eCommerce Hrvatska

What eCommerce Hrvatska does

eCommerce Hrvatska is a Croatian non-profit organization founded in 2015 and headquartered in Zagreb, operating with a very small team of 1-10 employees. According to its firmographic profile, the organization helps merchants improve their online stores and offers educational programs together with certification for secure transactions, suggesting an industry association or trust-body role within the Croatian eCommerce ecosystem rather than a commercial product company.

Its core "products" appear to be programmatic in nature: merchant enablement services aimed at improving online store performance, educational initiatives, and a certification framework tied to secure transaction standards. There is no evidence of proprietary software platforms, paid SaaS products, or technology IP in the source data — the organization's value proposition is positioned around knowledge transfer, standards, and trust signals for merchants rather than tooling.

The business model is consistent with a non-profit association structure. The source does not disclose pricing, membership fees, sponsorship arrangements, grant funding, or certification fee schedules. No parent company, subsidiaries, funding rounds, investors, or leadership team details are present in the data. The primary website source (ecommerce.hr) returned only a loading/verification page, which limits substantive intelligence on operational scale, program reach, and financial health. Overall, the available evidence supports a description of a small, mission-driven non-profit operating as an eCommerce merchant enablement and certification body in Croatia, but the depth of operational data available is materially limited.

Name

eCommerce Hrvatska

Website

https://ecommerce.hr

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

eCommerce Education and Certification

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

akta.pro secondary industry

Marketplace & Commerce Communities (BPAMABAO)

Keywords

• ECommerce education
• Online merchant services
• Secure transactions certification
• Digital commerce training
• ECommerce association

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

eCommerce Hrvatska helps merchants improve their online stores through advisory/support services and offers educational programs and certification focused on secure online transactions. The organization operates as a non-profit industry association based in Zagreb, Croatia, serving the Croatian e-commerce ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Programs Training and educational programs designed for merchants and e-commerce professionals to build competence in running and improving online stores.
• Secure Transactions Certification Certification program validating competence in conducting secure online transactions, aimed at merchants and e-commerce operators.
• Online Store Improvement Services Support and guidance services that help merchants enhance the performance and capabilities of their online stores.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• eCommerce Europe: European umbrella body for national e-commerce associations, directly comparable as a peer industry-association model serving merchants across Europe, including the Croatian market via local members.
• IMRG: UK retail and e-commerce industry membership organization offering research, networking, and education to merchants — same association-style model with educational and certification-adjacent services.
• BeCommerce: Belgian national e-commerce association offering trust labels, certification, and member services to merchants — essentially the same operating model as eCommerce Hrvatska, just at a national level in Belgium.
• EHI Retail Institute: German research and member-services institute for the retail and e-commerce sector, providing events, education, and certification-adjacent programs to merchants — same industry-association operating model.
• Trusted Shops: Provides trust seals and certification for online shops across Europe; directly comparable on the 'certification for secure transactions' component of eCommerce Hrvatska's offering, although operated as a commercial entity.

Broad incumbents

• Shopify: Global e-commerce platform serving merchants across all markets including Croatia. Comparable as a broad incumbent that delivers tooling, education (Shopify Academy), and trust/commerce-enablement to the same merchant audience, but as part of a much wider product portfolio.
• Stripe: Global payments infrastructure provider serving online merchants and offering certification-adjacent compliance resources. Comparable as a broad incumbent with overlap on the 'secure transactions' certification theme, but serving merchants as a vendor rather than as an association.

Others

• IAB Europe: European trade association for the digital advertising and marketing ecosystem. Comparable as a non-profit trade-body operating model that aggregates national chapters, runs education, and lobbies regulators.
• European Digital SME Alliance: Brussels-based trade body representing digital SMEs in Europe. Comparable as a small, mission-driven association that supports and educates member businesses in the digital economy.

Regional players

• Croatian Chamber of Economy (HGK): National chamber of commerce headquartered in Croatia, providing advisory, training, and certification to Croatian merchants. Operates in the same geography and partially overlaps with eCommerce Hrvatska's merchant-support mission, but as a broader economy-wide body.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/ecommerce-hrvatska-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCommerce Hrvatska