Car Studio Pros

What Car Studio Pros does

Car Studio Pros is a U.S.-based product division of Xcite Automotive that designs, manufactures, and sells turnkey automated photography studios for automotive dealerships and motorsports retailers. Its portfolio centers on two studio lines — Standalone Studios (Professional, Dealer, and Essential Series) for passenger vehicles and Moto Studios for motorcycles, ATVs, UTVs, jet skis, and snowmobiles — each integrating proprietary hardware (Austrian-engineered 360° turntables from XY Imager, Pro LED and Pro Flash lighting systems, modular enclosures) with the Serial Shot™ control software that centralizes camera, lighting, and turntable operation. The system is engineered to address the specific challenges of photographing reflective automotive surfaces and delivers standardized inventory photos, 360° exterior and interior tours, and video content that integrates with existing dealer inventory management systems.

The company's go-to-market is consultative enterprise sales targeting dealerships directly, supported by website-driven content (video demonstrations, product portfolios) and quote-based pricing with no public list price. Revenue is generated through one-time hardware sales of complete studio kits or individual components, custom solutions, software licensing bundled with hardware, and a professional photography services overlay delivered through the parent Xcite Automotive's network of more than 400 trained photographers. Customers are predominantly U.S. car dealerships, with the secondary motorsports-dealer segment served by Moto Studios. Car Studio Pros is privately held as a wholly-owned division, with no disclosed funding, revenue, or growth metrics, and operates from a Chicago headquarters while sourcing turntable engineering from an Austrian technology partner.

Name

Car Studio Pros

Legal name

Car Studio Pros

Website

https://carstudiopros.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Car Studio Pros, a division of Xcite Automotive, sells turnkey automated photography studios — turntables, lighting, enclosures, and Serial Shot™ software — to U.S. car dealerships and motorsports retailers for standardized inventory imagery and 360° tours.

Ownership category

akta.pro rank

Product category

Automotive Photography Systems

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

akta.pro secondary industry

Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB)

Keywords

• Automotive photography systems
• Vehicle photography studios
• 360 degree car tours
• Dealership inventory imaging
• Automotive photo turntables

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Studio Hardware Sales: Sale of complete studio kits including turntables, lighting systems, enclosures, and camera equipment. Three product tiers available: Professional Series, Dealer Series, and Essential Series. Individual components can also be purchased independently.
2. Software Licensing (Serial Shot™): Serial Shot™ software centralizes control of the entire system. Licensed as part of studio packages with wireless photo transfer, image processing, and 360° tour generation capabilities.
3. Professional Photography Services: Xcite Automotive's team of 400+ trained photographers available to assist dealerships with shooting photos, adding videos, or 360 spins. Offered as an additional service for dealerships needing hands-on support.
4. Custom Solutions: Custom studio solutions designed for specific dealer needs. Components can be purchased independently and configured for unique requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Car Studio Pros designs, manufactures, and installs turnkey automated automotive photography studios—integrating 360° turntables, Pro LED or Pro Flash lighting systems, enclosures, and the proprietary Serial Shot™ control software—for car dealerships and motorsports retailers. Products are sold as complete kits (Professional, Dealer, and Essential Series plus Moto Studios), as individual components, or as fully custom configurations, with optional background-removal and interior 360° imaging capabilities.

Product overview

Car Studio Pros provides turnkey automated photography systems for automotive dealerships and motorsports businesses. The product portfolio centers on two core studio lines—Standalone Studios (offering Professional, Dealer, and Essential Series variants) for automotive use, and Moto Studios for motorsports vehicles—each integrating proprietary hardware (360° turntables, Pro LED and Pro Flash lighting systems, enclosures) with Serial Shot™ control software to deliver high-quality inventory photos, 360° spins, 360° interior tours, and video content. Components are available as complete studio kits or for individual purchase, with custom solutions offered. The company also provides photographer hiring services through parent company Xcite Automotive's network of 400+ trained photographers. All studios feature Serial Shot™-ready wireless workflow and optional background removal software.

Differentiator

Problem solved

Functional benefit

Products and services

• Standalone Studios (Professional, Dealer, and Essential Series)

Quantifiable outcome

• Process vehicles in 5 minutes flat
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Xcite AutomotivecoreStrategic or Co-development PartnerCAR STUDIO PROS is a division of Xcite Automotive, the leaders in Lot Services. Xcite provides access to 400+ trained photographers for professional photography services. Car Studio Pros operates as the product division while Xcite provides the service delivery capability.
• XY ImagercoreTechnology or IntegrationAustrian partner that has spent the last decade engineering and building turntables of all sizes for the photography industry. Car Studio Pros sources their Austrian-engineered ultra-low profile turntables as core components of their studio systems.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Others

• Westcott: Westcott designs and manufactures professional photography lighting equipment, including continuous LED and strobe products, that compete in the same lighting category as Car Studio Pros' Pro LED and Pro Flash systems.
• Savage Universal: Savage Universal manufactures photography backgrounds, support systems, and studio equipment used in commercial photography — an enabling supplier of studio infrastructure components that overlap with Car Studio Pros' studio enclosure and lighting needs.
• Profoto: Profoto is a premium global manufacturer of professional photography lighting and flash systems, an adjacent equipment maker whose studio lighting products overlap conceptually with Car Studio Pros' Pro LED and Pro Flash lighting solutions.

Broad incumbents

• Cox Automotive: Cox Automotive owns vAuto, Dealertrack, Kelley Blue Book, Autotrader, and Manheim — a broad incumbent portfolio of dealer technology, inventory, and remarketing services whose digital merchandising offerings overlap with Car Studio Pros' dealer imagery focus.
• Cars.com: Cars.com operates a major online automotive marketplace and provides dealer software and digital merchandising tools; while not a studio hardware vendor, it competes for dealer marketing budget alongside Car Studio Pros.
• Autotrader: Autotrader (owned by Cox Automotive) is a leading online automotive marketplace and offers dealer marketing tools and vehicle listing features that intersect with the digital inventory merchandising problem Car Studio Pros addresses.

Direct peers

• PureCars: PureCars provides digital marketing and inventory merchandising solutions to automotive dealerships, including vehicle imagery and digital retailing tools that overlap with Car Studio Pros' inventory photography and online showroom use cases.
• DealerFire: DealerFire builds digital marketing platforms and websites for automotive dealerships that incorporate vehicle merchandising imagery and online showroom features, overlapping with Car Studio Pros' dealer-facing digital merchandising stack.
• SpinCar: SpinCar provides interactive 360° vehicle walkarounds and digital merchandising tools to automotive dealerships, directly overlapping with Car Studio Pros' interactive 360° tour and inventory imagery offering for the same dealer customer base.
• Impel: Impel offers an AI-powered customer engagement platform for automotive dealers that includes vehicle imagery, merchandising, and digital showroom features, competing for the same dealership digital merchandising budget as Car Studio Pros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carstudiopros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Studio Pros