Family Services of America

What Family Services of America does

Family Services of America (FSA) is a privately held, for-profit human services organization headquartered in Fayetteville, North Carolina, operating since 2010 and tracing its operating lineage to ICAN facilities group homes established in 2000. The organization delivers a coordinated suite of child welfare and behavioral health services including standard Foster Care placement, Therapeutic Foster Care for children with challenging behaviors, Outpatient Therapy (assessment, individual/group/family counseling using evidence-based modalities such as TF-CBT and CPT-C), Non-Emergency Medical Transportation, In School Therapy within Cumberland County Schools, and Parent Coaching. Its primary constituents are children and youth in foster care (birth to age 21), prospective and licensed foster parents, and individuals/families seeking outpatient mental health treatment.

FSA's business model rests on three reimbursement streams: (1) contracted foster care placement and case management revenue from North Carolina Department of Social Services and county DSS agencies, (2) outpatient behavioral health reimbursement billed to Medicaid, TriCare, Aetna, and Blue Cross Blue Shield of NC, and (3) transactional fees from NEMT rides. Client acquisition is referral-driven — county DSS, healthcare providers, school staff, and self-referrals through the website — supplemented by community-led foster parent recruitment via social media and an active content marketing blog. The organization holds CARF Accreditation, supports an 11-50 employee team led by Executive Clinical Director/President Shannon Battle and Assistant Director Sonya Johnson, and operates from a single physical site at 5302 Yadkin Rd., Fayetteville, NC 28303. FSA has no parent company, no disclosed institutional investors, and no acquisition history.

Name

Family Services of America

Legal name

Family Services of America

Website

https://familiesofusa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Services of America is a private, for-profit human services organization headquartered in Fayetteville, NC, providing foster care, therapeutic foster care, outpatient behavioral health therapy, in-school therapy, and non-emergency medical transportation to children, families, and individuals across North Carolina.

Ownership category

akta.pro rank

Product category

Foster Care and Behavioral Health Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Foster care services
• Outpatient mental health
• Therapeutic foster care
• Behavioral health counseling
• Non-emergency medical transportation

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Behavioral Health / Outpatient Therapy Reimbursement: Services billed to insurance carriers including Medicaid, TriCare, Aetna, and Blue Cross Blue Shield of NC for outpatient mental health therapy, assessments, and behavioral health counseling. Revenue is received as reimbursement for services rendered to clients of all ages.
2. Foster Care / Placement Services: Revenue from contracted foster care placement and case management services, funded through state/county social services contracts with the North Carolina Department of Social Services and related county agencies.
3. Non-Emergency Medical Transportation (NEMT): Transportation services billed for transporting clients to medical appointments, medical facilities, and medical supply stores. Provides a cost-effective alternative to emergency transportation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family Services of America provides foster care placement (standard and therapeutic) for children from birth to age 21, outpatient behavioral health therapy for individuals and families, school-based mental health services, non-emergency medical transportation, and parent coaching and training. Services are delivered by licensed clinical staff and trained foster families across North Carolina, primarily in Cumberland County, and are reimbursed through insurance (including Medicaid, TriCare, Aetna, and Blue Cross Blue Shield of NC) and government social services contracts.

Product overview

Family Services of America is a foster care and mental health services organization offering a coordinated suite of services. The core offerings include Foster Care (temporary placement for children ages birth-21) and Therapeutic Foster Care (intensive supervised care for children with behavioral challenges). Mental health services encompass Outpatient Therapy (assessment, individual/group/family therapy with evidence-based models like CPT-C and TF-CBT) and In School Therapy (school-based counseling in Cumberland County Schools districts). Support services include Non-Emergency Medical Transportation and Parent Coaching/Training. The organization primarily serves the North Carolina region, particularly Cumberland County.

Differentiator

Problem solved

Functional benefit

Products and services

• Foster Care Temporary, safe, and caring out-of-home living arrangement for abused, neglected, or dependent children from newborn to age 21 when parents or relatives are unable to provide care.
• Therapeutic Foster Care (TFC) Advanced out-of-home care providing intensive supervision from a licensed foster parent for children with challenging behaviors disrupting their primary home or school settings, including psycho-educational and therapeutic interventions and family reunification support.
• Outpatient Therapy Outpatient behavioral health services including assessment, individual and group therapy, behavioral health counseling, and family therapy for recipients of all ages, with evidence-based treatments such as Cognitive Processing Treatment (CPT-C) and Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) for trauma, depression, anxiety, and related conditions.
• In School Therapy Comprehensive therapy services delivered to students in their school setting across Cumberland County Schools, including individual, group, and family counseling, therapeutic interventions, and educational workshops for school staff and families to address mental health concerns and reduce class absenteeism.
• Non-Emergency Medical Transportation (NEMT) Non-emergency medical transportation service providing rides to medical appointments, medical facilities, and medical supply stores for clients unable to drive themselves, billed per trip as a cost-effective alternative to emergency transportation.
• Parent Coaching and Training Life coaching and training service for parents and guardians providing support, guidance, and strategies to manage difficult situations and build strong relationships with their children, including the 'Deciding Together' licensing class for prospective foster parents.

Quantifiable outcome

• Evidence-based treatment models including Cognitive Processing Treatment (CPT-C) and Trauma Focused Cognitive Behavioral Therapy (TF-CBT) for trauma, depression, anxiety, and related conditions

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cumberland County SchoolscoreStrategic or Co-development PartnerFamily Services of America provides In School Therapy Services to students across all Cumberland County Schools districts, including Jack Britt, Pine Forest, Douglas Byrd, and Seventy-First. Therapists work closely with school staff, students, and families to address a wide range of mental health and behavioral issues, providing individual, group, and family counseling. FSA also provides educational trainings and workshops to school staff and families.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bair Foundation: Faith-based child and family services agency providing foster care, adoption, and family preservation services across multiple states. Closely comparable service mix to FSA's therapeutic foster care and family reunification work.
• Pressley Ridge: Nonprofit providing foster care, residential treatment, and community-based behavioral health for children with complex needs. Comparable therapeutic foster care and family-centered service model.
• KVC Health Systems: Multi-state child welfare and behavioral health nonprofit providing foster care, adoption, in-home family services, and outpatient therapy. Operates a similar integrated foster-care-plus-therapy platform and competes for the same government and payer contracts.
• Youth Villages: Large nonprofit providing intensive in-home services, residential treatment, and behavioral health support for children and families. Comparable mission, evidence-based treatment focus, and government contract-driven model.
• National Youth Advocate Program: National foster care and behavioral health agency offering community-based services including therapeutic foster care, case management, and outpatient mental health. Direct competitor for NC county DSS contracts and a comparable integrated service model.

Broad incumbents

• Sevita Health: National provider of home and community-based behavioral health, autism, and foster care services (formerly The MENTOR Network). Competes for similar Medicaid-funded placements and case management contracts at much larger scale.
• Devereux Advanced Behavioral Health: Large national nonprofit operating residential treatment, foster care, and behavioral health programs across many states. Overlaps with FSA on therapeutic foster care and outpatient services as part of a much broader service portfolio.

Regional players

• Methodist Home for Children: North Carolina foster care, adoption, and residential services provider with similar therapeutic focus. Comparable regional competitor for Cumberland County-adjacent counties and NC DSS contracts.
• Boys & Girls Homes of North Carolina: NC-based child welfare nonprofit offering residential, foster care, and family services. Comparable in scale and service mix to FSA within the same North Carolina market.
• Children's Home Society of North Carolina: North Carolina-based nonprofit offering adoption, foster care, family preservation, and behavioral health services statewide. Most direct geographic competitor for NC DSS contracts and foster parent recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FamilyServicesofAmerica
• LinkedInlinkedin.com/company/familyservicesofamerica
• Instagraminstagram.com/fsa_fostercare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Services of America