Go Racing
HeyLink.me is a self-serve link-in-bio SaaS platform serving 11.7M+ content creators, SMBs, and agencies across 195 countries. It offers freemium-to-PRO subscriptions, commerce transaction fees, QR code tools, AdSense monetization, and white-label enterprise APIs.
- Company typePrivate
- Founded1979
- HeadquartersWetherby, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Go Racing does
HeyLink.me operates a self-serve link-in-bio SaaS platform (app.heylink.me) that consolidates a user's social profiles, stores, content, contact forms, and payment links into a single shareable URL. The product targets three primary segments: individual content creators and influencers who need to route audiences from one-click social bios to multiple destinations, small and medium businesses that want a digital storefront without building a full website, and agencies/enterprises that manage multiple client or brand accounts. The technology stack centers on a unified link-management dashboard with integrated QR code generation via the KODE.link sub-brand, social audience analytics, e-commerce and lead-generation widgets, and 200+ third-party integrations through an enterprise API and apps marketplace. The business model is product-led: a free Starter tier (50 links) converts to a PRO subscription at $5.90/month or $7/month billed annually after a 1-month free trial, supplemented by tiered transaction fees (3.9% + 30c PRO vs 9.9% + 30c Starter) and a Google AdSense revenue-share on monetized pages. Distribution is fully digital and self-serve across 37+ localized languages in 195 countries (claiming 11,756,175 customers), with direct-sales overlays for the Agency (3+ accounts) and Enterprise (white-label, API) tiers. Note: The input firmographics labeled 'Go Racing' (a 1979-founded UK horse racing venue with 1–10 employees) appear to be a data-quality artifact and conflict with the substantive HeyLink.me evidence below; this analysis is grounded in the HeyLink.me data set, which is the consistent, primary source across product, technology, pricing, and customer dimensions.
Go Racing firmographics
Firmographics- Name
- Go Racing
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeyLink.me is a self-serve link-in-bio SaaS platform serving 11.7M+ content creators, SMBs, and agencies across 195 countries. It offers freemium-to-PRO subscriptions, commerce transaction fees, QR code tools, AdSense monetization, and white-label enterprise APIs.
- Ownership category
- akta.pro rank
Where Go Racing is headquartered
LocationHeadquarters
- HQ city
- Wetherby
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Go Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (PRO): Monthly and annual subscription plans (Starter free, Pro $5.90/month or $7.00/month billed annually) with premium features including 100 links, custom domains, advanced analytics, and reduced transaction fees
- Advertising Revenue Share: Monetization through AdSense integration where users earn revenue when visitors click on ads displayed on their HeyLink.me pages
- Transaction Fees: Transaction fees on commerce sales: 9.9% + 30c for Starter tier, 3.9% + 30c for Pro tier
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with 50 links, basic analytics, and earn money feature |
| Subscription | Monthly | Premium tier with 100 links, advanced features, custom branding, and lower transaction fees |
| Subscription | Monthly | Agency tier for managing multiple accounts (3+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Go Racing product offering
Product offeringCore offering
Go Racing operates a unified link-in-bio platform that lets users consolidate all their online presence into a single shareable link. The service includes link management, social analytics, customizable templates, QR code generation (KODE.link), e-commerce and lead-generation integration, advertising monetization via Google AdSense, and tiered subscription plans ranging from a free Starter tier to Pro, Agency, and Enterprise white-label offerings.
Product overview
HeyLink.me is a unified link-in-bio platform that enables users to consolidate all their online presence into a single shareable link. The core HeyLink.me Platform serves as the central hub, with the Starter (free) and PRO ($5.90/month after 1-month free trial) subscription tiers providing link management, analytics, and templates. The ecosystem extends through specialized offerings: Agency module for multi-account management, Business features for commercial use, Custom Domain for branding, and Enterprise solution with white-label capabilities and robust API. Supporting sub-brands include KODE.link for QR code generation, RapidWombat for SEO/traffic, and Baby Passport Photo Maker. The Apps Marketplace provides 200+ third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: QR code solutions platform offering custom QR codes, Apple Wallet and Google Wallet digital card generators, and digital business card builder
- HeyLink.au
- NonProfit-Link.org
- RapidWombat
- BabyPassportMaker.com
Products and services
- Go Racing Link-in-Bio Platform Core platform that lets individuals and businesses create, manage, and share a single link connecting to multiple destinations (website, store, latest content, social profiles, contact forms). Targets content creators, influencers, SMBs, agencies, and enterprises.
- KODE.link Standalone QR code and digital business card platform offering custom QR codes, Apple Wallet and Google Wallet digital card generators, and digital business card creation. Targets creators, businesses, and enterprises needing branded QR and wallet-based contact sharing.
- RapidWombat SEO and organic traffic tool designed to drive free traffic from search engines and AI platforms including Gemini, ChatGPT, and Perplexity. Targets content creators and businesses seeking AI-era discoverability.
- Baby Passport & Visa Photo Maker Online tool that generates passport- and visa-compliant photos for babies. Targets parents needing compliant baby travel photos.
- Apps Marketplace Marketplace of 100+ (and 200+ for Enterprise) third-party apps and integrations extending the link-in-bio platform with audience growth, monetization, and payment features. Targets Starter, Pro, Agency, and Enterprise users of the core platform.
Quantifiable outcome
- Potential annual earnings of approximately $1,244.50 for 50,000 monthly pageviews (Asia Pacific, Cars category)
Companies that use Go Racing
Customer profileSegments3 records
Ideal customer profiles3 records
Go Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Go Racing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google AdSensecoreIntegration with Google AdSense enables HeyLink.me users to monetize their link-in-bio pages by displaying relevant ads. Users earn revenue when visitors click on ads. AdSense automatically handles ad selection based on quality and relevancy, with highest-paying ads going live.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Go Racing competitors and assessment
Company assessmentDirect peers
- Haydock Park Racecourse: Jockey Club-operated racecourse in the North West of England. Comparable as a UK regional racecourse with a similar fixture mix and customer base to a Wetherby venue.
- Arena Racing Company: Operates a portfolio of UK racecourses and is the country's largest horse racing venue operator. Directly comparable as a multi-site UK racecourse operator with similar fixture scheduling, hospitality, and betting-linked revenue streams.
- Lingfield Park: UK racecourse offering both horse racing and all-weather fixtures, plus non-racing events. Comparable as a regional UK racecourse operator with diversified venue use (racing plus events).
- The Jockey Club: Largest commercial horse racing group in the UK, operating flagship racecourses including Cheltenham, Aintree, and Newmarket. Comparable as a UK racecourse operator with both mass-market and premium-meeting monetization.
- Chester Racecourse: Long-established independent UK city racecourse. Comparable as a heritage single-site UK racecourse focused on seasonal fixtures, corporate hospitality, and ticketed race-day admissions.
- Goodwood: UK estate and racecourse operator combining horse racing with a broader motorsport, aviation, and hospitality business. Comparable as a single-site British racecourse with diversified on-site event revenue.
- Doncaster Racecourse: Northern England racecourse home to the St Leger and other major fixtures. Comparable as a regional UK racecourse competing in the same fixture and sponsorship market as a Wetherby-based operator.
- York Racecourse: Independent UK regional racecourse with a similar Northern England profile and seasonal racing calendar. Comparable as a standalone single-venue racecourse business competing for fixture days, sponsors, and spectators.
- Ascot Racecourse: UK racecourse known for Royal Ascot and premium hospitality-led revenue. Comparable as a UK racecourse operator with a heavy reliance on hospitality, sponsorship, and seasonal event economics.
Broad incumbents
- British Horseracing Authority: Industry regulator and governing body for British horse racing. Relevant as a structural counterparty to all UK racecourse operators, setting fixture allocation, integrity, and welfare rules that affect Go Racing's economics.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights3 records
Customer concentration
Go Racing social profiles
Digital presenceGo Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Racing leadership team
Management profileNumber of profiles
Go Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Racing
What does Go Racing do?
Go Racing operates a unified link-in-bio platform that lets users consolidate all their online presence into a single shareable link. The service includes link management, social analytics, customizable templates, QR code generation (KODE.link), e-commerce and lead-generation integration, advertising monetization via Google AdSense, and tiered subscription plans ranging from a free Starter tier to Pro, Agency, and Enterprise white-label offerings.
Is Go Racing a public or private company?
Go Racing is a private company. It is classified as unknown and is currently operating.
When was Go Racing founded?
Go Racing was founded in 1979. It employs 1 to 10 people.
Where is Go Racing based?
Go Racing is headquartered in Wetherby, United Kingdom, in the Europe region.
How does Go Racing make money?
Three revenue lines are on record. Subscription Revenue (PRO) is the primary driver. The others are advertising Revenue Share and transaction Fees.
Who are Go Racing's main competitors?
Direct peers on record are Haydock Park Racecourse, Arena Racing Company, Lingfield Park, The Jockey Club, Chester Racecourse, Goodwood, Doncaster Racecourse, York Racecourse and Ascot Racecourse. British Horseracing Authority is listed as a broad incumbent.
Does Go Racing have an API?
Yes. HeyLink.me Enterprise offers robust API integration that allows businesses to integrate the platform's link-in-bio features directly into their existing systems. The API enables seamless connectivity and a tailored user experience for enterprise customers.