GRED

What GRED does

GRED is a luxury real estate agency founded in 2008 in Istanbul, Turkey by Meltem Turker, with its headquarters relocated to London in 2015. The company provides buy, sell, rent, financing, development marketing, and Golden Visa assistance services, operating across 500+ global locations including Turkey, the UK, Germany, Spain, Portugal, the UAE, and the USA. GRED positions itself as the first global luxury property agency born from Turkey, serving four primary customer segments: international property buyers, Turkish market clients, property investors, and Golden Visa seekers. The company claims to have served 5,000+ cumulative clients and lists curated luxury developments including The Silk District and The Whiteley in London, Atlantis The Royal Residences in Dubai, The Towers of the Waldorf Astoria New York, and The Ritz-Carlton Residences Istanbul.

The company's technology is a website-based property marketplace (gred.co.uk) that enables property search across its global portfolio, with detailed listings, floor plans, amenities, and instant messaging for direct communication with sales teams. Two specialist teams — international and local — follow clients through the full purchase journey including due diligence, price analysis, negotiation, financing assistance, and paperwork guidance. The technology stack is a standard listing and contact platform with no disclosed AI/ML capabilities, APIs, or proprietary technology beyond basic search and messaging functionality. Marketing relies on the website, LinkedIn, Instagram, Facebook, a blog, email newsletter, and exclusive private launch events.

GRED's business model is commission-based, earning fees from property transactions with no buyer fees charged to clients. Revenue depends on luxury transaction values ranging from approximately £269,000 to £20+ million. Strategic partnerships formed in 2019 with Knight Frank UK New Homes, Douglas Elliman (USA), and Ziegert (Germany) form the backbone of its international network, providing access to premier property listings in major global markets. The company operates as a small boutique with 1-10 employees, is privately held by its founder, and has no disclosed institutional investors, funding rounds, or M&A activity.

Name

GRED

Legal name

GRED GLOBAL LTD

Website

https://gred.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

GRED is a boutique luxury real estate agency founded in 2008 in Istanbul, headquartered in London since 2015. It provides buy, sell, rent, and financing services for luxury properties across 500+ global locations, serving high-net-worth international buyers and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: GRED earns commission from property transactions. The company offers bespoke services for every client wanting to buy, sell, rent or make an investment - supporting clients at every step of their property purchase with no buyer fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

GRED is a full-service luxury real estate agency that operates a website-based property marketplace spanning 500+ global locations (Turkey, UK, Germany, Spain, Portugal, UAE, USA). The company provides end-to-end property services — buying, selling, renting, financing assistance, and development marketing — delivered through dedicated international and local sales teams. Property listings range from approximately £269,000 to £20+ million, and the firm also offers specialized advisory around Turkey's Golden Visa program.

Product overview

GRED operates as a unified luxury real estate marketplace and full-service agency, combining a digital property marketplace with comprehensive client services. The platform encompasses: (1) the GRED Property Marketplace — a website enabling property search across 500+ global locations with detailed listings, floor plans, and instant messaging; (2) six service lines — Buy, Sell, Financing, Investing in Turkey, Development Marketing, and Golden Visa assistance — delivered through specialist local and international teams; and (3) a curated portfolio of featured luxury developments including The Silk District (London), The Whiteley (London), Upside Berlin, Atlantis The Royal Residences (Dubai), The Ritz-Carlton Residences Istanbul, Prata Riverside Village (Lisbon), Antares (Barcelona), and The Towers of the Waldorf Astoria New York.

Differentiator

Problem solved

Functional benefit

Products and services

• GRED Property Marketplace Luxury global real estate marketplace platform accessible from Turkey, offering property search across 500+ global locations (Turkey, UK, Germany, UAE, Portugal, Spain, USA). Users can browse featured developments, view property details including floor plans and amenities, and contact sales teams via instant messaging tools.
• Buy Property Services
• Sell Property Services Property listing and sales service allowing clients to list properties through GRED's global platform and access international buyer networks.
• Financing Services Advisory and arrangement assistance with property financing, helping buyers find suitable financial solutions for their property purchases.
• Investing in Turkey Service Specialized investment advisory service focused on the Turkish real estate market, leveraging GRED's positioning as Turkey's first global luxury property agency.
• Development Marketing Marketing services for property developers, promoting new developments to GRED's global network of international buyers and investors.
• Golden Visa Assistance Turkey Golden Visa program assistance service, helping international investors obtain residency through qualifying property investment.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Knight Frank UK New HomescoreStrategic or Co-development Partner · 1 January 2019In 2019, GRED established an exclusive partnership with Knight Frank UK New Homes and became part of Knight Frank's global network representing Turkey as local partner. This partnership provides GRED's clients access to Knight Frank's extensive UK property portfolio and positions GRED as a key player in the international property market.
• Douglas EllimanflagshipStrategic or Co-development Partner · 1 January 2019GRED is proudly representing Turkey in a global network which includes Douglas Elliman in the USA - one of the leading luxury property brands globally. This partnership positions GRED as Turkey's representative in a premier international property network.
• ZiegertflagshipStrategic or Co-development Partner · 1 January 2019GRED is part of a global network which includes Ziegert in Germany - another leading local property brand. This international network provides comprehensive coverage of prime property markets across multiple countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Douglas Elliman: Leading US luxury real estate firm that is part of GRED's global network alongside Knight Frank and Ziegert. It is comparable as the North American incumbent counterpart in the same cross-border luxury referral network.
• Knight Frank: Global luxury real estate agency that is GRED's exclusive partner in the UK and anchor of the international network GRED promotes. It is comparable as the broader incumbent whose brand, network, and listings GRED leverages to sell across geographies.
• Savills: Global real estate services firm with significant luxury residential, development marketing, and cross-border investment capabilities. Comparable to GRED across the same international luxury buyer pool, although Savills operates at much larger scale and breadth.
• Ziegert Group: German premium real estate company that is part of GRED's partner network. It is comparable as the German incumbent counterpart in the same international luxury referral network.

Direct peers

• Christie's International Real Estate: Luxury international real estate network affiliated with Christie's auction house, specializing in high-end cross-border transactions. It is directly comparable as a brand-led, globally networked luxury brokerage pursuing the same international buyer and seller flow.
• Sotheby's International Realty: Global luxury real estate network marketed under the Sotheby's brand, focused on ultra-high-net-worth property transactions. It competes for the same international luxury buyer audience and the same developer mandates that GRED's Development Marketing service targets.
• Engel & Völkers: Global luxury real estate franchise with a strong Turkey and European footprint selling high-end residential property to international buyers. It is directly comparable to GRED as a multi-jurisdiction luxury broker targeting cross-border buyers and investors.
• Spot Blue (Spotblue.com): Turkey-based international property agency focused on selling Turkish and overseas real estate to foreign buyers. It is a direct competitor for the same Turkey-to-international buyer flow that GRED describes as its primary segment.

Others

• Rightmove (luxury/long-let arm): UK property portal with substantial luxury listing exposure. It is not a brokerage peer, but is comparable as an enabling listing/marketing platform whose data and lead flow shape the channel GRED competes on.
• Property Finder Turkey: Turkey's leading property portal aggregating listings across agencies. It is not a direct brokerage peer, but is comparable as the dominant listing/marketing channel in Turkey where GRED's local team competes for buyer leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gredglobal
• LinkedInlinkedin.com/company/gredglobal
• Instagraminstagram.com/gredglobal/?hl=en
• Xx.com/GredInfo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRED