Attend Technology
Attend Technology is a Taiwan-based, privately held designer and manufacturer of electronic connectors and custom cable assemblies serving industrial, networking, transportation, consumer, medical, and robotics end markets across more than 44 countries through distributors, direct sales, and online channels.
- Company typePrivate
- Founded2002
- HeadquartersTaipei, Taiwan
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Attend Technology does
Attend Technology Inc. (立威科技) is a Taiwan-based, privately held designer and manufacturer of electronic connectors and custom cable assemblies, founded in 2002 and headquartered in Taipei. The company's product portfolio spans flash memory sockets (CFexpress, CFast, CompactFlash, Micro SD, SD), PCB card sockets (CAMM2, M.2 NGFF, Mini PCI Express, SO DIMM, SIM), board-to-board connectors (floating and FPC), I/O connectors (SPE, USB Type-C including USB4 Gen 3, HDMI, RJ45, SFP), spring-loaded pogo pins, metric circular connectors (M5/M8/M12/M23), RF connectors (FAKRA, Mini FAKRA, micro coaxial), automotive-grade connectors, IP67/IP68 waterproof connectors, and custom cable assemblies for industrial Ethernet, RF, data/storage, and multimedia applications. Notable technical capabilities include patented tray push-push and push-pull SIM socket mechanisms, ±0.5 mm X/Y floating board-to-board tolerance, 40 Gbps USB4 Gen 3 receptacles, and standards compliance with IEEE 802.3, IEC 63171-6 (SPE), and EN 60721-3-5 Class 5M3 (vibration/shock).
The company serves a diversified set of end markets — industrial automation, networking infrastructure, transportation and automotive electronics, consumer electronics, medical devices, robotics and automation, UAVs and drones, smart agriculture, and smart logistics — through a global distribution network spanning more than 44 countries, supplemented by direct sales from Taiwan headquarters, online channels such as Digi-Key, and participation in major industry exhibitions (Embedded World, COMPUTEX, EDS, embedded world North America). Revenue is generated predominantly through hardware sales of standard connectors and custom cable assemblies, with secondary revenue from tailored design services; pricing is not publicly disclosed but the company operates a no-minimum-order-quantity policy that enables flexible ordering across customer sizes.
Leadership is led by CEO Ken Fu. The company is founder/management-owned with no disclosed institutional investors, funding rounds, mergers, acquisitions, or subsidiaries. It holds three granted patents covering dual-stack and Nano SIM socket designs and continues to invest in product line extensions targeting automotive electronics, IIoT, and high-speed data transmission.
Attend Technology firmographics
Firmographics- Name
- Attend Technology
- Legal name
- ATTEND Technology Inc.
- Website
- https://attend.com.tw
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Attend Technology is a Taiwan-based, privately held designer and manufacturer of electronic connectors and custom cable assemblies serving industrial, networking, transportation, consumer, medical, and robotics end markets across more than 44 countries through distributors, direct sales, and online channels.
- Ownership category
- akta.pro rank
Attend Technology industry classification
Industry- Product category
- Electronic Connectors & Interconnect Solutions
- NAICS
- Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593), Other Electrical Equipment and Component Manufacturing (3359)
- SIC
- Electronic Connectors (3678), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Connectors (Power/Signal/High-Speed) (HDAHAOAA)
- akta.pro secondary industries
- RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD), Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD), Connectors & Interconnect Components (Industrial connectors, terminals, sockets, backplane) (IMAGAJAC), Sockets, IC Sockets & Test/Programming Interconnects (HDAHAOAF)
Keywords
Where Attend Technology is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices4 records
Markets served
Attend Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Connector Sales: ATTEND generates revenue through the sale of its comprehensive connector product line including memory card sockets, PCB card sockets, I/O connectors, metric circular connectors, RF connectors, automotive connectors, and waterproof connectors. Products are sold directly through distributors and sales representatives globally.
- Custom Cable Assembly Solutions: Revenue generated from customized cable solutions including industrial connectivity cables, RF & high-frequency cables, data & storage cables, and multimedia & display cables. The company provides tailored interconnect solutions for specific customer applications.
- Custom Design Services: ATTEND provides customized design services supporting customers with tailored interconnect solutions that optimize performance and system integration, in addition to standard product offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Attend Technology product offering
Product offeringCore offering
Attend Technology (ATTEND Technology Inc.) designs and manufactures electronic connector and cable interconnect solutions for industrial, automotive, networking, medical, and consumer electronics applications. Its product portfolio spans flash memory sockets, PCB card sockets, board-to-board connectors, I/O connectors (USB Type-C, HDMI, RJ45, SFP, SPE), spring-loaded pogo pins, metric circular connectors (M5/M8/M12/M23), RF/FAKRA connectors, automotive-grade connectors, IP67/IP68 waterproof connectors, and custom-engineered cable assemblies. The company also provides custom design services to deliver tailored interconnect solutions for customer-specific applications.
Product overview
Attend Technology (立威科技) is a Taiwan-based connector and cable provider founded in 2002, offering comprehensive connectivity solutions including Flash Memory Sockets (CFexpress, CFast, Micro SD, SD Card), PCB Card Sockets (CAMM2, M.2 NGFF, Mini PCI Express, SO DIMM, SIM Card), Board-to-Board Connectors (Floating, FPC), I/O Connectors (SPE, USB Type-C, HDMI, RJ45, SFP), Spring Loaded Pogo Pins & Connectors, Metric Circular Connectors (M5, M8, M12, M23), RF Connectors (FAKRA, Mini FAKRA), Automotive Connectors, and Waterproof Connectors (IP67/IP68). The company also provides Custom Cable Solutions encompassing Industrial Ethernet, RF & High-Frequency, Data & Storage, and Multimedia & Display cable assemblies. Key product series include USB4 Gen 3 Type-C connectors supporting 40Gbps, the 115U Push-Pull SIM Socket series with IP67 waterproofing, Single Pair Ethernet (SPE) connectors compliant with IEEE 802.3 and IEC 63171-6, M12 industrial connectors, and Floating Board-to-Board connectors with ±0.5mm X/Y tolerance. Products serve industrial automation, networking, transportation, consumer electronics, medical, robotics, and UAV applications across over 44 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Flash Memory Sockets Memory card sockets supporting CFexpress, CFast, CompactFlash, Micro SD, and SD Card formats for data storage applications in industrial and consumer electronics.
- PCB Card Sockets Sockets for PCB expansion cards including CAMM2, M.2 (NGFF), Mini PCI Express, Mini PCI, MXM, SO DIMM, and SIM Card connectors for industrial computing applications.
- Board-to-Board Connectors High-density interconnect solutions including Floating Connectors with X/Y tolerance compensation and FPC (Flexible Printed Circuit) Connectors for space-constrained PCB designs.
- I/O Connectors Input/output connectivity solutions including SPE (Single Pair Ethernet), USB Type-C, USB, HDMI, RJ45 Jacks, and SFP Connectors for data transmission and device interfacing.
- Spring Loaded Pogo Pins & Connectors Precision spring-loaded connectors including Single Pogo Pins, Multi-Pogo Pins, Magnetic Pogo Pins, Waterproof Pogo Pins, Spring Battery terminals, and Pogo Pin Cable Assemblies for repeated mating applications.
- Metric Circular Connectors
Companies that use Attend Technology
Customer profileSegments9 records
Ideal customer profiles5 records
Attend Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Attend Technology partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Attend Technology competitors and assessment
Company assessmentDirect peers
- JST (Japan Solderless Terminals): Japanese connector manufacturer offering a broad portfolio of wire-to-board, board-to-board, and I/O connectors across automotive, industrial, and consumer markets. Directly comparable to ATTEND as a mid-size Asian connector specialist serving similar customer verticals with similar product categories.
- Hirose Electric: Japan-based precision connector manufacturer specializing in high-speed, board-to-board, and I/O connectors for telecom, automotive, industrial, and consumer applications. Comparable to ATTEND for its broad product range and focus on high-speed/high-reliability interconnects.
- I-PEX: Japan-based precision connector manufacturer specializing in high-speed board-to-board, FPC, RF coaxial, and micro-coaxial connectors for automotive, consumer, and industrial applications. Closely comparable to ATTEND for its focus on miniaturized, high-performance interconnects.
- Würth Elektronik: German connector and electronic components manufacturer with strong presence in M12/M8 metric circular connectors, board-to-board, and USB-C products for industrial automation and IoT. Comparable to ATTEND for its industrial connector portfolio and European market reach.
- JAE (Japan Aviation Electronics): Japanese connector and electronics components manufacturer with strong positions in automotive, mobile, and industrial connectors. Directly comparable to ATTEND across board-to-board, card socket, and automotive connector categories.
- Foxconn Interconnect Technology (FIT): Taiwan-based connector and cable assembly subsidiary of Hon Hai (Foxconn), offering mobile, computing, automotive, and industrial interconnect solutions. Comparable to ATTEND as a Taiwan-headquartered connector peer with overlapping product lines and a global manufacturing footprint.
- C&K Components: Global manufacturer of switches, connectors, and custom interconnect solutions for automotive, industrial, aerospace, and consumer markets. Comparable to ATTEND for its broad connector portfolio, ruggedized product focus, and custom design capabilities.
Broad incumbents
- Amphenol: Global tier-1 interconnect systems leader with a vast portfolio spanning automotive, industrial, mobile, IT, and aerospace connectors. A broad incumbent that overlaps with ATTEND's product lines but operates at vastly greater scale and with deeper tier-1 OEM relationships.
- Molex: Major global connector manufacturer (Koch subsidiary) serving automotive, data communications, industrial, and consumer markets. Comparable to ATTEND across product categories but with a much larger global footprint and established tier-1 customer relationships.
- TE Connectivity: World's largest connector manufacturer with a comprehensive portfolio across automotive, industrial, aerospace, and data networking. A broad incumbent providing overlapping products to similar end markets but at a fundamentally larger scale than ATTEND.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Attend Technology social profiles
Digital presenceAttend Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attend Technology leadership team
Management profileNumber of profiles
Profiles1 record
Attend Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attend Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attend Technology
What does Attend Technology do?
Attend Technology (ATTEND Technology Inc.) designs and manufactures electronic connector and cable interconnect solutions for industrial, automotive, networking, medical, and consumer electronics applications. Its product portfolio spans flash memory sockets, PCB card sockets, board-to-board connectors, I/O connectors (USB Type-C, HDMI, RJ45, SFP, SPE), spring-loaded pogo pins, metric circular connectors (M5/M8/M12/M23), RF/FAKRA connectors, automotive-grade connectors, IP67/IP68 waterproof connectors, and custom-engineered cable assemblies. The company also provides custom design services to deliver tailored interconnect solutions for customer-specific applications.
Is Attend Technology a public or private company?
Attend Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attend Technology founded?
Attend Technology was founded in 2002.
Where is Attend Technology based?
Attend Technology is headquartered in Taipei, Taiwan, in the Asia region.
How does Attend Technology make money?
Three revenue lines are on record. Connector Sales are the primary driver. The others are custom Cable Assembly Solutions and custom Design Services.
Who are Attend Technology's main competitors?
Direct peers on record are JST (Japan Solderless Terminals), Hirose Electric, I-PEX, Würth Elektronik, JAE (Japan Aviation Electronics), Foxconn Interconnect Technology (FIT) and C&K Components. Broad incumbents are Amphenol, Molex and TE Connectivity.
Does Attend Technology have an API?
No public API is recorded for Attend Technology.
What industry is Attend Technology in?
Attend Technology's product category is Electronic Connectors & Interconnect Solutions. Its primary akta.pro industry code is HDAHAOAA, Connectors (Power/Signal/High-Speed), with a secondary code of HDAHAOAD, RF & Microwave Connectors and Coaxial Assemblies. Its NAICS code is 334417 and its SIC code is 3678.