Belltech
Belltech is a U.S. aftermarket suspension manufacturer founded in 1983 and subsidiary of KW Automotive, selling lowering kits, leveling kits, lift kits, coilovers, shocks, and anti-sway bars for trucks, SUVs, and muscle cars through DTC e-commerce and a U.S. dealer network.
- Company typePrivate
- Founded1983
- HeadquartersClovis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Belltech does
Belltech is a privately held U.S. automotive aftermarket manufacturer specializing in suspension modification products for trucks, SUVs, and muscle cars. Founded in 1983 and headquartered in Clovis, California, the company operates as a subsidiary brand of KW Automotive North America, Inc., a global suspension technology parent. Belltech's core product lines include lowering kits, leveling kits, lift kits, OEM replacement shocks, coilovers (SP and TP variants), anti-sway bars, drop spindles, C-notch kits, and a modular OBS Coilover Conversion and 4-Link System for 1988-1998 Chevrolet C1500 platforms. Technically, the portfolio features proprietary components such as ductile iron drop spindles, forged aluminum control arms with built-in caster geometry, and boxed-frame C-Notch designs, with fitment coverage spanning model years 1955 to 2026 across Chevrolet, GMC, Ford, Toyota, Jeep, and RAM.
The company's business model is hardware-only, one-time-purchase unit pricing, with no recurring revenue or subscription component. Pricing spans from approximately $32 for individual bump stops to $6,399 for complete performance handling kits, with most complete kits clustering between $457 and $1,687 and premium kits between $2,253 and $6,399. A complementary apparel and merchandise line (t-shirts, hoodies, hats, accessories) extends monetization beyond installation-dependent hardware. Distribution runs through a direct-to-consumer e-commerce storefront on belltech.com with vehicle-specific fitment search, complemented by an authorized dealer and installer locator network across the U.S.
Belltech serves a horizontally segmented enthusiast customer base, with primary demand from truck and SUV owners seeking aesthetic lowering or stance adjustments, and secondary segments including muscle car enthusiasts, off-road/adventure users, and daily drivers seeking OEM-quality replacement shocks. The company markets through organic social channels (Instagram, Facebook, YouTube, TikTok), a build gallery, content/blog, and a partner builder program, and has no disclosed enterprise accounts or B2B contracts.
Belltech firmographics
Firmographics- Name
- Belltech
- Legal name
- KW automotive North America, Inc.
- Website
- https://belltech.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Belltech is a U.S. aftermarket suspension manufacturer founded in 1983 and subsidiary of KW Automotive, selling lowering kits, leveling kits, lift kits, coilovers, shocks, and anti-sway bars for trucks, SUVs, and muscle cars through DTC e-commerce and a U.S. dealer network.
- Ownership category
- akta.pro rank
Belltech industry classification
Industry- Product category
- Automotive Suspension Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
- akta.pro secondary industries
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Stabilizer & Anti-Roll Systems (Sway Bars/Links) (IMACAIAM)
Keywords
Where Belltech is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belltech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales - Suspension Components: Belltech generates revenue through the sale of physical suspension products including lowering kits, leveling kits, lift kits, shocks, struts, coilovers, anti-sway bars, and related components. Products are sold as one-time purchases with no recurring revenue model.
- Apparel and Merchandise: Sale of Belltech-branded apparel including t-shirts, hoodies, hats, and accessories, as well as merchandise items like license plate frames, tumblers, and backpacks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Components |
| Unit Pricing | Pay-as-you-go | Complete Lowering/Leveling Kits |
| Unit Pricing | Pay-as-you-go | Performance Handling Kits |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Belltech product offering
Product offeringCore offering
Belltech designs, manufactures, and sells aftermarket automotive suspension components for trucks, SUVs, and muscle cars. Its core product lines include lowering kits, leveling kits, lift kits, OEM replacement shocks, coilovers, anti-sway bars, and specialty components such as drop spindles and C-notch kits. The company sells vehicle-specific parts with fitment data spanning model years 1955 to 2026 across Chevrolet, GMC, Ford, Toyota, Jeep, and RAM vehicles.
Product overview
Belltech is an automotive suspension company (subsidiary of KW Automotive) offering a comprehensive portfolio of suspension modification products for trucks and SUVs. The core product lines include Lowering Kits (for aesthetic stance and handling), Leveling Kits (for front-to-rear height balance), and Lift Kits (for off-road capability). Supporting product lines include OEM Replacement Shocks and Muscle Car products. Key premium offerings include the OBS Coilover Conversion Kit for 1988-1998 Chevy C1500, which combines 3-inch drop spindles, forged aluminum control arms, coilovers, rear 4-link system, and C-notch kit into a modular system with Street/Performance/Show configurations. The product ecosystem also includes Performance Handling Kits, SP Coilovers, TP Coilovers, Anti-Sway Bars, and various components (spindles, shackles, blocks). All products are vehicle-specific with fitment data for makes including Chevrolet, GMC, Ford, Toyota, Jeep, and RAM, spanning model years from 1955 to 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Lowering Kits
Companies that use Belltech
Customer profileSegments4 records
Ideal customer profiles4 records
Belltech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Belltech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KW Automotive North America, Inc.coreBelltech is operated under KW automotive North America, Inc., located at 300 W. Pontiac Way, Clovis, CA 93612. KW Automotive is a global suspension technology company. The relationship indicates Belltech operates as part of the KW Automotive corporate structure.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Belltech competitors and assessment
Company assessmentDirect peers
- Bilstein: Direct peer producing aftermarket shocks, struts, and complete suspension kits for trucks, SUVs, and muscle cars with broad OEM-replacement and performance positioning similar to Belltech.
- Fox Factory: Direct peer in performance suspension including shocks, coilovers, and lift kits for trucks, SUVs, and off-road vehicles with overlapping enthusiast and OE-adjacent customer base.
- KYB: Direct peer manufacturing OEM and aftermarket shocks and struts across passenger, truck, and SUV platforms; competes with Belltech in the replacement shock and lowering kit categories.
- ICON Vehicle Dynamics: Direct peer in premium performance suspension systems (coilovers, shocks, control arms) for trucks, SUVs, and off-road enthusiasts overlapping with Belltech's higher-end kits.
- Tuff Country: Direct peer in suspension lift kits, shocks, and steering components for trucks and SUVs with overlapping Chevrolet/GMC and Ford fitment coverage.
- Rancho: Direct peer offering shocks, steering stabilizers, and suspension systems targeted at trucks and SUVs, overlapping with Belltech's lift and leveling kit categories.
- Rough Country: Direct peer in truck and SUV lift kits, leveling kits, shocks, and suspension components with comparable e-commerce-led DTC distribution to enthusiasts.
- ReadyLIFT Suspension: Direct peer specializing in leveling kits, lift kits, and suspension components for trucks and SUVs; competes head-to-head with Belltech in the mid-tier aftermarket segment.
Broad incumbents
- Edelbrock: Broad incumbent in the performance aftermarket (intake, exhaust, suspension, electronics) for trucks and muscle cars; competes with Belltech on enthusiast brand overlap rather than pure-play suspension focus.
- MagnaFlow: Broad incumbent aftermarket exhaust and performance parts brand sharing truck/SUV enthusiast channels with Belltech but not focused on suspension systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belltech social profiles
Digital presenceBelltech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belltech leadership team
Management profileNumber of profiles
Profiles1 record
Belltech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belltech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belltech
What does Belltech do?
Belltech designs, manufactures, and sells aftermarket automotive suspension components for trucks, SUVs, and muscle cars. Its core product lines include lowering kits, leveling kits, lift kits, OEM replacement shocks, coilovers, anti-sway bars, and specialty components such as drop spindles and C-notch kits. The company sells vehicle-specific parts with fitment data spanning model years 1955 to 2026 across Chevrolet, GMC, Ford, Toyota, Jeep, and RAM vehicles.
Is Belltech a public or private company?
Belltech is a private company. It is classified as corporate owned and is currently operating.
When was Belltech founded?
Belltech was founded in 1983. It employs 11 to 50 people.
Where is Belltech based?
Belltech is headquartered in Clovis, United States, in the North America region.
How does Belltech make money?
Two revenue lines are on record. Hardware Sales - Suspension Components are the primary driver. The others are apparel and Merchandise.
Who are Belltech's main competitors?
Direct peers on record are Bilstein, Fox Factory, KYB, ICON Vehicle Dynamics, Tuff Country, Rancho, Rough Country and ReadyLIFT Suspension. Broad incumbents are Edelbrock and MagnaFlow.
Does Belltech have an API?
No public API is recorded for Belltech.
What industry is Belltech in?
Belltech's product category is Automotive Suspension Components. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension), with a secondary code of IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 336330 and its SIC code is 5013.