Ramona Valley Vineyard Association

What Ramona Valley Vineyard Association does

The Ramona Valley Vineyard Association (RVVA) is a nonprofit trade association founded in January 2002 that supports wine grape growers, wineries, and winemakers in the Ramona Valley and broader San Diego County. It serves as the governing industry body for a region of approximately 89,000 acres (139 square miles) designated as the Ramona Valley American Viticultural Area (AVA) in January 2006 — the 162nd AVA in the United States and the second in San Diego County. The association currently represents nearly 40 bonded wineries, hundreds of member vineyards, plus business associates, tourism/hospitality members, and individual supporters ("Friends of the RVVA"), operating from a P.O. Box in Ramona, California and led by a volunteer board of directors drawn from its member wineries and vineyards.

Name

Ramona Valley Vineyard Association

Legal name

Ramona Valley Vineyard Association

Website

https://ramonavalleyvineyards.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

The Ramona Valley Vineyard Association is a nonprofit trade association founded in 2002 that supports nearly 40 wineries, hundreds of vineyards, and industry partners in San Diego County's Ramona Valley AVA through membership dues, events, education, and regulatory advocacy.

Ownership category

akta.pro rank

Product category

Wine Industry Association

NAICS

Grape Vineyards (111332)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine industry association
• Viticulture education
• Wine tourism promotion
• Winery membership services
• Regional wine marketing

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues: The RVVA generates revenue primarily through annual membership fees charged to wineries ($200/year), vineyards ($100/year), business associates, tourism members, and Friends of the RVVA ($50/year). Members receive benefits including website listings, tasting room map placements, social media promotion, access to monthly educational meetings, discounts at industry affiliates, and invitations to annual socials and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The RVVA is a membership-based nonprofit trade association that supports wine grape growers, winemakers, and tourism partners in the Ramona Valley AVA. It delivers value through tiered annual memberships, wine tasting tours and regional events, an annual wine competition, an online wineries directory, and educational programming on sustainable viticulture and regulatory compliance.

Product overview

Ramona Valley Vineyard Association (RVVA) is a membership-based wine industry association rather than a technology company. Its offerings consist of wine tasting tourism services, annual wine competitions, membership tiers for wineries, vineyards, businesses, and tourism operators, a directory of member wineries, and educational resources for viticulture and winemaking. The core services include wine tasting tours, event organization (Holiday Wine Trail, Art & Wine Festival), the RVVA Wine Competition, and member support through educational programming and industry discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• RVVA Winery Membership Annual $200 membership for bonded wineries providing website listing, interactive and tasting room map placement, social media marketing, 250 complimentary brochures, invitations to events and monthly meetings, two annual socials, discounts at industry affiliates, and an RVVA member sign and name tag.
• RVVA Vineyard Membership Annual $100 membership for vineyard owners providing vineyard listing on the RVVA website member center and discounts at industry affiliates.
• RVVA Business Associate Membership Membership for industry suppliers and service providers that includes invitation to the annual wine event with winemakers, a discounted vendor table at the annual Wine & Grape Symposium, display table opportunities at monthly meetings, and the ability to send business announcements to the membership.
• RVVA Tourism Membership Membership for tourism and hospitality businesses that includes a business listing in the Plan Your Visit section (Dine, Play & Stay), sponsorship opportunities for wine events, and display table opportunities at monthly meetings.
• Friend of the RVVA Annual $50 individual supporter membership that includes invitation to the annual wine event, access to member resources on the website, and an RVVA member sign and name tag.
• Wine Tasting Tours Curated guided and self-guided wine tasting experiences across the Ramona Valley wine region, with suggested tour routes organized by geographic clusters (West Ramona, Southwest Ramona, Central Ramona, Highland Valley, Highway 78, Old Julian Highway) for wine tourists and day-trippers.
• Wine Events and Festivals Annual and recurring events including the Holiday Wine Trail (December weekends), Ramona Art Wine and Music Festival, Summer of Rose, Wine Country at the Bay, and the RVVA Wine Competition, driving tourist visits and on-site sales across the member winery network.
• Ramona Valley Wineries Directory Comprehensive online listing of 45+ member wineries with varietals, contact information, and locations across Ramona Valley and Highland Valley, accessible via the RVVA website.
• Vineyard and Winery Education Monthly educational speakers, workshops, continuing-education seminars, and archived presentations on sustainable viticulture, winemaking techniques, and business practices for member wineries and vineyards.
• Starting a Vineyard Consultation Guidance service for prospective vineyard owners covering the steps of the vineyard and winery establishment process, including member email support and archived resources.

Quantifiable outcome

• Grew from 1 bonded winery and fewer than 50 amateur vineyards in 2002 to nearly 40 wineries and hundreds of vineyards
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Let's Go VinocoreGTM or Marketing PartnerLet's Go Vino is a private wine tour operator and RVVA member offering curated wine tours in Ramona Valley, Highland Valley, and Temecula Valley. Tours include wine tastings, winery/vineyard tours, wine pairings, barrel tastings, gourmet lunches, farm-to-table dinners, and transportation. The company is listed as a recommended tour operator on the RVVA website.
• Wine SmartiesminorGTM or Marketing PartnerWine Smarties is a tourism partner and wine tour operator located in San Diego that offers wine tours in the Ramona area. Listed in the RVVA's Tourism section.
• UC Cooperative Extension Agritourism Program (San Diego County)coreStrategic or Co-development PartnerLed by Ramiro Lobo, this program supports farm producers in agritourism through peer-to-peer learning, problem-solving for economic viability, and developing effective business, financial, and marketing plans. Funded by the Western Extension Risk Management Education Center. Ramona Ranch Winery (an RVVA member) hosted one of their workshops.
• Vintner VaultminorChannel Partner/ Reseller/ DistributorListed as a Business Associate member of the RVVA, providing industry services to vineyard and winery members.
• Ramona Home JournalminorGTM or Marketing PartnerLocal newspaper that featured the growth of the Ramona Wine Region and highlighted the RVVA's Holiday Wine Trail, providing earned media coverage for the wine region.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anderson Valley Winegrowers Association: A smaller, regional Mendocino County AVA association focused on boutique producers, member events, and AVA marketing. Closely comparable in scale and craft producer focus.
• Lodi Winegrape Commission: A California winegrower commission that promotes the Lodi AVA through grower/winery membership, consumer events, rules-of-origin/protected program (Lodi Rules), and research. Closely matches RVVA's grape-grower-centric association structure.
• Temecula Valley Winegrowers Association: The principal Southern California winegrowers association based in Temecula Valley; most directly comparable regional trade association promoting member wineries, hosting festivals (e.g., CRUSH), and operating education/marketing programs. Strong competitive reference for RVVA's scale-up trajectory.
• Paso Robles Wine Country Alliance: A regional California wine trade association that markets a multi-AVA wine region to tourists and trade, hosts festivals, and provides member benefits similar to RVVA. Comparable structure but at greater scale and brand maturity.
• Lake County Winegrape Commission: A grower-funded commission marketing the Lake County AVA to consumers and trade via research, education, and events. Another California AVA association comparable to RVVA.
• Santa Barbara County Vintners Association: A regional California wine industry association that promotes member wineries and the Santa Barbara wine country through events, education, and tourism marketing. Directly analogous in mission and member dues model.

Broad incumbents

• Napa Valley Vintners: The flagship American winegrower trade association; serves as the mature, well-funded analog of RVVA with deep consumer brand recognition, Napa Vintner Auction, and major tourism draw. Useful as a long-horizon comparable.
• Wine Institute: Statewide California wine industry association representing wineries on legislative, regulatory, and trade matters. Wider in scope than RVVA but operates a parallel member-driven advocacy and education model.
• Sonoma County Vintners: Larger, more established California wine industry trade association with broader member base, larger events (e.g., Sonoma Wine Weekend), and a more developed marketing apparatus. Reflects the scaled version of RVVA's model.

Regional players

• Visit Temecula Valley (Tourism Authority): Regional DMO that partners with Temecula wine country for wine tourism marketing. Represents the wider destination-marketing layer that complements industry associations like RVVA and indicates how SoCal wine tourism is institutionally supported.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RamonaValleyVineyardAssociation
• Instagraminstagram.com/ramonavalleyvineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramona Valley Vineyard Association