finmap

What finmap does

finmap AG is a privately-held German Aktiengesellschaft headquartered in Fuldatal that operates a digital financial-services platform targeting independent insurance brokers (Versicherungsmakler) and multiple agents (Mehrfachvermittler) across Germany. The company positions itself as a combined pool, platform and online processor, offering infrastructure and services intended to help brokers grow revenue while reducing administrative overhead in the face of increased regulation, digitalization and commission pressure. Its go-to-market is direct-to-broker, with multi-channel marketing via website, social media (Facebook, Twitter, LinkedIn, YouTube), CleverReach newsletters and the Content-Kanone automated distribution tool, supported by partnerships with DEFINO Institut, multiple insurance-comparison vendors (Innosystems, Mr. Money, Softfair, NAFI, Gewerberechner24) and independent commercial insurance appraisers.

The core technology is the Abwicklung 4.0 platform, which bundles the Verwaltungsprogramm (broker administration software with BiPRO-standard interfaces and MS Office/email integration), the Elektronischer Maklervertrag (legally compliant digital broker contract with e-signature), and mobile Makler & Kunden Apps (broker management and customer digital insurance folder). Modular add-on services include the Bestandsübertragungsservice (mobile-photographed portfolio transfer), Angebotsservice (quote preparation across all lines including difficult risks), Umdeckungsservice (policy conversion), Gutachterservice (commercial insurance assessments), the Vergleichssoftware multi-calculator toolbox, the FinTech-Paket digital-marketing package, and DEFINO-Beratung (DIN 77230 financial analysis). A differentiated standalone offering is the Maklergarantierente, a proprietary lifetime pension product that converts a broker's portfolio commissions into guaranteed income (up to 100% of prior-year commission in year 1, 4.25x total in guarantee phase, 40% for life thereafter). The sub-brand MaklerLink extends the concept into real-estate brokers, teams and financiers.

The business model is subscription/recurring, monetizing broker support services, software access and consulting; pricing is not publicly disclosed. The company is owner-operated: Reiner Schrot acquired 100% of the shares in September 2017 and serves as Vorstand alongside Ingo Töpfer, with Martin Töpfer as Aufsichtsrat chairman. No funding rounds are recorded, no parent or subsidiaries exist, and the firm holds a Versicherungsmakler license under §34d Abs. 1 GewO (IHK Kassel-Marburg, D-0HOS-8BOVT-89) and operates GDPR-compliant data processing.

Name

finmap

Legal name

finmap AG

Website

https://finmap.ag

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

finmap AG is a privately-held German financial-services platform that provides software, processing services and consulting — including the Abwicklung 4.0 platform, Verwaltungsprogramm, electronic Maklervertrag and the Maklergarantierente pension product — to independent insurance brokers and multiple agents across Germany.

Ownership category

akta.pro rank

Product category

Insurance Broker Software

NAICS

Finance and Insurance (52), Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Insurance broker software
• Broker management platform
• Portfolio transfer services
• Insurance comparison tools
• Broker administration software

Headquarters

HQ city

Troisdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broker Support Services: finmap AG generates revenue by providing comprehensive support services to independent insurance brokers, including software solutions, processing services, and consulting. The company acts as a modern online financial services provider ('Vertriebsunterstützer') offering infrastructure and services that streamline broker operations, enabling them to increase sales and reduce administrative costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

finmap AG provides a digital financial services platform and infrastructure for independent insurance brokers (Versicherungsmakler) in Germany. The company combines broker management software, electronic contract processing, mobile applications, comparison tools, and processing services (portfolio transfer, quoting, policy conversion, expert assessments) into a unified "Abwicklung 4.0" workflow. It also offers a proprietary broker pension product (Maklergarantierente) and DEFINO-certified financial analysis consulting.

Product overview

finmap AG is a digital financial services platform for independent insurance brokers, combining a unified platform architecture with modular services. The core Abwicklung 4.0 platform provides the infrastructure for digital broker processes, supplemented by the Makler & Kunden Apps (mobile customer and contract management), Verwaltungsprogramm (broker administration software with BiPRO interfaces), and Vergleichssoftware (multi-calculator comparison toolbox). Additional modules include the Elektronischer Maklervertrag (digital broker contract with e-signature), FinTech-Paket (marketing and client acquisition package), Bestandsübertragungsservice, Angebotsservice, Umdeckungsservice, and Gutachterservice for portfolio transfer, quotes, policy conversion, and commercial insurance. The DEFINO-Beratung module offers DIN 77230-certified financial analysis, while Maklergarantierente is a proprietary broker pension product. finmap positions itself as neither a pool, platform, nor online processor alone, but all of these combined.

Differentiator

Problem solved

Functional benefit

Brands

• MaklerLink: A concept that brings together real estate brokers, teams, and financiers for enduring, profitable cooperation, providing training and support.

Products and services

• Abwicklung 4.0

Quantifiable outcome

• Brokers can increase revenue while reducing administrative costs through automated processes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MaklerLinkminorStrategic or Co-development PartnerMaklerLink is a concept that brings together real estate brokers, teams, and financiers into an ongoing, profitable cooperation. finmap AG references this partnership as a collaborative effort that brings cooperation to a level of enduring, profitable collaboration.
• DEFINO InstitutcoreStrategic or Co-development Partnerfinmap AG supports brokers in obtaining certification through the DEFINO Institute for DIN 77230 financial analysis standard. The partnership provides training, sales training, and access to DEFINO-certified consulting software. Brokers earn 15 IDD training hours through this qualification.
• Comparison Software Providers (Innosystems, Mr. Money, Softfair, NAFI, Gewerberechner24)coreTechnology or Integrationfinmap AG integrates with leading German insurance comparison software providers including Innosystems, Mr. Money, Softfair, NAFI, and Gewerberechner24 to offer brokers comprehensive analysis and product finding tools for every need situation.
• PIVASOFT GmbHminorImplementation/ SI/ Consulting PartnerPIVASOFT GmbH provides homepage maintenance and management services for finmap AG's website, as noted in the website credits.
• Independent Commercial Insurance AppraiserscoreStrategic or Co-development Partnerfinmap AG partners with independent commercial insurance appraisers to create insurance technical assessments that serve as the basis for quotes from all requested insurers, reducing total effort to a minimum for commercial insurance offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netfonds AG: German financial services technology and platform provider for independent advisors, brokers and IFAs — comparable to finmap's integrated platform, comparison and administration services for the Versicherungsmakler segment.
• BCA AG: One of Germany's largest broker pools, providing independent insurance brokers with product, IT and processing infrastructure — comparable to finmap's integrated service offering for Versicherungsmakler.
• Jung, DMS & Cie. (JDC Group AG): German listed broker-pool and financial services platform serving independent insurance brokers and financial advisors with software, processing and product infrastructure — the most direct scaled comparable to finmap's integrated platform offering.
• Fondsdepot Bank: German financial services infrastructure provider focused on custody, account and processing services for financial advisors and brokers — directly comparable to finmap's broker back-office and Verwaltungsprogramm offering.
• Qualitypool GmbH: German broker pool offering software, product and back-office services to independent insurance brokers — closely comparable to finmap's pool/platform hybrid model.
• pma Finanzberatung: German broker pool serving independent insurance brokers — directly comparable to finmap's pool/platform positioning and notably the former employer of finmap's founder Reiner Schrot.

Broad incumbents

• MLP AG: Large German financial advisory and brokerage group serving private and corporate clients with consulting, broker and banking services — comparable to finmap as a financial services intermediary targeting advisors, though far broader and publicly listed.
• DVAG (Deutsche Vermögensberatung): Germany's largest independent financial advisory organization — comparable to finmap as a financial distribution platform, though operating at much larger scale and primarily via a tied-agent rather than broker model.
• Swiss Life Select Deutschland: German subsidiary of Swiss Life providing financial advisory, broker and platform services to independent advisors — comparable to finmap as a financial services platform for independent German advisors.

Others

• DEFINO Institut: German standards body for DIN 77230 financial analysis — a strategic partner of finmap and the closest adjacent standards/certification peer relevant to finmap's DEFINO-Beratung module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/finmapAG
• YouTubeyoutube.com/user/finmap
• Facebookfacebook.com/finmapag
• LinkedInde.linkedin.com/company/finmap-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about finmap