Hypement

What Hypement does

Hypement, operating under the legal entity Mellakka Helsinki, is a Finland-based full-service marketing and communications agency headquartered in Helsinki. It provides an integrated stack of services — strategy, brand development, PR and communications, influencer marketing, social media management, events, marketing, and coaching and training — delivered to enterprise B2B brand clients as strategic partnerships, turnkey engagements, or single activations on a custom-quoted, project-based pricing model. Following a 2025 rebranding from Mellakka to Hypement, the firm positions itself as Finland's largest influencer marketing agency.

The company's underlying technology stack is not disclosed and there are no proprietary platforms, APIs, or AI/ML components referenced; the offering is service-led rather than product-led. Its competitive narrative rests on a self-described data-driven and strategy-led approach, combining strategy with creative execution across paid, earned, influencer, and owned touchpoints. Named clients in case-study material include Lidl, Paradox Museum, Donut (in-wheel EV motors), and 1664, demonstrating cross-vertical capability across retail, entertainment, automotive, and beverage categories.

The business model is professional services: Mellakka Helsinki generates revenue through project fees, retainer partnerships, and activation-based pricing tailored to scope, with no publicly disclosed price list or ARR figures. Commercial motion is direct enterprise sales supported by case-study marketing, industry awards, network referrals, and ecosystem leverage through the parent N2-GROUP (Mellakka Events, N2 Creative, N2 Studio, N2 Albiino, VML, Kollab.) and the international ETC. agency network. Chairman Santtu Parkkonen leads governance, and there are no disclosed external funding rounds, institutional investors, or M&A activity, leaving ownership concentrated within the N2-GROUP parent structure.

Name

Hypement

Legal name

Mellakka Helsinki

Website

https://hypement.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hypement, operating as Mellakka Helsinki, is a Helsinki-based marketing and communications agency offering PR, influencer marketing, social media, events, and strategic consulting to enterprise B2B brand clients across retail, entertainment, automotive, and beverage verticals.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Public relations services
• Influencer marketing
• Social media management
• Brand communications
• Event marketing

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agency Services Revenue: Mellakka Helsinki generates revenue through professional agency services including strategy, concept design, coaching, PR, communications, influencer marketing, events, social media, marketing, and reputation management. Services are offered as strategic partnerships, turnkey solutions, or single activations, with pricing tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hypement, operating as Mellakka Helsinki, is a marketing and communications agency that provides strategy, brand, PR and communications, influencer marketing, social media, marketing, events, and coaching and training services. The agency serves brand clients in retail, entertainment/tourism, automotive/EV, and beverage/alcohol verticals in Finland.

Product overview

Mellakka Helsinki (operating as Hypement) is a single unified agency offering rather than a platform-plus-modules architecture. The company provides an integrated suite of communications and marketing services including Strategy, Brand, PR & Communications, Influencers, Social Media, Marketing, Events, and Coaching & Training. These services are designed to work together cohesively, with the agency positioning itself as a holistic partner for building brands, curating culture, and creating phenomena. The company has rebranded to Hypement and claims to be Finland's largest influencer marketing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy
• Brand
• PR & Communications
• Influencer Marketing
• Social Media
• Events
• Coaching & Training

Quantifiable outcome

• Best Event, Launch or Stunt award at ICCO Global Awards in Mumbai
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• N2-GROUPcoreStrategic or Co-development Partner · 1 January 2025Mellakka Helsinki is part of N2-GROUP which includes family companies: Mellakka Events, N2 Creative, N2 Studio, N2 Albiino, VML, and Kollab. N2-GROUP encompasses Brand, Marketing, MarTech, and Studio capabilities.
• ETC. networkminorStrategic or Co-development Partner · 1 January 2025Mellakka Helsinki joined the new ETC. international agency network, further strengthening their international capabilities for global client work.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: World's largest advertising holding company with extensive PR, influencer, and integrated communications capabilities (Ogilvy PR, GroupM, Hogarth, etc.). Comparable as a broad incumbent that any Finnish agency must compete with for global enterprise brand budgets.
• TBWA: Global creative and disruptive advertising network. Comparable as a broad incumbent competing for the same multinational brand campaign work that Mellakka Helsinki aspires to deliver through the ETC. network.
• Ogilvy: Global advertising and PR network with brand storytelling, influencer, and integrated communications capabilities. Comparable as a broad incumbent whose global infrastructure Mellakka Helsinki effectively competes with at the local level for Finnish enterprise briefs.
• TBWA\Hakuhodo: Global creative agency network with a strong Finnish presence. Comparable as a larger incumbent offering overlapping brand strategy, creative, PR, and event capabilities to enterprise clients in Finland and internationally.
• Havas: Global advertising and communications group with significant presence in Finland via K Helsinki. Comparable as a broad incumbent that Mellakka Helsinki directly faces in the Finnish enterprise market while also being a potential partner in international pitches.

Direct peers

• K Helsinki (Havas Finland): Finnish creative and communications agency formerly known as King, now part of the Havas network. Directly competes with Mellakka Helsinki for Finnish enterprise brand communications, PR, and influencer briefs with the added firepower of a global holding company.
• Miltton: One of Finland's leading communications, public affairs, and brand consultancies, headquartered in Helsinki. Directly comparable as a domestic full-service PR, influencer, and strategic communications competitor to Mellakka Helsinki for enterprise brand clients.
• PING Helsinki: Helsinki-based influencer and social media marketing agency. A direct peer in the Finnish influencer marketing category where Mellakka/Hypement has claimed the leadership position.
• Great Works Helsinki: Helsinki-based creative communications agency focused on brand strategy, PR, and content. Comparable as a Finnish creative communications peer competing for the same enterprise brand brief pool.

Regional players

• Netprofile: Nordic PR and communications consultancy. Comparable as a regional communications peer in the same Nordic enterprise brand market, though with stronger tech-sector positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mellakka-helsinki
• Xx.com/hypementfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypement