Radio Primaton

What Radio Primaton does

Radio Primaton, now operating under the Radio Gong Schweinfurt brand since a 2024 rebrand, is a regional radio broadcasting service headquartered in Schweinfurt, Germany, serving the Main-Rhône region including Schweinfurt, Würzburg, Bad Kissingen, and Rhône-Grabfeld districts in Lower Franconia (Mainfranken), Bavaria. The station is owned and operated as part of the Funkhaus Würzburg network, which has unified the Würzburg and Schweinfurt markets under a single Radio Gong brand to enable shared programming, joint events, and consolidated regional coverage. Programming centers on local news updates every 30 minutes, reporter-driven "Talk-About" segments, event coverage, community features, and lifestyle content, with Schweinfurt-based moderators anchoring the Feierabendgong afternoon block (15:00–18:00).

The station's distribution footprint spans traditional FM/UKW and DAB+ digital broadcasting, a mobile application (Radio Gong App) for iOS/Android, web streaming via radiogong.com, and a portfolio of specialized Gong Webradios including Big City Beats, Kontor Top of the Clubs, RADIO GONG TOP 30, Stars on Radio Gong, Gong Locals, and the Gong Late Night Show. The product surface also includes interactive audience services (Frag doch mal GONG?! Q&A, Geburtstagsgrüße birthday greetings), local artist features, an Eventim ticketing integration, and audience engagement channels on Facebook, Instagram, YouTube, and a WhatsApp studio line.

The business model is advertising-based: local and regional advertisers reach the Schweinfurt and Main-Rhône audience through spot advertising sold via the Funkhaus mediaberatung (media consulting) channel. Pricing is not publicly disclosed and is negotiated by time slot, program context, and duration. Ancillary revenue flows from Eventim ticket referrals and event-prize promotions. No subscription, listener fee, or programmatic revenue streams are disclosed.

Name

Radio Primaton

Legal name

Radio Primaton

Website

https://radioprimaton.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Gong Schweinfurt (formerly Radio Primaton) is a regional German radio station broadcasting local news, music, and community content from Schweinfurt to the Main-Rhône region as part of the Funkhaus Würzburg network.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Local radio broadcasting
• Regional radio station
• FM DAB+ radio
• Radio advertising sales
• Web radio streaming

Headquarters

HQ city

Schweinfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Local and regional advertising sales through mediaberatung (media consulting). Advertisers can reach the Schweinfurt and Main-Rhön regional audience through spot advertising.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Radio Primaton (now Radio Gong Schweinfurt) is a regional radio broadcasting station serving Schweinfurt, Bad Kissingen, Rhön-Grabfeld, and the broader Main-Rhön region in Bavaria, Germany. The station delivers local news updates every 30 minutes, talk segments, regional music programming, and community event coverage via FM, DAB+, web streaming, and mobile app. Revenue is generated through local and regional advertising sales managed by Funkhaus Würzburg's Mediaberatung.

Product overview

Radio Gong Schweinfurt (formerly Radio Primaton) is a local radio broadcasting service operating as part of the Funkhaus Würzburg network. The core offering is regional radio programming covering Schweinfurt and the Main-Rhön region, featuring local news updates every 30 minutes, lifestyle content, and community features. The service operates across multiple platforms including traditional FM/DAB radio, web streaming via Gong Webradios, and a mobile Radio Gong App. Programming includes news segments, music shows (RADIO GONG TOP 30, Big City Beats, Kontor Top of the Clubs), interview programs (Stars on Radio Gong, Gong Late Night Show), local artist features (Gong Locals), interactive segments (Frag doch mal GONG?!), and audience engagement services (Geburtstagsgrüße birthday greetings, Gong Happy Hour). The station is undergoing rebranding to unite the Würzburg and Schweinfurt regions under the Radio Gong brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Gong Schweinfurt (formerly Radio Primaton) Main Broadcasting Service Local radio broadcasting service covering Schweinfurt, Bad Kissingen, Rhön-Grabfeld and the wider Main-Rhön region. Delivers local news updates every 30 minutes, talk segments ('Talk-About'), and lifestyle content for local residents.
• Radio Gong App Mobile application for iOS and Android that provides live streaming of Radio Gong programming and on-demand content for listeners on smartphones and tablets.
• Gong Webradios Web-based radio streaming service offering online access to Radio Gong programming and specialized web radio channels including Big City Beats, Kontor Top of the Clubs, RADIO GONG TOP 30, Gong Locals, Stars on Radio Gong, and Gong Late Night Show.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Funkhaus WürzburgcoreChannel Partner/ Reseller/ DistributorRadio Gong Schweinfurt operates as part of the Funkhaus Würzburg network, which owns the Radio Gong brand. The integration provides combined regional resources, shared programming, and joint operations between Würzburg and Schweinfurt stations.
• Schweinfurter RundfunkminorOthersRelated local radio entity under the Funkhaus group umbrella. Listed as part of the Funkhaus network alongside Radio Gong Würzburg.
• EventimminorGTM or Marketing PartnerEvent ticket sales partnership. Radio Gong Schweinfurt promotes Eventim events and directs listeners to Eventim for ticket purchases, receiving affiliate referrals for ticket sales driven through the station's event promotions.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Regional players

• egoFM: Bavarian private radio station with alternative and indie format, operating across Bavaria and parts of Baden-Württemberg. Comparable as a Bavarian private radio competitor targeting similar advertising segments.
• Rock Antenne: Bavaria-wide private rock-format radio network. Competes for the same Bavarian advertiser budgets and younger listener segments as Radio Gong Schweinfurt's music-led programming.
• Radio Galaxy: Regional youth-oriented radio network with stations across Bavaria and other German states. Comparable as a regional advertiser-supported broadcaster targeting similar local ad markets in Bavaria.
• Radio TON (Baden-Württemberg): Regional private radio operator with multiple local stations across Baden-Württemberg and Bavaria. Comparable as a multi-station regional radio group with similar local-content and advertiser-supported business model.

Broad incumbents

• Bayern 1 (Bayerischer Rundfunk): Bavarian public broadcaster's flagship regional radio network covering all of Bavaria including Mainfranken. Directly competes for regional news, music, and event coverage audience in the Schweinfurt catchment.
• Antenne Bayern: Largest private radio broadcaster in Bavaria, reaching the same Schweinfurt and Main-Rhön audience as Radio Gong Schweinfurt via statewide FM/DAB+ coverage. Competes for the same regional advertising budgets and listener share.

Direct peers

• Radio Mainwelle: Local-regional radio station serving the adjacent Haßberge and Main-Rhön corridor in Lower Franconia. Directly comparable as a small-format regional broadcaster in the same geographic market with a similar local-news and community focus.
• Schweinfurter Rundfunk: Related local radio entity also operating under the Funkhaus Würzburg umbrella. Directly comparable as a Schweinfurt-area radio station within the same parent group's network.
• Funkhaus Würzburg: Parent operator of the Radio Gong brand and the Würzburg-Schweinfurt regional radio network. Funkhaus Würzburg manages Radio Gong Würzburg and Radio Gong Schweinfurt, making it the most directly comparable entity since it controls the very station in question.
• Radio Gong Würzburg: Sister station under the Funkhaus Würzburg umbrella sharing the Radio Gong brand and programming. Now jointly operating with Radio Gong Schweinfurt as part of the unified Würzburg-Schweinfurt regional consolidation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/radiogong1069
• Facebookfacebook.com/radiogong
• Instagraminstagram.com/deinradiogong
• Xx.com/RADIOPRIMATON
• LinkedInlinkedin.com/company/radio-primaton

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Primaton