Aryzta Food Solutions

What Aryzta Food Solutions does

Aryzta Food Solutions is the French operating subsidiary of Swiss-listed food solutions group Aryzta AG, conducting business primarily under the Coup de Pates® brand. Founded in 1994 and operating for more than 30 years, the company distributes frozen, prepared, raw, and semi-processed food products to professional food trade customers in France, including bakers (boulangers), pastry chefs (pâtissiers), caterers (traiteurs), hoteliers, and restaurateurs. The product portfolio exceeds 2,200 references and is organized around two complementary brands: Coup de Pates® (over 1,000 SKUs) offering a broad assortment of finished and semi-finished frozen products, and La Carte d'Hubert® (over 1,200 SKUs) offering raw materials, semi-processed frozen items, and ingredients including the chef-developed La Carte Création signature line. The portfolio also extends to licensed brands Nos Solutions Café Starbucks® and Otis Spunkmeyer® for coffee and bakery solutions respectively.

No proprietary technology stack is disclosed. Commercial operations are supported by an e-commerce ordering platform (E-shop), dedicated B2B field sales teams, phone-based inside sales, and marketing presence across LinkedIn, Facebook, Instagram, and YouTube. The business operates a traditional B2B distribution model, generating revenue through product sales with quote-based, likely volume-negotiated pricing that is not publicly disclosed. Pricing details and revenue figures are not released by the company.

The customer base is fragmented across five professional verticals, dominated by independent SMB operators with a smaller enterprise segment in hotel food service. As a wholly-owned subsidiary of Aryzta AG (a Swiss-listed parent headquartered in Dublin), the French entity has no independent fundraising, M&A activity, or executive leadership disclosures and operates as an integrated division of the parent's European footprint. A dedicated Export service is listed on the contact page, suggesting intent to serve customers beyond the domestic French market.

Name

Aryzta Food Solutions

Legal name

Aryzta Food Solutions

Website

https://aryztafoodsolutions.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aryzta Food Solutions is the French subsidiary of Aryzta AG, distributing more than 2,200 frozen, raw, and prepared food product references under the Coup de Pates®, La Carte d'Hubert®, Starbucks Café Solutions®, and Otis Spunkmeyer® brands to professional food trade customers including bakers, pastry chefs, caterers, hoteliers, and restaurateurs across France.

Ownership category

akta.pro rank

Product category

B2B Frozen & Deli Food Distribution

NAICS

Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Frozen bakery products
• B2B food distribution
• Professional pastry solutions
• Frozen deli products
• Culinary supply services

Headquarters

HQ city

Ferrières-en-brie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Food Product Distribution: Aryzta Food Solutions generates revenue through the distribution of frozen and prepared food products to B2B customers in the food service industry. The company offers over 2,200 total product references across its two main brands, serving professional food trades through direct sales and e-commerce channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aryzta Food Solutions distributes more than 2,200 references of frozen, baked, and ready-prepared food products in France to food trade professionals (bakers, pastry chefs, caterers, hoteliers, restaurateurs, and retailers). The offer is structured around two flagship brands — Coup de Pates (1,000+ sweet, savory, viennoiserie, bread, and patisserie SKUs) and La Carte d'Hubert (1,200+ premium deli, cooked meats, foie gras, smoked salmon, and traiteur SKUs) — supplemented by La Carte Création seasonal recipes, Otis Spunkmeyer frozen cookies, and Starbucks Café Solutions licensed coffee offerings.

Product overview

Aryzta Food Solutions operates as a B2B food solutions provider serving professionals in the food trades including bakers, pastry chefs, caterers, hoteliers, and restaurateurs. The company distributes two complementary main brands: Coup de Pates® (over 1,000 product references) providing a wide product assortment, and La Carte d'Hubert® (over 1,200 references) offering raw, semi-processed frozen products, ingredients, and signature chef creations under La Carte Création. The portfolio also includes Starbucks Café Solutions and Otis Spunkmeyer® as sub-brands. The company maintains a catalog of over 2,200 total product references combining both main brands, positioning itself as a comprehensive solutions provider for food professionals seeking both traditional culinary products and innovative solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Coup de Pates: Main brand offering over 1,000 product references, described as a friendly brand with a very wide product range for food trade professionals.
• La Carte d'Hubert
• Nos Solutions Café Starbucks
• Otis Spunkmeyer

Products and services

• Coup de Pates Flagship brand offering more than 1,000 frozen product references spanning viennoiserie, breads, pastries, and sweet and savory creations — including finished products, ready-to-fill, and ready-to-finish formats — designed for bakers, pastry chefs, caterers, hoteliers, restaurateurs, and food retail professionals in France.
• La Carte d'Hubert Flagship premium-deli brand offering more than 1,200 product references of premium deli items, cookery, foie gras, smoked salmon, and traiteur foods marketed to food trade professionals (caterers, hoteliers, restaurateurs, retailers) seeking high-end ready-to-use ingredients.
• La Carte Création Sub-range under the La Carte d'Hubert brand offering 1,500 seasonal and original recipe references developed to provide food trade professionals with ongoing culinary novelty and differentiation on menus.
• Otis Spunkmeyer (frozen cookies) Frozen cookie product line sold by Aryzta Food Solutions to French food trade customers (foodservice operators and retailers) as a ready-to-finish indulgent baked item under the Otis Spunkmeyer brand.
• Nos Solutions Café Starbucks Coffee solutions range offered by Aryzta Food Solutions under license from Starbucks, providing food trade professionals with branded café-style coffee service offerings.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Findus Group: European frozen food manufacturer and supplier with food service distribution across multiple countries. Comparable on frozen prepared food products and B2B food service channels, though broader category than Coup de Pates' bakery focus.
• Aryzta AG: Swiss-listed parent company and broader food solutions group operating across Europe, North America, and Asia-Pacific. Comparable as the parent umbrella sharing the same product and brand platform (Coup de Pates, La Carte d'Hubert, Otis Spunkmeyer) at group scale.
• McCain Foods: Global frozen food manufacturer with significant food service distribution in France. Comparable as a large-scale frozen food supplier serving hotels, restaurants, and caterers, though broader in category (potato, appetizers) than bakery-focused Coup de Pates.
• General Mills (foodservice): Diversified CPG manufacturer with a substantial food service division serving bakeries, hotels, and restaurants globally. Comparable as a broad-based supplier to the same B2B customer segments with overlapping bakery/frozen products.

Direct peers

• Délifrance: French-headquartered B2B supplier of frozen bakery and Viennoiserie products to food service professionals (bakers, caterers, hotels, restaurants). Directly comparable in product category (frozen viennoiseries, breads, pastries) and customer base across France and Europe.
• Brioche Pasquier: Major French manufacturer of viennoiseries, breads, brioches, and pastries sold through retail and food service. Direct overlap with Coup de Pates on French bakery products and food service distribution, including hotels, restaurants, and caterers.
• Vandemoortele: European manufacturer of frozen bakery products (breads, Viennoiserie, pastry) supplying retail and food service channels. Comparable product mix, multi-country European distribution, and overlap on bakery customers including hotels and foodservice.
• La Rose Noire: French supplier of frozen and chilled bakery/pastry products to food service professionals (bakers, pastry chefs, hotels, restaurants). Same customer segments and product categories as Coup de Pates, with a comparable French/European footprint.
• Bridor: French frozen bakery and Viennoiserie specialist serving hotels, restaurants, caterers, and bakeries across Europe. Competes head-to-head with Coup de Pates in premium frozen bakery SKUs and shares the same French food service customer segments.

Regional players

• Picard Surgelés: Leading French retailer of frozen food products with strong brand recognition. Adjacent to Coup de Pates on frozen food category and French market presence, but operates a B2C retail model rather than the B2B food service channel Coup de Pates serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@coupdepates-france
• Facebookfacebook.com/profile.php?id=100028988996733
• LinkedInlinkedin.com/company/coupdepates
• Instagraminstagram.com/coup_de_pates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aryzta Food Solutions