MS Web International
MS Web International is a Singapore-based Shopify Plus Partner agency offering platform migrations, custom Shopify Plus builds, CRO, and Agentic Commerce setup to enterprise and mid-market brands across 30+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MS Web International does
MS Web International is a Singapore-headquartered Shopify Plus Partner agency providing e-commerce development, migration, and optimization services to enterprise and mid-market brands. Founded as a Shopify Partner in 2015 and formally incorporated as MS Web International Pte. Ltd. in Singapore in 2019, the company has cumulatively built 1,000+ Shopify stores across 30+ countries and holds the highest-rated Shopify Plus Partner position in Singapore at 4.7/5 with 600+ verified five-star reviews. It was featured in the 2020 Deloitte Shopify Global Economic Impact Report. Operations are run from Singapore with a development team in India.
The company's core service portfolio covers four areas: (1) Platform Migration, moving stores from WooCommerce, Magento, BigCommerce, OpenCart, PrestaShop, Volusion, or custom platforms to Shopify/Shopify Plus with zero downtime and SEO preservation; (2) Marketplace to Shopify, helping Shopee, Lazada, and Amazon sellers launch owned Shopify storefronts to escape platform commissions; (3) Shopify Plus Development, custom enterprise builds including custom theme design, checkout customization, and multi-currency internationalization; and (4) Store Optimisation & CRO, conversion-rate optimization including Core Web Vitals, mobile UX, and A/B testing. Pricing is project-based, typically S$15,000-65,000+ for Shopify Plus builds and S$3,000-15,000 for CRO, with tiered monthly retainer plans (Starter 8hr, Growth 16hr, Enterprise 32hr) for ongoing development.
Its newest and most differentiated line is Agentic Commerce Setup, launched in 2025, which prepares Shopify stores for AI agent discovery in ChatGPT, Google AI Mode, and Microsoft Copilot via Universal Commerce Protocol (UCP) readiness, JSON-LD schema implementation, AI crawlability fixes, and product-feed optimization. Supporting assets include a Free AI Audit tool (aiscan.mswebinternational.com) and integrated Shopify capabilities such as Shopify Magic, Shopify Audiences 3.0, and the Shopify Intelligence API. Go-to-market is consultative: direct website inquiries, WhatsApp, and free strategy calls targeting enterprise brands, with Singapore and Malaysia SME demand driven by IMDA PSG grant eligibility covering up to 50% of project costs. Named customers include Western Digital, Cedele, Nature's Farm, The Paper Bunny, COCOMO, Watch Portal Co, Stitch Delight, Kyson, and Luwa Luxury.
MS Web International firmographics
Firmographics- Name
- MS Web International
- Legal name
- MS Web International Pte. Ltd.
- Website
- https://www.mswebinternational.com/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MS Web International is a Singapore-based Shopify Plus Partner agency offering platform migrations, custom Shopify Plus builds, CRO, and Agentic Commerce setup to enterprise and mid-market brands across 30+ countries.
- Ownership category
- akta.pro rank
MS Web International industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where MS Web International is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
MS Web International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Project-Based Development Services: One-time fees for Shopify store builds, migrations, and Agentic Commerce setup projects. Pricing varies by project scope and complexity.
- Monthly Retainer Support: Ongoing monthly retainer contracts providing dedicated developer hours, priority bug fixes, and feature development. Plans range from 8 to 32 hours per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Shopify Plus Development |
| One time/ perpetual license | Multi-year contract | Store Optimisation & CRO |
| Subscription | Monthly | Starter Retainer |
| Subscription | Monthly | Growth Retainer |
| Subscription | Monthly | Enterprise Retainer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MS Web International product offering
Product offeringCore offering
MS Web International is a Singapore-based Shopify Plus Partner agency that builds, migrates, and optimizes Shopify storefronts for enterprise and mid-market brands. Its core offerings include custom Shopify Plus store development, migration from legacy e-commerce platforms, conversion rate optimization (CRO), and Agentic Commerce setup that enables AI-driven shopping experiences on Shopify.
Product overview
MS Web International is a Shopify Plus Partner offering a portfolio of ecommerce services centered on Shopify store development and optimization. The core offerings include: Platform Migration (moving from WooCommerce, Magento, BigCommerce, OpenCart, PrestaShop to Shopify), Marketplace to Shopify (escaping Shopee, Lazada, Amazon fees), Shopify Plus Development (custom enterprise builds), and Store Optimisation & CRO (conversion rate optimization). The company differentiates through Agentic Commerce Setup - Singapore's first specialized service preparing stores for AI agent discovery in ChatGPT, Google AI Mode, and Microsoft Copilot. Supporting services include Retainer & Ongoing Support (tiered monthly plans with dedicated developer hours) and a Free AI Audit tool. The portfolio is unified around Shopify and Shopify Plus as the core platform, with services spanning new builds, migrations, redesigns, AI optimization, and continuous support.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Plus Store Development Custom design and development of Shopify Plus storefronts for enterprise and mid-market brands that need high-converting, scalable e-commerce sites on Shopify's enterprise tier.
- E-commerce Platform Migration Migration services that move brands from legacy e-commerce platforms (e.g., Magento, WooCommerce, custom stacks) onto Shopify Plus, preserving data, SEO, and design intent during the transition.
- Conversion Rate Optimization (CRO) Data-driven CRO engagements that audit, test, and improve Shopify storefront performance to lift conversion rates, average order value, and overall revenue per visitor.
- Agentic Commerce Setup Setup and integration of Agentic Commerce capabilities on Shopify storefronts, enabling AI-driven shopping experiences such as autonomous product discovery and conversational purchase flows.
Quantifiable outcome
- 15x order growth from AI searches since January 2025 for stores optimized for Agentic Commerce
- +4 more outcomes
Companies that use MS Web International
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
MS Web International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability9 records
Feature3 records
MS Web International partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreOfficial Shopify Plus Partner since 2015, operating at Plus Tier status. MS Web International is an approved vendor for Shopify development, migration, and Agentic Commerce setup services. Listed on Shopify Partner Directory with verified reviews.
- IMDA SingaporecorePSG (Productivity Solutions Grant) approved vendor registered with IMDA Singapore, allowing MS Web International to offer up to 50% subsidy on eligible Shopify projects for Singapore-registered SMEs.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
MS Web International competitors and assessment
Company assessmentDirect peers
- Eastside Co: UK-based Shopify Plus Partner agency focused on enterprise commerce builds and replatforms. Most directly comparable to MS Web in terms of services portfolio (Shopify Plus development, migrations, CRO) and customer tier (enterprise brands), with similar Plus Partner positioning in their home market.
- We Make Websites: Long-standing UK Shopify Plus Partner with a strong enterprise client roster and migration expertise. Closely comparable service mix (builds, migrations, CRO, retainers) and Shopify Plus Partner tenure to MS Web.
- The Working Party: Australian Shopify Plus Partner agency offering enterprise commerce builds and replatforms. Closely comparable in services portfolio and regional APAC Shopify Plus positioning, with similar enterprise and mid-market brand focus.
- Swift Creative: Australia-based Shopify Plus agency specializing in enterprise commerce builds and replatforms. Comparable in services portfolio, Shopify Plus Partner status, and APAC regional presence to MS Web.
- Avex Designs: New York-based Shopify Plus Partner agency with a similar enterprise brand focus and full-service commerce offering (builds, migrations, CRO). Closely comparable agency model and Shopify Plus ecosystem positioning.
Emerging players
- Blend (formerly Pixel Blend): Brand and commerce agency with Shopify expertise and AI-commerce-adjacent capabilities. Overlaps with MS Web on Shopify Plus builds and emerging AI-commerce services, though with a broader brand and creative emphasis.
Broad incumbents
- Deloitte Digital: Global digital transformation arm of Deloitte operating across commerce platforms including Shopify. Larger-scale incumbent that already co-produces the Shopify Global Economic Impact Report in which MS Web is featured; competes for the largest enterprise engagements.
- Publicis Sapient: Global digital transformation consultancy within Publicis Groupe with significant commerce platform practice. Overlaps with MS Web on enterprise commerce and platform selection work, though at much larger scale and across multiple commerce platforms.
- Accenture Song: Global experience and commerce transformation arm of Accenture. Competes for the same enterprise commerce modernization RFPs MS Web targets, with broader platform support and significantly larger delivery teams.
Others
- Straight North: US digital marketing and web design agency offering e-commerce development services. Overlaps with MS Web on web design and digital marketing services, though with less Shopify Plus specialization and no documented Agentic Commerce offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MS Web International compliance and trust
Trust signalCompliance4 records
MS Web International financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Web International leadership team
Management profileNumber of profiles
MS Web International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Web International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Web International
What does MS Web International do?
MS Web International is a Singapore-based Shopify Plus Partner agency that builds, migrates, and optimizes Shopify storefronts for enterprise and mid-market brands. Its core offerings include custom Shopify Plus store development, migration from legacy e-commerce platforms, conversion rate optimization (CRO), and Agentic Commerce setup that enables AI-driven shopping experiences on Shopify.
Is MS Web International a public or private company?
MS Web International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS Web International founded?
MS Web International was founded in 2020. It employs 1 to 10 people.
Where is MS Web International based?
MS Web International is headquartered in Singapore, Singapore, in the Asia region.
How does MS Web International make money?
Two revenue lines are on record. Project-Based Development Services are the primary driver. The others are monthly Retainer Support.
Who are MS Web International's main competitors?
Direct peers on record are Eastside Co, We Make Websites, The Working Party, Swift Creative and Avex Designs. Blend (formerly Pixel Blend) is listed as an emerging player. Broad incumbents are Deloitte Digital, Publicis Sapient and Accenture Song. Straight North is listed as an others.
Does MS Web International have an API?
No public API is recorded for MS Web International.
What industry is MS Web International in?
MS Web International's product category is E-commerce Agency Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511.