Midusa Credit Union, Inc.

What Midusa Credit Union, Inc. does

Midusa Credit Union, Inc. (doing business as MyUSA Credit Union) is a member-owned cooperative financial institution founded in 1934 by 50 Armco Steel employees in Middletown, Ohio, to provide low-interest loans to one another. Originally chartered as Southwest Ohio Credit Union and later rebranded to MyUSA Credit Union, the institution operates as a state-chartered credit union serving individual consumers and small businesses across the Southwest Ohio region through a network of at least five physical branches (Middletown headquarters, Kettering, Crawford, Vandalia, and Moraine) plus a Dorothy Lane location.

The credit union delivers a full suite of consumer and small-business banking products, organized around three pillars: Borrow (auto loans, motorcycle/boat/RV loans, lifestyle loans, home loans via CUMortgage, home equity, credit cards, secured loans, student loans, and business loans), Spend + Save (checking, savings, certificates, IRAs, HSAs, and business accounts), and Benefits (mobile and online banking via itsme247, an Investment Center in partnership with LPL Financial, financial education through Zogo, credit score monitoring through SavvyMoney, free CARFAX vehicle history reports, wire transfers, and a Refer-a-Friend/BFF Benefits program). The technology stack is predominantly vendor-sourced — itsme247 for core online banking, SWIVEL Pay for loan payment processing, CUMortgage for home-loan origination, and LPL Financial for investments — supplemented by proprietary member-facing programs such as AutoFlex (auto loan bundled with a credit card for a better rate) and an SMS marketing program.

Revenue is generated primarily through net interest income on the loan portfolio (auto, mortgage, home equity, personal, credit card, student, and business loans) net of interest paid on deposits, supplemented by transactional fees (overdraft, wire, stop-payment, ATM) and commission/royalty income from loan protection and insurance products. Deposit insurance is provided by American Share Insurance (primary) and Excess Share Insurance Corporation (supplemental), extending insured balances to $500,000 per account. Customer acquisition is community-led, driven by word-of-mouth, the structured referral program, community events, and digital onboarding through the website and mobile apps. The institution reports approximately $7.38 million in annual direct financial benefits returned to members and $501,637 in member auto-loan savings in the current year.

Name

Midusa Credit Union, Inc.

Legal name

Midusa Credit Union, Inc.

Website

https://midusacu.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

MyUSA Credit Union (Midusa Credit Union, Inc.) is a member-owned cooperative credit union founded in 1934 in Middletown, Ohio, serving individual consumers and small businesses across Southwest Ohio through a multi-branch network and digital banking platform. It offers a full suite of consumer and small-business lending, deposit, and wealth management products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro industry

PRIMARYFSABAEAA

Community Credit Unions (Retail/Consumer Focus)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSAKAAAL

Bank & Credit Union Personal Loans (Unsecured Installment)

Financial & Insurance/Lending & Consumer Finance/Personal Loans (Unsecured Installment)

Keywords

• Consumer banking services
• Credit union lending
• Deposit accounts
• Mortgage financing
• Small business banking

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Net Interest Income (Loan Portfolio): As a credit union, MyUSA's primary revenue is generated through the interest rate spread — earning interest income from member loans (auto loans, mortgages, home equity loans, personal loans, credit cards, student loans, and business loans) while paying interest on deposit accounts (checking, savings, certificates, IRAs). This is the dominant revenue stream for the institution.
2. Fee-Based Income: Non-interest income generated from account service fees (e.g., overdraft/NSF fees, wire transfer fees, stop payment fees), ATM fees, and other transactional charges. The website references overdraft protection products and overdraft-related services as fee-generating mechanisms.
3. Insurance and Protection Products: Revenue generated through the sale of loan protection and insurance products offered alongside lending products, including credit life and disability insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Midusa Credit Union, Inc., operating as MyUSA Credit Union, is a member-owned cooperative financial institution headquartered in Middletown, Ohio that provides consumer and small business banking services. Its core offerings span deposit products (checking, savings, share certificates, IRAs, HSAs, business accounts), consumer and commercial lending (auto loans, mortgages, home equity, personal/lifestyle, student, credit cards, secured loans, business loans), and digital banking services supported by a multi-branch Southwest Ohio footprint and a mobile/online banking platform.

Product overview

MyUSA Credit Union is a credit union offering a comprehensive suite of financial products organized into three main categories: Borrow (lending products), Spend + Save (deposit accounts), and Benefits (digital services and member perks). The core lending portfolio includes Auto Loans with specialized AutoFlex options, Home Loans through an integrated mortgage platform, Home Equity Loans, Credit Cards, Secured Loans, Student Loans, and Business Loans. The deposit side offers Checking, Savings, Certificates + IRAs, Health Savings Accounts, and Business Accounts. Benefits include Mobile App + Online Banking, Investment Center (via LPL Financial partnership), Financial Education, and a Refer a Friend rewards program. All products are supported by digital banking infrastructure with mobile apps and online access, with integrations to third-party services including SWIVEL Pay for payments, SavvyMoney for credit scores, CARFAX for vehicle reports, and Zogo for financial education rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans Vehicle financing for cars, trucks, and recreational vehicles with competitive rates and flexible terms, including new and used vehicle purchases and refinancing. Available to credit union members in Southwest Ohio.
• AutoFlex Loan Savings Specialized auto loan program that allows members to bundle an auto loan with a credit card to obtain a more favorable interest rate, incentivizing cross-product adoption.
• Motorcycle + Boat + RV Loans Financing for recreational vehicles including motorcycles, boats, campers, and RVs, with competitive rates and personal service for members.
• Lifestyle Loans + Line of Credit Personal loans and lines of credit for various lifestyle needs with flexible terms and local service.
• Home Loans Mortgage financing for home purchases, including first-time homebuyer programs, with competitive rates and dedicated mortgage team support via the CUMortgage origination platform.
• Home Equity Loans Equity-based lending products allowing members to borrow against their home's value for various financial needs.
• Credit Cards & Gift Cards Credit card products including standard cards and secured credit cards, plus gift card options, available to members.
• Secured Loans + Secured Credit Card Secured credit products backed by collateral, designed for members building or rebuilding credit.
• Student Loans Education financing options for college and continuing education expenses.
• Business Loans Commercial lending products including term loans and lines of credit for small business operations and growth.
• Checking Checking account products for members with features including early direct deposit access (up to two days early) and overdraft protection options.
• Savings Savings account products for members to deposit and grow funds securely.
• Certificates + IRAs Share certificate accounts and Individual Retirement Accounts (IRAs) with competitive dividend rates for long-term savings.
• Health Savings Account (HSA) Tax-advantaged health savings accounts for individuals with high-deductible health plans.
• Business Savings & Checking
• Investment Center Investment and wealth management services provided through a partnership with LPL Financial for retirement planning and investment needs.
• Wire Transfer Domestic and international wire transfer services for member fund transfers.
• Loan Protection + Insurance Credit protection products including payment protection, insurance, and identity protection services for member loans.
• Mobile App + Online Banking Digital banking service providing 24/7 account access via a native mobile app (iOS and Android) and browser-based online banking, including account access, transfers, bill pay, and remote deposit.

Quantifiable outcome

• $7,383,537 in direct financial benefits returned to members in the current year
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• CARFAX (via carfaxbig.com)minorGTM or Marketing PartnerMyUSA Credit Union offers free CARFAX vehicle history reports to members purchasing or financing vehicles, facilitated through an affiliate landing page (carfaxbig.com/affiliate/landing.cfx?id=myusacreditunion). This partnership enhances the auto buying experience for members and supports the AutoFlex and Auto-Link car buying guidance programs.
• Zogo FinancialminorGTM or Marketing PartnerZogo Financial provides a gamified financial education rewards platform integrated into MyUSA's member offerings. Members earn rewards for completing financial education modules, with 2,460 rewards redeemed as tracked on the homepage. This partnership supports MyUSA's financial wellness hub and BFF Benefits program.
• LPL Financial (Investment Center)minorStrategic or Co-development PartnerMyUSA partners with LPL Financial through the 'Investment Center' (myusa-lpl.com) to offer investment and wealth management services to members. This allows the credit union to provide a broader financial planning suite without building proprietary investment capabilities in-house.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wright-Patt Credit Union: Headquartered in Beavercreek, Ohio (Dayton region), Wright-Patt is one of the largest credit unions in Ohio and serves a similar Southwest Ohio geographic footprint. It competes directly with MyUSA for consumer and business banking members in the same metropolitan area.
• Kemba Financial Credit Union: Ohio-based community credit union offering a comparable full-service product suite (deposits, consumer loans, mortgages, business banking). Direct overlap on membership models and geographic reach across Ohio.
• Day Air Credit Union: Dayton, Ohio-based community credit union serving consumer and business members with deposits, auto loans, mortgages, and digital banking. Direct competitor in the Southwest Ohio market with similar charter structure.
• Atomic Credit Union: Ohio-based community credit union offering consumer and business banking, mortgages, and digital banking channels. Competes within the broader Ohio credit union space for similar members and product lines.
• Telhio Credit Union: Columbus-headquartered Ohio credit union with a comparable product portfolio (auto loans, mortgages, deposits, business banking). Operates as a community-chartered cooperative with similar membership-driven ethos.

Broad incumbents

• Fifth Third Bank: Major regional bank headquartered in Cincinnati with deep Southwest Ohio presence. Competes for consumer and small business banking and represents a dominant incumbent MyUSA must differentiate against.
• First Financial Bank: Ohio-based regional bank with presence in the Dayton/Cincinnati metro area. Offers competitive consumer and business banking products, serving as a broad incumbent alternative to MyUSA in the same geography.
• WesBanco Bank: Regional bank with significant Ohio presence (including the Dayton/Middletown region) offering deposit, lending, and wealth management services. Competes with MyUSA for community members but as a broader full-service commercial bank.

Emerging players

• Members Choice Credit Union: Ohio-based community credit union offering a similar member-focused model with consumer lending and deposits. Smaller emerging competitor in the regional credit union space.
• SoFi: Digital-first financial services platform offering consumer loans, deposits, and investment products. Represents an emerging competitive threat as members shift toward digital banking channels, though it does not serve the community-cooperative niche MyUSA occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQxFb5h9JCdCqClTfXWxEcA
• Facebookfacebook.com/myusacu
• LinkedInlinkedin.com/company/myusa-credit-union
• Instagraminstagram.com/myusacreditunion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midusa Credit Union, Inc.