What BS Rollen does

BS Rollen GmbH is a German family-owned manufacturer of wheels, castors, conveyor technology, support rollers, and transport aids, headquartered in Remscheid, North Rhine-Westphalia, and founded in June 1991 by Bernd Schmahl. The company operates a 12,000+-SKU catalog and produces over 4 million rollers and wheels per year from its 3,000+ sqm logistics center on the A1 highway, dispatching nearly 50,000 shipments annually with a 24-hour delivery promise for in-stock items. Its technology base spans multiple bearing technologies and materials — steel, stainless steel, aluminum, plastics, rubber compounds, and proprietary compounds including the Besothane PU material — and is anchored by the BS-Baukastensystem modular building system for rapid custom product development alongside a university partnership with Fachhochschule Bielefeld for materials testing.

BS Rollen sells exclusively to B2B customers through a sales-led model that combines 8 field sales representatives covering all 16 German federal states, an inside sales team, and a network of 18 European distribution partners providing local-language consultation. Its primary customer segment is the German specialized trade (Fachhandel), supported by enterprise industry customers in furniture and shop fitting, apparatus construction, logistics, medical devices, and construction. The company is ISO 9001:2015 certified, products are tested to DIN EN 12527–12533, and in 2025 it received a Supplier Award from trading partners. A B2B partner portal offers article availability, customer-specific pricing, direct ordering, and CAD model downloads, while an intelligent POS shop system supports trade partners' sales staff at the point of sale.

The company is led by a three-person management board: founder Bernd Schmahl, Jörg Pötschko (joined 2016, strategic purchasing), and Markus Keller. It has no external investors, no funding rounds, and no parent company. Revenue is not publicly disclosed. Recent commercial activity in 2024–2025 includes four new product launches (Besothane 2.0, Edelstahlrollen, Containerrollen, TPU-Räder), active sales hiring, and LogiMAT 2025 participation, alongside a 35th-anniversary milestone in 2026 with announced continued international expansion.

Name

BS Rollen

Legal name

BS Rollen GmbH

Website

https://bs-rollen.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

BS Rollen GmbH is a German family-owned manufacturer of wheels, castors, conveyor technology, and transport aids, serving European specialized trade and industrial B2B customers through a 12,000+ SKU catalog and 18-country distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wheels and Rollers Sales: BS Rollen generates revenue through the sale of manufactured wheels, rollers, conveyor technology, support rollers, and transport aids. The company sells over 4 million rollers/wheels annually across more than 12,000 articles. Pricing is catalog-based with volume/discount considerations for B2B partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

BS Rollen manufactures and sells a portfolio of more than 12,000 articles of wheels, castors, conveyor technology, support rollers, and transport aids to specialized trade (Fachhandel) and industrial customers across Europe. Products range from furniture castors to heavy-duty rollers with capacities up to 11 tons, including stainless steel options for hygienic applications. The company supports customers with field sales, inside sales, 18 European distribution partners, and a B2B partner portal.

Product overview

BS Rollen is a manufacturer of wheels, castors, conveyor technology, and transport aids with a portfolio of over 12,000 articles. The core product lines include Räder (wheels) in various materials like elastomer, polyurethane, cast iron, plastic, and rubber; Rollen (castors) for apparatus, furniture, transport, and heavy-duty applications; Fördertechnik (conveyor technology) including ball castors, roller conveyors, and support rollers; and Transporthilfen (transport aids) such as carts and wagons. The company offers specialized sub-brands like BS-eTec for wagon systems and Besothane for proprietary PU material technology. Additionally, BS Rollen provides a B2B partner portal for ordering and CAD access, as well as a point-of-sale shop system for trade customers.

Differentiator

Problem solved

Functional benefit

Brands

• BS-eTec: Electric drive system for roller conveyor technology and wagon systems.
• Blue Wheels
• Besothane

Products and services

• Räder (Wheels) Comprehensive wheel portfolio including elastomer, polyurethane, cast iron, plastic, pneumatic, puncture-proof, thermoplastic (TPE), solid rubber, special, heat-resistant, and wood wheels for various load capacities and applications. Sold to specialized trade and industry customers across Europe.
• Rollen (Castors) Full range of castors including apparatus castors, stainless steel castors, transport castors, heavy-duty castors, furniture castors, design castors, scaffolding castors, theatre castors, container castors, and bakery-industry castors for various industries and load capacities up to 11 tons.
• Fördertechnik (Conveyor Technology) Conveyor systems including ball castors, ball transfer tables, light roller conveyors, pallet roller rails, roller strips, roller conveyors, roller stands, and accessories for small/light and heavy-duty roller conveyors.
• Tragrollen (Support Rollers) Driven and non-driven support rollers in steel tube, stainless steel tube, aluminum tube, plastic tube, and PolyV designs for various conveyor applications, with immediate-shipment programs in galvanized steel, blue plastic, and bright steel variants.
• Transporthilfen (Transport Aids) Multi-purpose rollers, BS-eTec wagon systems, packing blankets/handyman mats, plate clamp trucks, transport carts, and transport rollers and lifters for moving heavy goods in workshops and warehouses.
• BS-eTec Electric Drive Systems and Wagon Systems Electric drive systems for roller conveyor technology and wagon systems branded BS-eTec.
• Blue Wheels Branded product line of wheels with specific performance characteristics within the BS Rollen castor and roller range.
• BS-eTec-Wagensysteme (Wagon Systems) Powered wagon systems for moving heavy loads in industrial and workshop environments, part of the BS-eTec product family.
• B2B Partner Portal Online partner portal providing article availability, customer-specific pricing, direct ordering capabilities, and CAD model downloads for existing B2B customers.

Quantifiable outcome

• Over 4 million rollers/wheels sold per year
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• European Sales PartnerscoreChannel Partner/ Reseller/ Distributor18 sales partners across nearly all European countries providing local language consultation and maintaining local warehouse stock for 24-hour delivery service. Partners receive comprehensive training and marketing support.
• Fachhochschule BielefeldminorStrategic or Co-development PartnerTechnical university partnership for product development, materials research, and testing according to DIN EN 1004 and DIN EN 840 standards in addition to DIN EN 12527-12533.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tente International: Tente is one of Europe's largest castor and wheel manufacturers, headquartered in Germany/France, with a broad product portfolio and global distribution. It is a direct competitor to BS Rollen in industrial castors for medical, furniture, and logistics applications.
• Wicke GmbH + Co. KG: Wicke is a German manufacturer of industrial wheels, castors, and tyres for material handling and intralogistics. Its product portfolio and customer base (industrial trucks, forklifts, intralogistics) overlap substantially with BS Rollen's conveyor and heavy-duty lines.
• RWM Casters (Grupo RWM): RWM Casters is a Spanish/European castor manufacturer with comparable industrial and institutional offerings. It competes with BS Rollen in the European B2B castor market, particularly in Southern Europe and for medical/institutional buyers.
• Blickle Räder+Rollen: Blickle is a German manufacturer of wheels and castors with a similarly broad industrial portfolio including PU, rubber, and stainless steel offerings. It competes head-to-head with BS Rollen in B2B industrial and Fachhandel channels across Europe.

Regional players

• Hamilton Caster & Mfg Co. Hamilton Caster is a North American caster and wheel manufacturer serving industrial, logistics, and OEM customers. While geographically separated from BS Rollen's European focus, it is a directly comparable caster business model and useful for cross-regional benchmarking.
• Darcor Limited: Darcor is a Canadian manufacturer of ergonomic casters and wheels for industrial, healthcare, and institutional markets. Its product portfolio and custom-engineering focus are comparable to BS Rollen's modular custom offering, though it serves primarily the North American market.

Broad incumbents

• Colson Group Europe: Colson Group is a global castor and wheel manufacturer with multiple brands serving industrial, medical, and retail markets. It is a broad incumbent competitor to BS Rollen with significantly greater scale and international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-iujvezrfTkftAhis6jNSA
• Facebookfacebook.com/BSRollen
• LinkedInlinkedin.com/company/bs-rollen-gmbh
• Instagraminstagram.com/bsrollen
• Xx.com/bsrollen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS Rollen