Vittoria Olive

What Vittoria Olive does

Vittoria Olive (legal entity: Ciro Velleca S.R.L.) is an Italian family-owned olive processing company headquartered in Sant'Anastasia, in the Campania region near Naples, that has operated continuously in the olive sector since 1938. Its core activity is the processing of more than 3,600 tonnes of olives annually into a broad portfolio of table olives (sweet green, black, pitted, stuffed, Castelvetrano, Gaeta DOP, Ravello, Baresane, Itrana) and cold-extracted extra virgin olive oil, using brining (salamoia), vinegar, and oil-based preservation techniques. The company also produces ancillary Mediterranean preserved foods including mushrooms, artichokes, tomatoes, capers, lupini beans, and tuna in olive oil. Production runs under the management of named department heads covering production, quality, commercial, and foreign operations, with Ciro Velleca as founder.

The business operates a hybrid go-to-market. On the consumer side, it sells packaged retail SKUs (250g–1kg formats) through a direct e-commerce storefront at vittoriaolive.it/shop/, with flagship extra virgin olive oil offered in 6-bottle 750ml packs at €48 per bottle. On the B2B side, it serves food-service and HoReCa customers with bulk formats (5kg Castelvetrano olives, 5kg Sicilian sweet greens, 2kg crushed pitted greens, canned preserved vegetables under the Linea Rossa brand), and operates a dedicated foreign sales function managed by Luigi Velleca (Responsabile Estero) handling international distribution.

The commercial model is transactional one-time purchase on both sides. The technology footprint is conventional e-commerce infrastructure (WordPress.com, Stripe, PayPal, Cloudflare, MailUp, Agile CRM, Google/Facebook Analytics) with no disclosed AI, data, or proprietary software assets. The company is privately held with no external investors or parent entity, and its competitive positioning rests on heritage brand equity, DOP-protected Gaeta olives, and individual olive-by-olive quality inspection rather than technology differentiation.

Name

Vittoria Olive

Legal name

Ciro Velleca S.R.L.

Website

https://vittoriaolive.it

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Vittoria Olive is a family-owned Italian olive processor (founded 1938) that produces table olives, extra virgin olive oil, and preserved Mediterranean foods, selling retail through DTC e-commerce and bulk through B2B food-service and export channels.

Ownership category

akta.pro rank

Product category

Packaged Olives & Olive Oil

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Specialty Canning (311422), Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

akta.pro secondary industries

Olive Oil Production & Bottling (AFAKAEAC), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Italian olive products
• Extra virgin olive oil
• Packaged olives retail
• Preserved mediterranean vegetables
• Food service bulk olives

Headquarters

HQ city

Sant'anastasia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Olive and Olive Oil Products: Direct-to-consumer sales of packaged olive products, extra virgin olive oil, and related food items through their e-commerce shop. Products sold in various formats from small retail packages (250g, 400g, 500g) to larger containers.
2. Food Services / Bulk Products: B2B sales of bulk olive products to food services industry, including 5kg containers of Castelvetrano olives and food service-sized packaging (Linea Rossa, carciofi, sottoli in latta).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vittoria Olive produces, packages, and distributes Italian olives (green, black, pitted, stuffed, and DOP-certified Gaeta varieties) and cold-extracted extra virgin olive oil, along with ancillary preserved Mediterranean foods such as mushrooms, artichokes, tomatoes, capers, lupini beans, and tuna. Products are sold through two distinct channels: retail consumer packs (250g–1kg jars, bags, bottles) via the company's own e-commerce store, and bulk food-service formats (up to 5kg containers and cans) to HoReCa and international buyers.

Product overview

Vittoria Olive is an Italian food company specializing in olives and olive oil since 1938. The company operates two main product lines: (1) Retail consumer products sold through their e-commerce platform including extra virgin olive oil (flagship product), various olive preparations (sweet green olives, black olives, pitted olives, stuffed olives), specialty products like Olive di Gaeta DOP, and ancillary products such as preserved vegetables, mushrooms, tuna, capers, and lupini beans; (2) Food service bulk products for professional customers including large-format olives and preserved products in cans. The company processes over 3,600 tonnes of olives annually, producing olives in brine, oil-based products, vinegar products, capers, and olive oil. Their main olive varieties include Nocellara del Belice and Olive di Gaeta.

Differentiator

Problem solved

Functional benefit

Products and services

• Olio extravergine di oliva (Extra Virgin Olive Oil) Premium cold-extracted extra virgin olive oil, sold in 750ml bottles. Available in packs of 6 bottles at €48 per unit. Flagship product representing the company's heritage since 1938, sold through the company's e-commerce shop and intended for retail consumers and food service users.
• Olive verdi dolci (Sweet Green Olives)

Quantifiable outcome

• 3600+ tonnes of olives processed annually

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• SSC Napoli (Società Sportiva Calcio Napoli)minorGTM or Marketing PartnerOlive Vittoria is an official sponsor of Società Sportiva Calcio Napoli for the year 2020. This sports sponsorship provides brand visibility and marketing exposure through association with the football club.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Monini: Italian olive oil specialist founded in 1920, headquartered in Spoleto. Most direct competitor: premium extra virgin olive oil as a flagship SKU, multi-decade heritage brand, and B2B plus retail distribution across Italy and internationally.
• Filippo Berio: Italian-founded olive oil brand with global distribution. Direct competitor in extra virgin olive oil with comparable mid-premium positioning and exports to international markets.
• Carapelli: Established Italian extra virgin olive oil brand with broad retail distribution across Europe. Direct competitor in the olive oil category with similar heritage positioning and scale ambitions.
• Saclà: Italian family-owned preserved food brand specializing in olives, antipasti, sauces, and pesto. Highly comparable in product mix (olives, preserved vegetables, sauces) and family-owned mid-market positioning.

Broad incumbents

• Bertolli: Heritage Italian olive oil brand now owned by Deoleo, with mass-market distribution globally. Larger incumbent with broader portfolio and significantly greater marketing and shelf presence.
• Cirio: Historic Italian preserved-food brand (tomatoes, vegetables, legumes) owned by Conserve Italia. Direct overlap on preserved vegetables and tomatoes sold alongside olives in Italian grocery and food service.
• De Cecco: Italian food manufacturer primarily known for pasta but also producing olive oil and condiments. Broader incumbent with overlapping olive oil SKU and international distribution that could compete for shelf and HoReCa share.
• Mutti: Italian premium tomato products specialist (pelati, polpa, passata). Comparable as a preserved-vegetable Italian food brand with overlapping HoReCa and retail channels and similar volume-processing scale.

Regional players

• Olive Nooven (OliMania / Santa Rita): Italian olive and condiment producer focused on Mediterranean specialty olives. Comparable niche positioning on regional olive varieties and preserved antipasti, with overlapping HoReCa distribution in Italy.
• Roi: Italian olive oil and olive producer from Liguria, family-owned, with DOP/IGP certifications. Direct niche comparable: small Italian olive specialist with protected designation products and DTC presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vittoria Olive