (NCLTC)moderateOthersFounder David Huppe serves on NCLTC committees. Industry representation and certification support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yellowstone Landscape: Multi-region commercial landscape maintenance, design/build, and water management company serving commercial customers across the U.S. Closely comparable in service mix (maintenance, enhancement, irrigation, IPM) and target customer (commercial properties and HOAs).
• LandCare USA: PE-backed commercial landscape maintenance company operating across multiple U.S. regions. Directly comparable service offerings (maintenance, enhancement, water management) and target customer (commercial properties).
• Senske Landscape & Lawn Care: Western U.S. commercial and residential landscape maintenance provider offering lawn care, irrigation, and tree services across the Pacific Northwest and West. Closely comparable in service mix and in a similar water-restricted regulatory environment.
• Monarch Landscape Companies: Large, PE-backed commercial landscape management platform. True North's website carries the Monarch alliance branding (TRUENORTH_POPPY_MONARCH-ALLIANCE-LOGOS, 2025) and its Business Development Manager's email is on the @monarchlandscape.com domain, indicating direct affiliation. Overlap in commercial maintenance, water management, and IPM services.
• Mariani Landscape: Multi-generational commercial and high-end residential landscape firm offering design/build, maintenance, and tree care. Comparable in full-service positioning and team-led, principal-driven operating model.
• Bartlett Tree Experts: Major U.S. commercial and residential tree care specialist with ISA-certified arborists. Highly comparable to True North's Tree & Urban Forest Care division (preventive pruning, cabling, removal, arborist reports, TRAQ assessments) and the consulting arborist credentials held by founder David Huppe.

Regional players

• Rotolo Landscape: Regional full-service landscape contractor serving the Sacramento/Northern California market with design, installation, and maintenance services. Comparable regional commercial maintenance footprint but with stronger Sacramento-area concentration than True North.

Broad incumbents

• Davey Tree Expert Company: Large national tree care, environmental consulting, and commercial landscape services provider. Strong overlap in commercial tree risk assessment, integrated pest management, and arborist-led services that map to True North's certified arborist offerings.
• BrightView Landscape Services: Largest U.S. commercial landscaping provider, offering landscape maintenance, design/build, tree care, and water management to commercial customers nationally. Direct overlap with True North's full-service commercial maintenance model but operating at much greater scale across a national footprint.
• TruGreen Limited Partnership: Largest U.S. residential and commercial lawn care provider, with overlap in turf care, fertilization, and pest management rather than full landscape design/build. Comparable only on the maintenance/IPM portion of True North's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True North Landscapes