HR Manager

What HR Manager does

HR Manager (Revista HR Manager) is a Romanian-language trade publication serving HR professionals in Romania, owned and operated by Editura CARIERE S.R.L., a private limited company headquartered in Bucharest at Str. Brezoianu Ion, nr.51, scara A, et.3, ap.14, Sect. 1. The publication has been active since 2002, with continuous editorial output tracked back to at least 2013 and reaching issue 80+ by 2025. Its core product is a periodic magazine covering training, talent management, staffing, rewards, performance management, organizational development, strategic HR, and Romanian labor law compliance — including localization around legislation such as the Social Dialogue Law (Legea 367/2022) and EU directives. The company maintains a GDPR-compliant data processing registration with ANSPDCP (No. 32655).

The publication's underlying technology stack is built on a WordPress content management system for web publishing, supplemented by the Issuu platform for digital magazine distribution and PayU for online card payment processing. The website organizes content into structured categories (Training, Talent, Staffing, Rewards, Performance, Management, Legal, Strategic HR, Editorial, Agenda HR) and includes an English Section, a content archive, and event listings. Print issues are produced and delivered domestically via courier or Poșta Română, with international delivery available on request.

HR Manager's go-to-market is direct-to-consumer, monetized primarily through annual print and digital subscriptions, complemented by advertising and event-based engagement (e.g., coverage of HR Club Awards 2025, which drew 350+ HR professionals). Pricing includes 5% VAT on publications and 19% VAT on other products and services, with delivery costs embedded in the listed prices. In October 2024, Editura CARIERE S.R.L. and its publications — including HR Manager and Revista CARIERE — were acquired by Ascendis, a Romanian training and organizational development consulting firm, signaling a strategic combination of editorial and consulting assets. The publication's customer base consists of HR directors, managers, and specialists in Romania, with editorial features sourced from named professionals at enterprises such as Holcim România, Provident, and Cegeka.

Name

HR Manager

Legal name

Editura CARIERE S.R.L.

Website

https://hrmanageronline.ro

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

HR Manager is a Romanian-language HR trade magazine and content platform, owned by Editura CARIERE S.R.L. and acquired by Ascendis in 2024, serving HR directors, managers, and specialists in Romania through print, digital, and event channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for HR professionals in Romania. The publication covers HR topics including training, talent management, staffing, rewards, performance, and legal compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HR Manager is a Romanian trade magazine (Revista HR Manager) that publishes editorial content on human resources topics including training, talent management, staffing, rewards, performance management, legal compliance, organizational development, and strategic HR. It is delivered as annual print subscriptions and digital editions via Issuu, with a continuously updated website (hrmanageronline.ro) and newsletter serving HR directors, HR specialists, and business leaders in Romania.

Product overview

HR Manager is a Romanian HR magazine/publication that serves as a content platform for HR professionals. The publication covers a broad range of HR topics including training, talent management, staffing, rewards, performance management, legal compliance, organizational development, and strategic HR. It operates as a periodic publication (print and digital editions) produced by Editura CARIERE S.R.L., offering articles, expert analysis, and industry news to HR practitioners in Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista HR Manager (HR Manager Magazine) A Romanian HR trade magazine covering training, talent management, staffing, rewards, performance, organizational development, strategic HR, and legal compliance, delivered in annual print and digital editions (via Issuu) for HR professionals in Romania.
• Print Subscription to HR Manager Annual print subscription to Revista HR Manager delivered domestically in Romania, billed annually with VAT-inclusive pricing and processed online via PayU.
• Digital Subscription to HR Manager Annual digital subscription providing access to Revista HR Manager through the Issuu digital publishing platform for HR professionals in Romania.
• HR Manager Advertising and Sponsorship Advertising and sponsorship offerings sold to HR vendors, training providers, consulting firms, and HR tech companies seeking access to the Romanian HR audience through Revista HR Manager and the hrmanageronline.ro website.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ascendis ConsultingminorStrategic or Co-development PartnerAscendis Consulting, a training and organizational development consulting leader, facilitates internships for 252 students from less developed areas in collaboration with HR Manager magazine coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workforce Magazine: US B2B media brand covering HR, talent management, and workforce strategy, with print and digital editions — comparable HR-focused trade publication model.
• People Management (CIPD): Official magazine of the UK's Chartered Institute of Personnel and Development (CIPD), serving HR practitioners with news, analysis, and features on the full HR functional spectrum — a direct HR-trade-publication peer.
• Training Magazine: US trade publication dedicated to corporate learning and development, covering training, talent development, and L&D strategy — comparable niche B2B HR-media product with similar editorial scope (one of HR Manager's content verticals).
• Revista Cariere: Sister publication under the same owner Editura CARIERE S.R.L. (which also owns HR Manager), serving Romanian business and career audiences with overlapping editorial themes around HR, leadership, and career development.
• HR Magazine (UK): Long-established UK-based B2B trade publication focused exclusively on HR professionals, covering HR strategy, L&D, employment law, and HR tech — directly comparable format and audience to HR Manager Romania.

Broad incumbents

• SHRM (Society for Human Resource Management): US-based dominant HR professional association with media, certification, training, and event offerings. Comparable to HR Manager as the global benchmark for HR professional content and community, but at vastly greater scale.
• LinkedIn (Talent / News): Dominant global professional network publishing free HR, recruiting, leadership, and talent-management content; the primary free-content substitute competing for HR professionals' attention against paid HR trade publications like HR Manager.

Regional players

• Business Magazin: Romanian-language general business magazine covering leadership, entrepreneurship, and corporate news — comparable Romanian B2B media format, though broader in scope than HR-specific HR Manager.
• Capital (Romania): Long-running Romanian business and economics magazine — comparable Romanian media format and audience overlap with senior decision-makers at enterprises that employ HR Manager readers.

Others

• Ascendis Consulting: Romanian training and organizational development consulting firm that acquired HR Manager in October 2024; parent company and natural commercialization channel for the publication's audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/revistacariere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Manager