Jordan Creek Town Center

What Jordan Creek Town Center does

Jordan Creek Town Center is a Class A lifestyle shopping center located at 101 Jordan Creek Parkway in West Des Moines, Iowa, operated by GGP Retail LLC, a subsidiary within the Brookfield Properties retail real estate portfolio following Brookfield's 2019 acquisition of General Growth Properties. The property is positioned as a curated, upscale retail and entertainment destination featuring a mix of national brand-name retailers (Von Maur, Dillard's, Urban Outfitters, Finish Line, Lovesac, Lovisa), sit-down restaurants including The Cheesecake Factory, and a 20-screen Cinemark Century 20 and XD movie theater. Physical amenities include a lakefront boardwalk, park-like atmosphere, children's play area, massage chairs, stroller and wheelchair rentals, and a 7am opening schedule that supports mall walkers.

The core technology footprint is narrow: a License Plate Reader (LPR) system deployed for parking enforcement and security, capturing plate number, photograph, location, and timestamp to enforce employee parking rules and screen for stolen vehicles or banned persons. The digital product surface is similarly utility-grade, consisting of a store directory, interactive mall map, events calendar, email newsletter sign-up, and job board linking to tenant career pages.

Revenue is generated through retail space leasing to tenants, with GGP Retail LLC handling property management, operations, leasing, and advertising under the Brookfield Properties umbrella. The go-to-market motion is direct-to-consumer, driving foot traffic to the physical property through social media (Facebook, Instagram), email newsletters, and on-site events and demos. The primary customer segments are consumer shoppers seeking a one-stop retail-dining-entertainment experience and retail tenants leasing space to access the Des Moines metro consumer base.

Name

Jordan Creek Town Center

Legal name

GGP RETAIL LLC

Website

https://jordancreektowncenter.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jordan Creek Town Center is a Class A lifestyle shopping center in West Des Moines, Iowa, owned by GGP Retail LLC (Brookfield Properties), leasing space to upscale retailers, restaurants, and a 20-screen Cinemark theater for regional consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: The mall generates revenue by leasing retail space to tenants. Retailers pay rent to occupy space in the shopping center, which operates as a lifestyle center with upscale brand names.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jordan Creek Town Center operates a lifestyle shopping center in West Des Moines, Iowa, leasing upscale retail and restaurant space to brand-name tenants and offering consumers a shopping, dining, and entertainment destination anchored by a 20-screen Cinemark movie theater and a lakefront boardwalk. The center's primary commercial activity is retail space leasing to retailers and restaurants, supported by on-property amenities, events, and advertising.

Product overview

Jordan Creek Town Center is a single unified retail destination — a lifestyle shopping center featuring a curated mix of upscale brand-name stores, sit-down restaurants with outdoor patios, and entertainment options including a 20-screen Cinemark movie theater. The property offers a lakefront boardwalk, children's play area, massage chairs, and family amenities. The digital presence consists of the main mall website with store directory, interactive map, events calendar, job board, and contact/leasing functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Jordan Creek Town Center Lifestyle Shopping Center A lifestyle shopping center in West Des Moines, Iowa, where retailers, restaurants, and entertainment operators lease space to reach Des Moines-metro consumers through a destination retail, dining, and entertainment experience.
• Retail Space Leasing at Jordan Creek Town Center A leasing service offered through GGP/Brookfield Properties that provides retailers, restaurants, and entertainment operators with available spaces for lease in the Jordan Creek Town Center lifestyle center, positioning tenants alongside upscale brand-name retailers and entertainment anchors in a high-foot-traffic West Des Moines destination.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GGP Retail LLCcoreOthersGGP Retail LLC (a Brookfield Properties company) owns and manages Jordan Creek Town Center. The mall is operated under the GGP/Brookfield Properties portfolio. GGP handles property management, operations, leasing, and advertising for the shopping center.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Galleria (Houston): Houston, TX iconic upscale shopping/entertainment complex with anchor department stores, an indoor ice rink, and over 400 stores. Comparable in scale, entertainment anchoring, and aspirational brand positioning.
• The Domain (Austin): Open-air upscale lifestyle center in Austin, TX with luxury retail, restaurants with patios, and a Cinemark theater. Closely comparable in its mix of upscale retail, outdoor dining, and cinema — the open-air format being the main differentiator.
• Mall of America: Bloomington, MN lifestyle/entertainment mega-destination combining retail with a 14-screen theater, Nickelodeon Universe, and aquarium. Directly comparable to Jordan Creek as a multi-anchor, entertainment-led shopping destination rather than a conventional mall.
• Destiny USA: Syracuse, NY super-regional destination mall featuring entertainment (IMAX theater, indoor go-karts, mirror maze) alongside retail. Closely comparable in its destination/entertainment-anchored positioning and Midwest/Sunbelt-style experiential mix.
• King of Prussia Mall: Premier upscale shopping complex in Pennsylvania operated by Simon, anchored by Neiman Marcus, Bloomingdale's, and Nordstrom. Comparable in its premium anchor tenant mix and upscale positioning, though larger in scale and lacking an entertainment anchor of Jordan Creek's scale.
• Scottsdale Fashion Square: Scottsdale, AZ luxury shopping center anchored by Neiman Marcus, Nordstrom, and a luxury cinema. Directly comparable as a Class A lifestyle/upscale center in a high-growth Sunbelt metro, though at a higher price point tier.
• American Dream: East Rutherford, NJ entertainment-and-retail complex featuring an indoor theme park, water park, ice rink, and large cinema alongside upscale retail — a direct format analog in the destination lifestyle/entertainment segment.
• Aventura Mall: Aventura, FL luxury lifestyle center with Apple, Louis Vuitton, and a 24-screen AMC theater as anchor. Closely comparable in the upscale-lifestyle-plus-cinema format that defines Jordan Creek's positioning.

Broad incumbents

• Unibail-Rodamco-Westfield: Global operator of flagship 'Westfield' destination shopping centers in the U.S., Europe, and UK. Comparable as a major institutional lifestyle-center operator with overlapping investment, leasing, and experiential retail strategies.
• Simon Property Group: Largest publicly-traded U.S. mall REIT operating 200+ retail real estate properties including King of Prussia, The Domain, and The Galleria. Comparable as a peer operator in Class A mall ownership, leasing, and asset management at a national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JordanCreekTownCenter
• Instagraminstagram.com/jordancreektc
• Xx.com/JordanCreekTC
• LinkedInlinkedin.com/company/lake-district-of-jordan-creek-town-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Creek Town Center