Ayuve

What Ayuve does

Ayuve operates the New88 online gambling and entertainment platform, targeting Vietnamese and broader Asian bettors across a portfolio of gambling verticals. Founded in 2013 and headquartered in Hanoi, the company runs a multi-category gaming ecosystem that includes live dealer casino (Baccarat, Poker, Sicbo), sports betting (football with Asian Handicap, European odds, and Over/Under markets), online lottery with dream-interpretation reference tools, 200+ slot and jackpot titles, fish shooting arcade games, and live cockfighting broadcasts sourced from arenas in Laos. Distribution is direct-to-consumer via the ayuve.in website and dedicated Android and iOS mobile apps, supported by 48 operating branches across key regional markets. The platform holds gaming licenses from four regulators — PAGCOR, Isle of Man, CEZA, and Curacao — and integrates with 20+ partner banks, 4 e-wallets (MoMo, ZaloPay, ViettelPay, international USD wallet), and cryptocurrency rails.

The technology stack is built around four pillars: AI-assisted odds analysis for sports betting, big data storage systems for user and gameplay information, TLS 256-bit encryption for payment security, and blockchain technology for automated payment verification. Customer support operates 24/7 with a chatbot layer and a response SLA of approximately 10 seconds. Content is sourced from 42+ game publishers, yielding a library of 3,700+ titles refreshed with roughly 300 new games per cycle. The platform runs a tiered VIP membership program offering personalized consulting, birthday gifts, and commission rates 0.5–1.5% higher than standard members.

Revenue is generated entirely through transaction fees — the house edge on wagers placed across sports betting, casino, lottery, slot, fish shooting, and cockfighting verticals. There is no subscription or membership fee; account registration is free. Marketing is anchored by a flagship brand ambassadorship with football legend Ronaldinho and a multi-channel mix of TikTok, affiliate/referral content, and celebrity-driven promotional events. The platform reports 7.6 million registered accounts, ~250,000 daily visits, ~12 million monthly gameplay visits, and a stated 32% annual growth rate, though none of these metrics are third-party audited.

Name

Ayuve

Legal name

Ayuve

Website

https://ayuve.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ayuve operates the New88 online gambling platform, offering casino games, sports betting, lottery, slots, fish shooting, and cockfighting to 7.6 million registered Vietnamese and broader Asian bettors. Founded in 2013, it holds multi-jurisdictional gaming licenses and monetizes via house-edge transaction fees across its digital and mobile channels.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (713210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online gambling platform
• Sports betting
• Casino games
• Slot games
• Lottery betting

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Gaming/ Betting Services: Revenue generated from betting activities across sports betting, casino games, lottery, slot machines, and fishing games. Platform takes a commission or house edge from each wager placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ayuve operates as the promotional and informational platform for New88, a comprehensive online gambling and entertainment service targeting Vietnamese and Asian bettors. The platform offers multi-category gaming including casino, sports betting, lottery, slots, fish shooting, and cockfighting, with fast blockchain-automated deposits/withdrawals (2–5 minutes), 3,700+ games from 42+ publishers, and 24/7 multilingual customer support.

Product overview

Ayuve operates as the promotional and informational platform for New88, a comprehensive online gambling and entertainment platform. The platform offers a multi-category product ecosystem including Casino Online (Baccarat, Poker, Sicbo, Lucky Tài Xỉu), Sports Betting (football, virtual matches with Asian Handicap and European Odds), Lottery system (Xổ Số with dream interpretation tools), Slot/Jackpot Games (Nổ Hũ with 200+ titles), Fish Shooting (Bắn Cá), and Cockfighting (Đá Gà). The platform is accessible via both web and mobile application (Android/iOS). Additional features include a 24/7 customer support system with chatbot automation, VIP membership tiers, and bonus code promotions. The system supports payments via bank transfer, e-wallets (Momo, ZaloPay, ViettelPay), and cryptocurrency.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Online

Quantifiable outcome

• 32% annual growth rate
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• RonaldinhoflagshipGTM or Marketing Partner · 1 January 2025Football legend Ronaldinho serves as brand ambassador for New88, participating in promotional activities, fan signing events, and new product launches. This partnership has helped attract 2+ million fans to the platform and expanded international reach.
• 42+ Game PublisherscoreTechnology or IntegrationPartnerships with over 42 game publishers providing diverse gaming content including slots, casino games, sports betting, lottery, and fishing games. Content is regularly updated with approximately 300 new games.
• 20+ Partner BankscoreTechnology or IntegrationPartnerships with more than 20 domestic and international banks enabling bank transfer deposits and withdrawals for players.
• 4 E-wallet ProviderscoreTechnology or IntegrationIntegration with 4 e-wallets including MoMo, ZaloPay, ViettelPay, and international USD wallet for flexible payment options.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 188Bet: Asia-targeted online sports betting and casino operator with overlapping Vietnamese/Southeast Asian customer base and similar product mix of sportsbook, live dealer, and slots.
• W88: Direct Asian-market online gambling and sports betting operator with overlapping product verticals (sportsbook, live casino, slots, lottery) and similar Vietnamese/Southeast Asian customer base. Operates under similar offshore licensing structures.
• Dafabet: Long-established Asian online gambling operator with sports betting, casino, and slots offerings. Comparable to New88 in customer geography (Vietnam, India, Southeast Asia), product breadth, and use of celebrity endorsement-led marketing.
• Fun88: Asian-focused online gambling operator offering sports betting, casino, slots and lottery with similar target customer base in Vietnam, Thailand, and Southeast Asia. Notably also used Ronaldinho as a brand ambassador, making it one of the closest direct comparables to New88 on positioning and acquisition strategy.
• M88: Vietnam- and Southeast Asia-facing online sportsbook and casino operator under similar product offering and regulatory profile. Directly competes for the same Vietnamese bettor segment with sports betting and live casino focus.
• BK8: Asian-focused online gambling platform with sportsbook, live casino, and slots offering. Directly competes for Vietnamese and Southeast Asian bettors with similar product portfolio and offshore licensing profile.

Emerging players

• Stake.com: Crypto-native online casino and sportsbook with strong influencer-led brand model and Asian market reach. Represents the emerging competitive threat combining cryptocurrency payment rails (which New88 also uses) with content-creator-driven acquisition.
• Bitcasino.io: Crypto-focused online casino operator targeting Asian and emerging markets. Comparable to New88 on blockchain payment verification and Asian customer overlap, but differentiated by crypto-native positioning rather than fiat/e-wallet-led deposit flow.

Broad incumbents

• Bet365: Global incumbent in online sports betting and iGaming with much broader geographic footprint and tier-1 licensing. While not focused on the Vietnamese market, it sets the upper benchmark for product sophistication, AI-driven pricing, and platform scale that Asian operators like New88 are moving toward.
• 1xBet: Large global online gambling operator with broad sportsbook and casino offering across emerging markets including Asia. Comparable to New88 in offshore-license-driven expansion model and multi-vertical product breadth, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@new88
• Xx.com/ayuvemag
• LinkedInlinkedin.com/company/ayuve

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuve