ProPotsdam

Name

ProPotsdam

Legal name

ProPotsdam GmbH

Website

https://propotsdam.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Residential Property Management and Affordable Housing Services

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (2372)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)

akta.pro secondary industries

Master-Planned Community & POA Management (BPAJAHAD), Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Municipal housing services
• Residential property management
• Social housing rental
• Urban development services
• Affordable housing provision

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Residential Rental Income: ProPotsdam generates primary revenue through rental income from over 18,000 managed apartments, including social housing (Sozialwohnungen) for which tenants require a Wohnberechtigungsschein (WBS).
2. Commercial Property Rental: Revenue from commercial/retail spaces (Gewerbe) rented to businesses within their property portfolio.
3. Property Sales (Erwerben): ProPotsdam sells properties and land, including development projects like Technology Campus Golm.
4. Ancillary Services: Additional revenue streams from parking spaces (Stellplätze), gardens (Gärten), and service offerings like customer cards and bonus programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ProPotsdam is a municipal housing company that manages over 18,000 rental apartments in Potsdam, Germany, offering both subsidized social housing (Sozialwohnungen requiring Wohnberechtigungsschein) and market-rate residential units, alongside commercial/retail spaces. The company delivers comprehensive tenant services including property management, social counseling, housing adjustments, and maintenance requests through a digital customer portal, mobile app, and physical service locations. ProPotsdam also engages in urban development and new construction, with projects such as Bauoffensive 2026 (600 new apartments), Potsdam-Plan 3000+ (1,000 new apartments), and Technology Campus Golm.

Product overview

ProPotsdam is a municipal housing company offering rental apartments, property management, and urban development services in Potsdam, Germany. The product portfolio is organized as a multi-brand structure under ProPotsdam GmbH with subsidiary companies. Core residential services are delivered through ProPotsdam Wohnen GmbH (managing over 18,000 apartments), supported by digital touchpoints including the ProPotsdam-App and Kundenportal. Additional services include the customer loyalty Kundenkarte, bonus programs (ProPotsdam-Bonus), housing services (Wohnservice), and social counseling. The company also develops real estate through Technology Campus Golm and invests in infrastructure including fiber optic expansion.

Differentiator

Problem solved

Functional benefit

Brands

• PP-App: Mobile application for tenants and prospective renters to manage rental contracts and search for apartments
• EINSVIER
• Gemeinsam FÜR Potsdam
• ProPotsdam-Bonus
• Potsdam-Plan 3000+

Products and services

• Social Housing Rental (Sozialwohnungen) Subsidized rental apartments for low-income individuals and families in Potsdam requiring a Wohnberechtigungsschein (WBS) housing entitlement certificate. Available across 12+ Potsdam neighborhoods including Babelsberg, Drewitz, Krampnitz, and Potsdam West.
• Standard Residential Rental Apartments Market-rate rental apartments without WBS requirements, available across ProPotsdam's portfolio of over 18,000 units in Potsdam.
• Commercial and Retail Space Rental (Gewerbe) Commercial and retail rental spaces within ProPotsdam's residential property portfolio for businesses, priced based on location and size.
• Parking Spaces (Stellplätze) Parking space rentals for tenants and residents at ProPotsdam properties.
• Garden Rentals (Gärten) Garden space rentals available to tenants through ProPotsdam's residential portfolio.
• Property Sales (Erwerben) Sale of properties and land including development projects such as the Technology Campus Golm.
• ProPotsdam-App Mobile application for tenants and prospective renters providing rental contract overview, request status tracking, quick contact with property management, apartment search, and access to current housing offers.
• Kundenportal (Customer Portal) Online customer portal (powered by easysquare) for apartment searching, saving search alerts, viewing contracts, retrieving operating cost statements, and submitting service requests.
• Kundenkarte (Customer Card) Loyalty card program providing ProPotsdam tenants with discounts and benefits at partner businesses, with partner companies listed under the 'Prozentometer' section on the ProPotsdam Wohnen homepage.
• ProPotsdam-Bonus Bonus program offering tenant discounts through three components: Wohnflächenbonus (for voluntary relocation to smaller apartments), Kinderbonus (for families with children), and Mobilitätsbonus (for sustainable mobility choices).
• Wohnservice (Housing Service) Housing service including living service supervisors, everyday assistance, craftsperson services, ticket service, and advisory services for tenants.
• Sozialberatung (Social Counseling) Social counseling services for tenants facing financial difficulties, illness, separation, or other crises, including mediation to debt counseling and support agencies.
• Student Housing (Studierendenwohnen im Potsdamer Norden) Dedicated student housing development comprising 161 apartments in four residential buildings in Potsdam North (Bornstedt), developed in cooperation with Studierendenwerk Potsdam, state ministers, and the mayor.
• Technology Campus Golm Property development project in Golm creating a center for science and research, including land and building sales.
• Bauoffensive 2026: 600 New Affordable Apartments Construction offensive delivering approximately 600 new affordable apartments in Potsdam as part of the Bauoffensive 2026 program.

Quantifiable outcome

• Award-winning housing development recognized by KfW Award Leben 2025 for innovative 'Wohnflächenbonus' program encouraging voluntary down-sizing
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• PŸUR (Tele Columbus)coreTechnology or Integration · 1 January 2026PŸUR is implementing fiber optic (Glasfaser) expansion in ProPotsdam's existing housing stock. Modern fiber connections are being installed to provide residents with high-speed internet connectivity.
• Landeshauptstadt PotsdamflagshipStrategic or Co-development Partner · 1 January 2026Joint initiative 'Potsdam-Plan 3000+' with the city of Potsdam for strengthening housing supply, new construction, and neighborhood development. Includes 1,000 new apartments and rent brake measures.
• Studierendenwerk PotsdamcoreStrategic or Co-development Partner · 1 January 2026Partnership for student housing development: groundbreaking for 161 apartments in Potsdam North with ministerial, mayoral, and student services participation.
• Baugesellschaft Bornstedter Feld mbHcoreStrategic or Co-development PartnerSubsidiary company responsible for development activities in the Bornstedter Feld area of Potsdam.
• Kersten Kopp Architekten & capattistaubach urbane landschaftenminorStrategic or Co-development PartnerArchitecture firms responsible for school design in Krampnitz new development area.
• StadtrandELFen e.V.minorStrategic or Co-development PartnerNon-profit association operating environmental education sites including Habichtwiese in Bornstedt and the Wendeschleife Klimagarten in Drewitz, with sponsorship from ProPotsdam.
• PROMOS consult Projektmanagement, Organisation und Service GmbHcoreTechnology or IntegrationTechnology service provider that implemented the AI-based tenant email analysis system using large language models for the ProPotsdam customer service infrastructure.
• Bots4You GmbHcoreTechnology or IntegrationChatbot provider supplying the automated FAQ and customer inquiry system on the ProPotsdam website, available 24/7.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LEG Immobilien SE: Listed German residential real estate company with ~165,000 apartments focused primarily on North Rhine-Westphalia. Comparable in residential rental operations but operates regionally across multiple cities with private capital structure rather than a single municipal mandate.
• Deutsche Wohnen SE: Major German residential real estate company with ~140,000 apartments, now majority-owned by Vonovia. Comparable in large-scale rental housing management but operates primarily in Berlin and other metropolitan markets rather than a single municipal footprint.
• Vonovia SE: Germany's largest residential real estate company with ~550,000 apartments nationwide. Listed on DAX. Comparable as a major institutional landlord, but operates nationally across many cities rather than concentrated in one municipal market like ProPotsdam.

Direct peers

• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~140,000 apartments — one of Germany's largest kommunal housing providers. Closely comparable in publicly-mandated affordable housing mission, urban development activities, and service-oriented tenant operations.
• GESOBAU AG: Berlin municipal housing company managing ~45,000 apartments, wholly owned by the State of Berlin. Closest comparable peer in structure and mission — public-mandate affordable housing provider in a high-demand German city with similar urban development and social services scope.
• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company with ~80,000 apartments, owned by the State of Berlin. Directly comparable as a publicly-owned urban rental housing provider with similar regulatory moat, affordable housing mandate, and active new construction program.
• WBM Wohnungsbaugesellschaft Berlin-Mitte mbH: Berlin municipal housing company with ~30,000 apartments, owned by the State of Berlin. Smaller but very directly comparable peer in structure, public ownership model, and city-level affordable housing mission.
• degewo AG: Berlin municipal housing company managing ~75,000 apartments. Comparable in scale and municipal-ownership structure, with similar focus on affordable housing, neighborhood development, and tenant services in a high-demand urban market.
• Gewobag Wohnungsbauaktiengesellschaft Berlin: Berlin municipal housing company with ~70,000 apartments, owned by the State of Berlin. Very directly comparable as a publicly-owned urban housing provider with similar tenant services, modernization programs, and social housing mandate.

Regional players

• bauverein AG Darmstadt: Mid-sized German municipal/cooperative-style housing provider in the Darmstadt/Rhine-Main area. Comparable as a regionally-concentrated rental housing operator with social mission alignment, though at smaller scale and in a different metropolitan geography than Potsdam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ProPotsdam
• Facebookfacebook.com/ProPotsdam
• LinkedInlinkedin.com/company/propotsdam-gmbh
• Instagraminstagram.com/propotsdam/?hl=de
• Xx.com/ProPotsdam

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProPotsdam