Peak Gymnastics

What Peak Gymnastics does

Peak Gymnastics is a Melbourne-based gymnastics training operator running two physical venues — Peak HQ in Balaclava and Peak Performance at the Victorian High Performance Centre in Windsor. Founded by Martin Kurz, a Clinical Exercise Physiologist and former senior international-level gymnast, the company delivers gymnastics-based fitness and skill-development programs for adults and children aged 5-11. The product portfolio spans three pillars: Peak BASE (beginner-friendly adult classes covering strength, handstands, tumbling, and mobility), Peak Performance (advanced training for ex-gymnasts and competition-track athletes), and Peak Kids, with Personal Training offered as a 1:1 and small-group overlay across all ages.

The underlying technology is a human-coach-led training methodology (bodyweight, calisthenics, and traditional gymnastics apparatus work) supported by a standard commercial SaaS stack: PushPress and Zen Planner for class booking and membership management, Stripe for weekly direct-debit billing, and GoHighLevel with Twilio for marketing automation and SMS communications. The Gymnastics Australia Technical Membership is a mandatory participation requirement that also functions as a regulatory/insurance layer.

The business model is direct-to-consumer with a mix of recurring and transactional revenue streams: weekly unlimited memberships (the highest-LTV product), 10-session multipasses valid for three months, casual drop-in classes, and premium personal training sold as single sessions, 5-packs, or 10-packs. Customer acquisition is driven by low-friction trial offers (e.g., 2 adult sessions for $15) distributed through the company website, Facebook, Instagram, and YouTube, supplemented by community word-of-mouth in the Balaclava and Windsor catchments. The firm operates as Peak Gymnastics Pty Ltd, a privately held, founder-owned Australian proprietary limited company with no disclosed external investment.

Name

Peak Gymnastics

Legal name

Peak Gymnastics Pty Ltd

Website

https://peakgymnastics.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Peak Gymnastics operates two Melbourne gyms offering gymnastics-based fitness classes for adults and children aged 5-11, including beginner (Peak BASE), advanced (Peak Performance), and kids programs, plus personal training, sold primarily via weekly memberships and session passes.

Ownership category

akta.pro rank

Headquarters

HQ city

Balaclava

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Weekly recurring direct debit memberships offering unlimited class access at either Balaclava (Peak BASE) or Windsor (Peak Performance) venues. Unlimited memberships are available as weekly direct debits.
2. Multi-Session Passes: 10-session multipass valid for 3 months, offering flexibility for casual or commitment-free attendees. Available for both Peak BASE and Peak Performance programs.
3. Personal Training Sessions: 1:1 personal training sessions and small group training (2-4 participants) offered at premium pricing. Multipacks available for ongoing training.
4. Casual Drop-In Sessions: Single session drop-in classes for both adults and children, with promotional trial offers (e.g., 2 adult sessions for $15, kids session for $10).
5. Gymnastics Australia Membership: Mandatory membership and insurance required for participation, additional cost of $70 for students (mentioned in Kids Terms).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Peak Gymnastics operates two physical gymnastics training venues in Melbourne, Australia (Balaclava and Windsor), delivering adult and children's gymnastics classes built around a beginner pathway (Peak BASE) and an advanced performance pathway (Peak Performance), plus 1:1 and small-group personal training. Revenue is generated through weekly unlimited memberships, 10-session multipasses, drop-in classes, trial offers, and personal training packages, supplemented by mandatory Gymnastics Australia technical memberships for insurance.

Product overview

Peak Gymnastics operates as a multi-location gymnastics training facility in Melbourne, Australia with two venues: Balaclava (Peak HQ) and Windsor. The company offers a tiered product portfolio centered around gymnastics-based fitness and skill development. The core offerings include the Peak BASE Program (beginner-friendly adult classes at Balaclava focusing on fundamental skills), the Peak Performance Program (advanced training at Windsor for competition-ready athletes), Kids Gymnastics (inclusive program for ages 5-11 at Balaclava), and Personal Training (1:1 or small group sessions). Membership options range from casual drop-in sessions to 10-session multipasses and unlimited weekly memberships. The programs are designed to build strength, mobility, and gymnastics skills for all ages and experience levels.

Differentiator

Problem solved

Functional benefit

Brands

• Peak BASE: Beginner-friendly gymnastics program at Balaclava focusing on strength, flexibility, stability and fundamental skills
• Peak Performance
• Peak Kids

Products and services

• Peak BASE Program Beginner-friendly gymnastics classes delivered at the Balaclava location, focused on building strength, mobility, stability, flexibility, and fundamental gymnastics skills (including handstands, tumbling, and flexibility training) for adults at any starting level.
• Peak Performance Program Advanced adult gymnastics program delivered at the Windsor venue (Victorian High Performance Centre) for experienced athletes and ex-gymnasts seeking higher-level skill development, apparatus training, and Masters competition preparation.
• Peak Kids Gymnastics Program Fun, inclusive gymnastics program for children aged 5-11 delivered at the Balaclava venue, designed to develop coordination, strength, and gymnastics skills through structured progressive sessions.
• Personal Training One-on-one and small-group gymnastics-based personal training (ratios 1:1, 1:2, 1:3, 1:4) for kids, teens, and adults, offering customised programming for strength, mobility, and skill development goals.

Quantifiable outcome

• 5.00 star rating based on 45 reviews

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Gymnastics AustraliacoreOthersPeak Gymnastics requires all participants to register as Gymnastics Australia Technical Members for insurance coverage. This is a mandatory requirement for participation in classes, with registration available through the provider's website. The partnership ensures participants are covered by appropriate insurance for gymnastics activities.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PeakSportScience/videos
• Facebookfacebook.com/peaksportsciencegymnastics
• Instagraminstagram.com/peakgymnastics
• LinkedInlinkedin.com/company/peak-gymnastics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Gymnastics