Fuchs & Schmitt

What Fuchs & Schmitt does

Fuchs & Schmitt is a privately-held German women's outerwear brand founded in 1967 and headquartered in Aschaffenburg, Germany. The company designs, manufactures, and sells jackets, coats, vests, and coordinating accessories through a direct-to-consumer (DTC) e-commerce storefront built on Shopify, with localized checkout for Germany, Austria, Switzerland, the Netherlands, and Belgium in EUR and CHF. The assortment is segmented into named sub-lines (Rainwear, Weather Protect, Urban Protection) and emphasizes functional materials including Thermore® and Solarball® recycled-PET insulation, Repreve recycled polyester, water-repellent coatings, and Italian Balli wool, with retail pricing typically ranging from €139.99 to €299.99.

The business model is straightforward unit-pricing DTC apparel retail: one-time purchase transactions, seasonal sales (up to 30% off), email-led acquisition with a 10% welcome discount, and supporting organic social channels (Facebook, Instagram, Pinterest, YouTube). The company describes its primary customer as fashion-conscious women seeking weather-appropriate, durable, easy-care outerwear for urban and everyday use. The firm is privately owned with no disclosed parent company, no funding rounds, no acquisitions, and no public management team information; reported headcount is 11-50 employees. No revenue figure is disclosed in the available source material.

Name

Fuchs & Schmitt

Legal name

Fuchs Schmitt

Website

https://fuchsschmitt.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Fuchs & Schmitt is a German women's outerwear brand founded in 1967 that designs and sells jackets, coats, and vests via DTC e-commerce across DACH and Benelux markets, using recycled-PET insulation and Italian wool.

Ownership category

akta.pro rank

Headquarters

HQ city

Großostheim

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model through e-commerce storefront. Customers purchase finished outerwear products (jackets, coats, vests, accessories) at listed retail prices. Seasonal sales and promotions drive revenue during clearance periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fuchs & Schmitt designs and manufactures women's outerwear—including jackets, coats, vests, and coordinating accessories—featuring proprietary insulation technologies such as Thermore® and Solarball® made from recycled PET bottles, Repreve recycled polyester fill, water-repellent coatings, and Italian Balli wool. The company sells its finished garments directly to consumers through its own multi-region e-commerce storefront, with pricing ranging from approximately €139.99 to €299.99 and seasonal sale discounts of up to 30%.

Product overview

Fuchs Schmitt is a German women's outerwear brand specializing in high-quality jackets, coats, vests, and accessories. The company operates a unified e-commerce platform offering products across several collection categories: Jacken (Jackets), Mäntel (Coats), Westen (Vests), and Accessoires (Accessories), plus a dedicated SALE section. The product portfolio includes specialized lines such as Rainwear (water-repellent), Weather Protect (wind/weather resistant), and Urban Protection (stylish functional urban wear). Core products include rain jackets (Regenjacke Delft, Regenjacke Helsingborg, Regenjacke Helsinki), windbreakers (Windbreaker Gent), trench coats (Trenchcoat Oxford), quilted jackets (Steppjacke Matera, Steppjacke Bari, Steppjacke Rom), ponchos (Poncho Porto), and rain coats (Regenmantel Aarhus). The brand emphasizes innovative materials including Thermore® insulation, Solarball® technology, Soft Fiber padding, Repreve recycled polyester, down fills, and Balli wool from Italian mills.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacken (Jackets) High-quality women's jackets including rain jackets, windbreakers, puffer jackets, and quilted styles (e.g., Regenjacke Delft, Regenjacke Helsingborg, Windbreaker Gent, Steppjacke Matera, Steppjacke Bari, Steppjacke Rom). Targeted at fashion-conscious women seeking weather-protective, stylish everyday outerwear.
• Mäntel (Coats) Premium women's coats including trench coats, wool coats, down coats, and rain coats (e.g., Trenchcoat Oxford, Regenmantel Aarhus). Targeted at women seeking elegant, weather-protective long- and short-coat designs.
• Westen (Vests) Versatile women's vests including teddy vests, quilted vests, and long vests designed for layering over sweaters, blouses, or fine-knit garments. Targeted at women needing mid-season or transitional layering pieces.
• Accessoires (Accessories) Coordinating scarves and shawls in patterned, solid, or subtly glossy finishes designed to complement the brand's jackets and coats. Targeted at existing outerwear customers extending their wardrobe.
• SALE (Discounted Outerwear) Clearance section offering up to 30% discount on selected jackets, coats, and vests from prior collections. Targeted at value-oriented repeat or new customers seeking discounted outerwear.
• Poncho Porto Poncho-style women's outerwear priced at €159.99, offered under the brands standard e-commerce listings.
• Regenjacke Helsinki Women's rain jacket from the brand's core rainwear lineup, priced at €199.99.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/@fuchsschmitt8616
• Facebookfacebook.com/youarefuchsschmitt
• Instagraminstagram.com/fuchs.schmitt
• Pinterestpinterest.com/fuchs_schmitt
• Xx.com/fuchsnoelle
• LinkedInlinkedin.com/company/fuchs-schmitt-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuchs & Schmitt