SportSuite

What SportSuite does

Mate Agency operates as a Mate Srl, an Italian integrated communication agency headquartered in Turin (Via Giolitti, 24). Founded in 2020 and operating with a team of 1–10 employees, the firm positions itself as a strategic partner for high-quality content creation, digital marketing strategy, and management of online and offline advertising budgets. The website (mateagency.it) and source data confirm a two-pronged service model: a "Talent" line that represents individual athletes and sports professionals seeking brand positioning and commercial opportunities, and a "Brand" line that delivers integrated marketing campaigns, content production (including creative video), influencer/talent activation, and advertising budget deployment to corporate clients.

Underlying technology is limited and not disclosed as proprietary: the agency relies on standard digital marketing tooling plus in-house creative production rather than a distinct platform or software product. The agency's business model is professional-services-based, generating revenue through bespoke engagements with brand clients and representation agreements with talent. Pricing is not publicly disclosed and is handled through direct contact for custom quotes. Distribution is regional (Italy only) and channeled through direct outreach, the company website, earned media coverage in tier-1 Italian publications (La Gazzetta dello Sport, La Stampa, La Repubblica, SKY Sport, ANSA), and network referrals within the sports/media industry. Note: the firmographic record identifies the company as "SportSuite" (founded 2014), but the detailed company data, legal filings, and live website describe Mate Agency / Mate Srl (founded 2020); this discrepancy is a data-quality flag for any downstream diligence.

Name

SportSuite

Legal name

Mate Srl

Website

https://sportsuite.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mate Agency (Mate Srl) is a Turin-based Italian integrated communication agency offering digital marketing, content creation, and advertising budget management to brand clients, alongside sports talent representation and commercial-opportunity development for athletes.

Ownership category

akta.pro rank

Product category

Sports Marketing & Communication Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAKAKAF

Sports Brand Strategy & Creative Services (Design, Content, Social)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAMAD

Athlete Brand Management & Public Relations (Image, Media, Crisis)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

Keywords

• Integrated communication services
• Sports marketing agency
• Digital marketing services
• Talent representation services
• Content creation services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Communication Services: The agency generates revenue through providing integrated communication services including strategic marketing consulting, content creation, digital marketing strategy execution, and advertising budget management (both online and offline). Revenue is derived from professional service engagements with brands and talent clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SportSuite (Mate Srl / Mate Agency) is an integrated communication agency based in Turin, Italy, that provides strategic marketing consulting, high-quality content creation, digital marketing strategy, video content production, and online/offline advertising budget management. It serves two distinct client bases: individual sports talent and athletes (positioning, commercial opportunity development, representation) and corporate brand clients (integrated marketing campaigns, digital marketing execution, content strategy, influencer marketing). Its key differentiator is a curated network of media contacts, influencers, and sports talent combined with creative video production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation and Positioning Service
• Integrated Brand Communication and Marketing Service Comprehensive integrated communication service for corporate brand clients covering strategic marketing consulting, high-quality content creation, digital marketing strategy execution, creative video production, influencer marketing, and management of online and offline advertising budgets. Designed to help companies reach their marketing objectives and maximize return on advertising investment.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Broad incumbents

• Infront Sports & Media: Sports marketing and media rights company offering brand activation, athlete management, and content services. Comparable scope of sports-focused integrated communication work.
• Sportfive: European sports marketing agency with strong football and rights-holding presence. Comparable to Mate's sports-centric integrated marketing approach, particularly relevant across European markets.
• WPP / Ogilvy: Global advertising and marketing holding company with sports and entertainment practices. Represents the large-scale incumbent competitors Mate faces for integrated brand communication budgets.
• Havas Sports & Entertainment: Global communications group with a dedicated sports and entertainment network offering brand strategy, content, and athlete-driven campaigns. Overlaps with Mate's integrated sports communication model.
• IMG (Endeavor): World-leading sports and entertainment agency representing athletes and providing brand partnership services. Overlaps with Mate across athlete representation and sports marketing services.
• Publicis Groupe: Global advertising holding company with sports marketing and influencer capabilities through Leo Burnett, Saatchi & Saatchi, and Publicis Sports. Comparable as a competitor for integrated brand marketing mandates.
• Octagon: Global sports marketing agency offering athlete representation, brand consulting, and content production. Directly comparable to Mate's sports-focused, dual talent-plus-brand model, but at much larger international scale.

Others

• Mailup / Growens: Italian digital marketing technology provider enabling email, SMS, and marketing automation. Related as a complementary marketing services/technology vendor serving Italian brands, though not a direct competitor.

Direct peers

• M&C Saatchi Sport & Entertainment: Sport and entertainment marketing agency combining athlete/talent work with brand communication campaigns. Closely aligned with Mate's combined talent + brand positioning and creative content approach.

Regional players

• Players Management: Italian sports talent management and representation agency. Directly comparable to Mate's talent-side offering in the same Italian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/SportSuite_it
• Facebookfacebook.com/sportsuite.it
• LinkedInlinkedin.com/company/sportsuite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportSuite