Mirha Exports

What Mirha Exports does

Mirha Exports is an Indian halal frozen buffalo meat processor and exporter, founded in 1997 and operating three integrated plants — one in Punjab and two in Uttar Pradesh (Unnao) — with combined daily processing capacity above 400 metric tonnes. The company's product portfolio spans 17 catalogued primal cuts and 12 edible offal varieties (hindquarter, forequarter, bone-in, veal, and trimming categories), delivered in three formats — frozen boneless, Individually Quick Frozen (IQF), and chilled vacuum-packed — and sold under a multi-brand architecture (Amber, Amber Gold, Amber Chilled, MEPL Classic, MEPL Premium Gold, MEPL Vacuum Chilled, and Atlas) to retail/butcher, food service, industrial, and importer/distributor customers in 38 countries.

The technical foundation is a complete cold chain — blast freezers at −40°C, plate freezers at −35°C, chill rooms at 0–4°C, and cold stores at −18°C — combined with disease-free-zone sourcing within a 100 km radius of each plant, 24-hour pre-slaughter resting, and ante-mortem and post-mortem inspection under State Government veterinarians. Slaughter is conducted in accordance with Halal and Shariah rites, and both plants carry HACCP, ISO 22000:2018, and APEDA registrations; the corporate entity holds Government of India Star Export House status, and all product is Halal certified.

The business operates through a pure B2B export model with quote-based, transaction-style pricing and no public price list or consumer storefront. Sales are direct from the corporate office in New Delhi and the registered office in Unnao to importers, distributors, and food service operators in the Gulf, West Africa, the Caucasus, Central Asia, and Southeast Asia. The company is structured through two Indian private limited entities — Mirha Exports Pvt. Ltd. and Al-Super Frozen Foods Pvt. Ltd. — operating under common ownership with no disclosed institutional investors, acquisitions, or external funding events.

Name

Mirha Exports

Legal name

Mirha Exports Pvt. Ltd.

Website

https://mirhaexports.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian halal frozen buffalo meat processor and exporter Mirha Exports operates three integrated plants in Punjab and Uttar Pradesh with 400+ MT daily capacity, exporting primal cuts, offals, and chilled vacuum-packed products to 38 countries.

Ownership category

akta.pro rank

Product category

Frozen Meat Exports

NAICS

Animal Slaughtering and Processing (3116)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Halal Specialty & Offal Processing (Certified) (AFANAIAN), Beef Offal & Variety Meats Processing (Organs, Tongue, Tripe) (AFANAAAH)

Keywords

• Frozen buffalo meat exports
• Halal meat processing
• Primal cuts catalogue
• Cold chain logistics
• Edible offals wholesale

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Frozen Meat Export Sales: Direct B2B export of halal frozen buffalo meat products including primal cuts, edible offals, and vacuum-packed chilled meat. Revenue generated through one-time transaction sales to international importers, distributors, and food service operators. Products are customized to buyer specifications with pricing based on cut type, volume, and delivery terms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mirha Exports and Al Super Frozen Foods process and export halal, bovine, deboned, deglanded frozen buffalo meat to importers, distributors and food service operators in 38 countries. The portfolio spans three retail-ready house brands (Amber, Amber Gold, Amber Chilled) under the MEPL mark, plus an Atlas catalogue of 17 primal cuts and 12 edible offal varieties produced to custom specification across three APEDA/HACCP/ISO 22000-certified integrated plants in Punjab and Uttar Pradesh.

Product overview

Mirha Exports and Al Super Frozen Foods operate as a unified meat processing and export business with three integrated plants in North India (Punjab and Uttar Pradesh), exporting halal bovine frozen, IQF, and chilled vacuum-packed meat to over 38 countries. The product portfolio consists of three retail-ready sub-brands under the Amber house brand — Amber (frozen boneless), Amber Gold (premium frozen), and Amber Chilled (vacuum packed) — plus the MEPL Classic label, complemented by a catalogue of 17+ primal cuts and offal varieties (Chuck Tender, Striploin, Brisket, Cube Roll, Tenderloin, Topside, Rib Meat, Rump Steak, Silverside, Blade, Shin Shank, Gold Coin, Veal cuts, and edible offals) sold to retail, food service, and industrial buyers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Amber: House brand of frozen boneless buffalo meat. Includes Amber (frozen boneless), Amber Gold (premium frozen), and Amber Chilled (vacuum packed).
• MEPL Classic
• MEPL Premium Gold
• MEPL Vacuum Chilled
• Atlas

Products and services

• Chuck Tender (MX-01) Lean conical shoulder muscle, naturally tender with minimal fat, suited to roasting and slicing. Halal, deboned, deglanded; available frozen and chilled, supplied to retail, food service, and industrial buyers.
• Striploin (MX-02) Long loin muscle yielding premium steaks with fine grain, even marbling and consistent portioning, supplied to retail and food service buyers.
• Brisket (MX-03) Boneless chest cut with characteristic fat cap, ideal for slow cooking, curing and corned preparations, supplied to retail and food service buyers.
• Cube Roll (MX-07) Continuous eye-muscle cut from the fore-rib, tender, marbled and excellent for premium steak portions, supplied to retail and food service buyers.
• Tenderloin (MX-08) The most tender primal of the carcass, lean and fine-grained, prized for steaks and grilling, supplied to retail and food service buyers.
• Topside (MX-09) Large, lean primal from the inside of the hind leg, classic for roasting and slicing applications, supplied to retail and food service buyers.
• Rump Steak (MX-12) Well-marbled steak cut from the upper hindquarter with robust flavour, excellent for grilling and pan-searing, supplied to retail and food service buyers.
• Silverside (MX-13) Lean outer-thigh primal with a distinctive silver membrane, ideal for roasting, curing and biltong, supplied to retail, food service, and industrial buyers.
• Blade (MX-14) Forequarter shoulder cut with rich connective tissue and even grain, excellent for braising, slicing and slow-cooked preparations, supplied to food service and industrial buyers.
• Shin Shank (MX-16) Whole shin primal with rich gelatinous quality, ideal for nihari, paya, broths and slow-braised dishes, supplied to food service and industrial buyers.
• Veal Cuts (MX-04, MX-06, MX-18) Premium young-bovine veal leg (MX-04), bobby veal (MX-06), and veal tenderloin (MX-18) cuts, pale and fine-grained, ideal for roasting, escalopes, slicing, and fine-dining steaks.
• Edible Offals (12 varieties) Catalogue of 12 edible offal varieties including heart, liver, kidney, tongue, brain, tripe/rumen, honeycomb, omasum, intestine, feet, tail, and aorta, supplied to industrial buyers and food service operators for regional and traditional preparations.
• Amber Chilled — Vacuum Packed Premium Meat Chilled vacuum-packed premium buffalo meat sealed in air-tight, moisture-proof packaging to extend shelf life and preserve quality during transport, supplied to retail butchers and food service operators.
• MEPL Classic — Frozen Boneless Buffalo Meat Entry-level halal certified, bovine frozen boneless buffalo meat bearing the Mirha Exports (MEPL) mark, supplied to retail butchers and meat retailers worldwide.
• MEPL Premium Gold — Premium Frozen Boneless Buffalo Meat Premium halal certified, bovine frozen boneless buffalo meat positioned at the top tier of the MEPL brand portfolio, supplied to discerning retail buyers and food service operators.
• IQF (Individually Quick Frozen) Frozen Buffalo Meat Individually quick-frozen buffalo meat portions supplied to retail, food service, and industrial buyers for portion-controlled handling and longer shelf stability.

Quantifiable outcome

• 28+ years of continuous operation in frozen meat export industry since 1997
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Minerva Foods: One of the largest South American beef producers and exporters, with halal-certified operations serving Middle East, North Africa, and other emerging markets. Wider geographical footprint and broader product portfolio make it a broader incumbent rather than direct peer, but overlapping buyer pool and product category.

Direct peers

• Al Kabeer Group: Indian halal frozen meat processor and exporter with multiple plants producing buffalo, sheep, and goat meat for similar buyer pool (retail butchers, food service, distributors) across the Gulf and Africa. Comparable product mix, certification standards (HACCP, ISO, Halal), and export reach.
• Sabzar Frozen Foods: Indian halal frozen meat processor specializing in buffalo meat cuts and offal for export. Overlaps with Mirha Exports on product portfolio (primal cuts, offals), certifications, and target buyer segments across Gulf, Africa, and Asia.
• HMA Agro Industries: Indian integrated meat processor and exporter of halal frozen buffalo meat products. Operates processing plants in northern India with similar cold-chain infrastructure and serves comparable export markets including MENA and Southeast Asia.
• Allana Group / Allana Sons: India's largest exporter of halal frozen buffalo meat, headquartered in Mumbai with multi-plant operations supplying similar buyer types (importers, distributors, food service) across MENA, Africa, and Asia. Direct head-to-head competitor on the same product category, certifications profile, and customer segments.
• PK Meat & Food Company: Indian halal frozen buffalo meat processor and exporter serving similar buyer types across Middle East, Africa, and Southeast Asia. Comparable scale, processing model, and certifications, making it a closely overlapping competitor in destination markets.

Regional players

• Mehran Meat / Mehran International: Major Pakistani halal meat exporter focused on buffalo and mutton products with significant presence in MENA and Southeast Asia. Comparable product mix, halal certification, and buyer types, but operates from Pakistan rather than India, making it a regional rather than direct competitor.

Others

• AAK (Aak Group): Global food ingredients and specialty oils supplier with adjacent meat-protein exposure across Middle East/Asia. Not a direct competitor but a relevant adjacent player in the broader halal and food-export ecosystem where Mirha operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirha-exports-private-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirha Exports