Iteca

Name

Iteca

Legal name

Iteca

Website

https://iteca.kz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Trade show organization
• Exhibition services
• Conference management
• B2B event organizing
• Exhibition venue operations

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition and Conference Stand/Booth Rental: Primary revenue stream from renting exhibition space (booths, stands) to participating companies and organizations at organized events. Companies pay to secure exhibition space to showcase their products and services to event attendees.
2. Event Registration and Admission Fees: Revenue generated from visitor and participant registration fees for exhibitions and conferences.
3. Sponsorship and Partnership Packages: Revenue from companies sponsoring events or entering into partnership arrangements for exhibitions and conferences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iteca organizes approximately 30 international-level exhibitions and conferences per year across Kazakhstan, primarily held at Atakent IEC in Almaty and EXPO IEC in Astana. The company sells exhibition stand/booth rentals, visitor registration, and sponsorship packages to businesses seeking to showcase products and services to industry audiences. Its portfolio spans oil and gas, mining and metals, construction, HVAC, tourism, healthcare, and food industry verticals.

Product overview

Iteca operates as a single unified exhibition and conference organization platform, managing approximately 30 international-level exhibitions and conferences annually across Kazakhstan. The portfolio spans multiple industry verticals including oil and gas (KIOGE), mining and metals (Mining and Metals Central Asia, Astana Mining & Metallurgy), construction (KazBuild, Kazcomak, AstanaBuild), industrial equipment (Aquatherm Almaty), tourism (KITF), healthcare (KIHE), food industry (FoodExpo Qazaqstan), and cross-border industrial cooperation (SilkWay Industrial Expo). Events are primarily hosted at Atakent IEC in Almaty and EXPO IEC in Astana.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatherm Almaty International exhibition for domestic and industrial heating, water supply, sanitary, air-conditioning, and ventilation equipment, serving HVAC manufacturers, distributors, and industry buyers in Kazakhstan and Central Asia.
• KazBuild Kazakhstan International Building and Interior Exhibition serving construction, building materials, and interior design companies seeking to reach buyers in Kazakhstan.
• Mining and Metals Central Asia Central Asian International Mining and Metals Exhibition serving mining companies, equipment suppliers, and metallurgical industry buyers in the region.
• Kazcomak Kazakhstan International Road and Heavy Construction Machinery Exhibition serving heavy equipment manufacturers, road builders, and construction contractors.
• KIOGE Kazakhstan International Oil and Gas Conference and Exhibition serving oil and gas operators, service companies, and equipment suppliers.
• SilkWay Industrial Expo Kazakhstan–China International Exhibition on Construction, Mining, Infrastructure and Technology serving cross-border industrial cooperation between Kazakhstani and Chinese companies.
• AstanaBuild Building and construction exhibition held in Astana serving construction, building materials, and interior suppliers targeting the capital-city market.
• KITF Kazakhstan International Tourism Forum featuring travel and tourism industry exhibitions for tourism boards, hotels, tour operators, and travel service providers.
• FoodExpo Qazaqstan Food and beverage industry exhibition showcasing food products, ingredients, and solutions to food producers, retailers, and HoReCa buyers in Kazakhstan and Central Asia.
• KIHE Kazakhstan International Healthcare Exhibition covering medical equipment, pharmaceuticals, and healthcare solutions for medical institutions, clinics, pharmacy chains, and distributors.
• Astana Mining & Metallurgy (AMM) Mining and metallurgy exhibition held in Astana featuring key subsoil users and industry decision-makers serving mining operators, equipment suppliers, and metallurgical companies.

Quantifiable outcome

• Companies report saving weeks of business travel by meeting multiple contractors, clients, and partners at single exhibitions

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deutsche Messe (Hannover Fairs): German exhibition organizer behind Hannover Messe (industrial technology) and other major industrial trade fairs. Comparable in serving B2B industrial verticals (mining, manufacturing, energy) that overlap with Iteca's core verticals, with established international exhibitor relationships.
• RX (Reed Exhibitions): World's largest exhibition organizer, running events across 30+ countries including in emerging markets. Comparable as a diversified B2B trade show operator with strong international exhibitor relationships that could compete for the same enterprise clients as Iteca.
• MCH Group: Swiss exhibition company operating venues and organizing events including Art Basel and Swissbau. Comparable as an integrated venue-operator-and-event-organizer model serving multiple verticals with deep venue relationships.
• Hyve Group (formerly ITE Group): UK-listed international exhibition organizer operating in multiple verticals across emerging markets. Comparable as a pure-play exhibition organizer with diversified industry coverage, though at much larger global scale than Iteca.
• Informa Markets: Global B2B exhibition and events division of Informa plc, organizing 400+ trade shows annually across multiple industries. Directly comparable business model (trade show organization) with overlapping verticals including healthcare, construction, and technology.
• Messe Frankfurt: German-headquartered global exhibition organizer with events across consumer goods, textiles, automotive, and building technology. Comparable in business model and multi-vertical approach, though with substantially larger scale and international footprint.

Others

• EXPO 2017 Astana (now EXPO IEC): Legacy infrastructure from the 2017 Astana World Expo, now operated as a major exhibition and convention venue. Functions as Iteca's Astana venue partner and could emerge as a competing organizer leveraging its international-scale infrastructure.
• Atakent Exhibition Centre: Kazakhstan's premier exhibition venue in Almaty where Iteca hosts most of its events. Functions as a venue partner/dependency rather than direct competitor, but represents a key infrastructure relationship and potential competitor if the venue launches competing proprietary events.

Regional players

• Tüyap Fuar ve Kongre Merkezi: Turkey's largest exhibition organizer, running 40+ trade fairs across construction, food, healthcare, and industrial sectors. Comparable as a regional multi-vertical exhibition organizer serving a nearby emerging market, though focused on Turkey rather than Central Asia.

Direct peers

• ITE Uzbekistan / ITE Eurasia: Regional affiliate of the global ITE exhibition group operating in Uzbekistan and other CIS/Central Asian markets. Closest direct competitor by name, business model, and geography, organizing exhibitions across similar verticals in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itecagroup
• LinkedInlinkedin.com/company/iteca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iteca