What Be Green does

Be Human Be Green (DBA: Be Green) is an Italian innovative startup incorporated on July 30, 2021, in Terni, Umbria, operating as a "Start-up Innovativa ad alto contenuto sociale" focused on green solutions and sustainable mobility in rural territories. The company develops a portfolio of hydrogen-based and hydroelectric projects aimed at reducing transport-related emissions (NOx, SOx, particulate matter) and enabling energy communities in the Valnerina area of Umbria. Its core products include H2 Valnerina Hydrogen Valley (hydrogen for rural development), H2PS/H2PE (an integrated cogeneration system using mini-hydroelectric power for electrolysis plant management, with a flagship site in Terria), and Be Green AIR (an open-access air quality data sharing platform for community use). The company collaborates with local municipalities (Ferentillo, Polino, Arrone, Sellano), Be Labs s.r.l. (Bologna), Fondazione Aiutiamoli A Vivere, and the Be Valnerina community cooperative under AGCI Umbria.

The business model is project-based and grant-funded, with revenues derived from sustainable infrastructure projects delivered to local governments and foundations. The go-to-market is community-led: Be Green organizes territorial events and convenings (e.g., "4 DAYS GREEN") to build networks of partners aligned around shared environmental values, and engages municipalities directly via field sales. Operating geographies are concentrated in Umbria, Italy, with a single associate office in Bologna (Emilia Romagna) linked to the Be Labs partnership. No revenue figures, funding rounds, headcount, or M&A activity are disclosed.

The company is privately held, has no parent organization, no disclosed institutional investors, and operates as a standalone entity. Pricing is not publicly disclosed and contracts appear to be project-based quotations against public grants. Customer segments are primarily municipal and local government buyers in the Valnerina micro-territory, with secondary engagement from ESG-aligned foundations. The overall scale is small and early-stage, with strategic significance tied to public funding capture and local ecosystem depth rather than recurring commercial revenue.

Name

Be Green

Legal name

Be Human Be Green

Website

https://behumanbegreen.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Green (Be Human Be Green) is an Italian innovative startup developing hydrogen energy communities, mini-hydroelectric cogeneration, and an air quality data platform for rural municipalities in the Valnerina region of Umbria, Italy.

Ownership category

akta.pro rank

Product category

Sustainable Energy Infrastructure

NAICS

Hydroelectric Power Generation (221111), Electric Power Generation (22111)

SIC

Cogeneration Services & Small Power Producers (4991), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Hydrogen Production Supply & Offtake (Green/Blue H2) for Utility Blending (EUAJAJAF)

akta.pro secondary industries

Microgrid Development, EPC & Integration (EUAMAJAB), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Hydrogen valley development
• Sustainable mobility solutions
• Air quality monitoring
• Energy community projects
• Hydroelectric power systems

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sustainable Infrastructure Projects: Development of green infrastructure projects including hydrogen power systems and energy communities for rural territories. Funded through public grants and partnerships with municipalities and foundations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Be Green develops and deploys green infrastructure projects for rural Italian communities, centered on a hydrogen valley initiative for sustainable mobility, a H2PS hydrogen power cogeneration system integrating mini hydroelectric generation with electrolysis plant management, and a Be Green AIR air quality data platform. Offerings are delivered through grant-funded, project-based engagements with municipalities, foundations, and community cooperatives in the Umbria region.

Product overview

Be Human Be Green is an innovative Italian startup (VAT: 01673190557, incorporated July 30, 2021) focused on green solutions with high social impact. The company operates a multi-product portfolio centered on hydrogen technology and sustainable mobility: H2 VALNERINA HYDROGEN VALLEY provides hydrogen solutions for rural mobility; H2PS/H2PE offers mini hydroelectric power systems for electrolysis plant management; Be Green AIR delivers an air quality data sharing platform for community engagement; and the H2PS Terria Project represents an integrated sustainable cogeneration development. These products work together to address air quality issues (CO2, NOx, SOx, particulate matter) and promote energy communities in rural territories.

Differentiator

Problem solved

Functional benefit

Products and services

• H2 VALNERINA HYDROGEN VALLEY Hydrogen-based solutions for rural development, targeting sustainable mobility and clean air by addressing emissions from transport in urban and rural areas (CO2, NOx, SOx and particulates). Intended for Italian municipalities and rural communities.
• H2PS (H2PE) Innovative system for hydroelectric resource utilization, including mini hydroelectric power for the electrical management of electrolysis plants. Developed in partnership with Be Labs s.r.l. for the 'INNOVATORI RESPONSABILI' program in Emilia Romagna.
• Be Green AIR Air quality monitoring platform that makes air data accessible to all users, enabling data sharing within a Green Community. Targets citizens and local communities seeking transparency on air quality.
• H2PS Terria Project Integrated electric cogeneration system located in Terria, Valnerina Ternana, designed as a fully sustainable research and development facility serving the environment and local community. It restores R&D functions at the Terria site.

Quantifiable outcome

• Air quality improvement targeting reduction of NOx, SOx, and particulate matter emissions from transportation sector

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Be Labs s.r.l.coreStrategic or Co-development Partner · 1 January 2021Be Labs, based in Bologna, collaborates with Be Green on the H2PS project submitted for the 'INNOVATORI RESPONSABILI' grant in Emilia Romagna. The partnership is based on shared environmental values and green innovation goals.
• Fondazione "Aiutiamoli A Vivere"minorStrategic or Co-development PartnerFoundation promoting green initiatives using ESG (Environment, Social, Governance) ratings to evaluate reliability. Supports sustainability projects aligned with environmental and humanitarian values.
• Comune di PolinocoreStrategic or Co-development PartnerThe Municipality of Polino is a key partner in the sustainability project, actively involved in introducing energy communities as part of the Hydrogen Valley initiative in the Valnerina territory.
• Cooperativa di Comunità "Be Valnerina"coreStrategic or Co-development PartnerCommunity cooperative developing services to support public entities and private citizens, promoting territorial development in collaboration with AGCI Umbria.
• AGCI UmbriaminorStrategic or Co-development PartnerRegional agricultural cooperative association supporting the Be Valnerina community cooperative in developing services for public and private stakeholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Terna S.p.A. Italian electricity transmission system operator integrating renewable and distributed generation into the grid. Comparable in supporting renewable integration infrastructure critical for Be Green's hydrogen/mobility projects, but operates upstream as a grid enabler.

Broad incumbents

• Enel Green Power: Italian renewables arm of Enel with large green hydrogen pilot projects (e.g., hydrogen valley in Sicily/Campania) using electrolysis powered by renewables. Comparable on hydrogen-for-mobility and renewable cogeneration but at utility scale, not municipal/community scale.
• Nel ASA: Norwegian-based global hydrogen technology company producing alkaline and PEM electrolysers used in European hydrogen valley projects. Comparable as a hydrogen production technology provider for renewable-driven systems.
• A2A S.p.A. Italian multi-utility active in Lombardy/Northern Italy with renewable generation, district heating, and hydrogen pilot projects. Comparable on integrated renewable-cogeneration and utility-scale energy transition.
• Eni S.p.A. Italian integrated energy major with active green hydrogen and biomethane programs (e.g., 'Hydrogen Valley' projects, JV with Enel/Galvion for Puglia). Comparable on Italian hydrogen production at scale and partnership-led decarbonization.
• IREN S.p.A. Italian multi-utility with renewable generation, district energy, and emerging green hydrogen initiatives serving municipalities in northern/central Italy. Comparable on Italian municipal renewable energy and community engagement.
• Snam S.p.A. Italy's gas infrastructure operator actively piloting hydrogen blending into the gas grid and supporting Italian hydrogen valleys. Comparable on hydrogen supply/offtake and Italian energy transition projects, but at country-infrastructure scale.

Emerging players

• McPhy Energy: European electrolyzer manufacturer targeting green hydrogen production for industrial, mobility, and refueling applications. Comparable on hydrogen production technology for decarbonization, though focused on equipment rather than integrated community projects.

Direct peers

• Be Labs s.r.l. Italian SME and co-development partner of Be Green on the H2PS electrolysis-plus-mini-hydroelectric system submitted to the 'INNOVATORI RESPONSABILI' grant. Comparable in scale and stage, working on similar green-tech innovation projects in Emilia Romagna.
• Cooperativa di Comunità Be Valnerina: Community cooperative partner of Be Green developing territorial services for public and private citizens in the Valnerina area through AGCI Umbria. Comparable on community energy service delivery model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BeGreen27943733
• Facebookfacebook.com/BeGreenH2
• LinkedInlinkedin.com/company/behumanbegreen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Green