What Agrowplow does

Agrowplow is an Australian agricultural machinery manufacturer founded in 1977, specialising in direct drill seeders and deep rippers used in conservation tillage and minimum-till farming systems. The company operates as a brand under Davimac Group Pty Ltd, which acquired Agrowplow in 2013, and is headquartered in Molong, New South Wales, with a workforce reported in the 11-50 range. Core product lines include the Agrowdrill seed drill range (models AD083 through AD730), the Agrowplow deep ripper range (AP11 through AP102), the CP62 bedformer, and the Flexi-Roller. Technical differentiators cited in the input include the proprietary #9 Shank Assembly, HD Rigid Shank, and leading/trailing shank configurations, which have been subjected to GRDC-funded validation work in collaboration with the University of South Australia's AMRDC. The most recent product extension is the AD640 disc seeder launched in 2025 with a staged initial release across Victoria, New South Wales and Queensland.

The business model centres on equipment sales to Australian broadacre and specialty crop farmers, distributed through a network of more than 120 dealers across Australia and supplemented by direct online configurator and parts channels. Revenue mechanics combine unit sales of drills and rippers (with promotional price-callouts observed in the ~A$19k range on high-end units, implying base prices well into six figures AUD), aftermarket parts and accessories, and customer financing made accessible through a partnership with DLL. The customer base is dominated by individual farm operators, with no anchor enterprise contracts disclosed, and the company participates in the Australian Owned and Made campaign as a domestic-provenance positioning lever. Operational evidence suggests an active product development pipeline (AP102 won Best New Release at the 2022 Eyre Peninsula Field Day) and an R&D posture oriented toward agronomic validation rather than software or AI-led differentiation.

Name

Agrowplow

Legal name

Davimac Group Pty Ltd

Website

https://www.agrowplow.com.au/

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrowplow, founded in 1977 and part of Davimac Group, is an Australian manufacturer of direct drill seeders and deep rippers serving broadacre and specialty crop farmers through a 120+ dealer network across Australia.

Ownership category

akta.pro rank

Product category

Agricultural Tillage and Seeding Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Seed Drills & Air Seeders (AFAAABAB), Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), No-Till & Conservation Planting Equipment (AFAAABAI)

Keywords

• Direct drill seeders
• Deep rippers
• Agricultural tillage
• Soil rollers
• Seed drill machinery

Headquarters

HQ city

Molong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Primary revenue from manufacturing and selling seed drills (Agrowdrill range: AD083, AD140, AD240, AD640, AD730), deep rippers (AP11, AP31, AP52, AP72, AP82, AP91, AP92, AP102), cotton ploughs (CP62), and soil rollers (Flexi-Roller, Rubber Tyre Roller). One-time equipment purchases with various financing options including direct purchase, low-rate finance, and interest-free periods.
2. Spare Parts and Accessories: Comprehensive online parts store offering replacement components including tynes, discs, blades, shinguards, shear pins, seed tubes, drive components, and wear parts. Ongoing revenue from aftermarket parts and consumables.
3. Equipment Financing Services: Partnership with De Lage Landen (DLL) for equipment financing including 2.99% low-rate finance, 365 days interest-free options, and BNPL arrangements. Agrowplow covers interest for promotional periods, generating referral/sponsorship revenue from financing partnerships.
4. Machine Configuration and Customization: Online build-and-configure tools for seed drills and ploughs with expert advice and tailored quotes. Professional services revenue from machine setup, commissioning, and on-site training for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Agrowplow designs and manufactures Australian-made agricultural tillage and seeding equipment, primarily the Agrowdrill range of direct drill seeders and the Agrowplow range of deep rippers (AP series), plus Flexi-Roller and Rubber Tyre Roller soil finishing equipment. The equipment is purpose-built for Australian farming conditions including hard, compacted soils and high trash no-till environments, with working widths spanning 1.65m to 12m and depths up to 750mm. Spare parts, accessories, and online configuration tools support the core machinery lineup.

Product overview

Agrowplow is an Australian-made agricultural machinery company offering two core product lines: Agrowdrill seed drills and Agrowplow deep tillage equipment. The seed drill range includes AD083, AD140, AD240, AD640, and AD730 models (plus Pasture Seeder and Vineyard Seeder variants) spanning from compact 3PL models for small farms to heavy-duty broadacre seeders up to 5m width. Deep tillage products span the AP series deep rippers (AP11 through AP102) plus the CP62 Bedformer, covering working widths from 1.65m to 12m and depths from 400mm to 750mm. Supporting products include Flexi-Roller and Rubber Tyre Roller soil finishers, plus presswheels and a full range of accessories and spare parts. All products are designed and manufactured in Australia, operated under Davimac Group since 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Agrowdrill: Range of direct drill seeders for sowing operations including AD083, AD140, AD240, AD640, and AD730 models, as well as specialty seeders for pasture and vineyard applications.
• Agrowplow
• Flexi-Roller
• Flexi-Roller Mk2

Products and services

• AD083 Agrowdrill Compact single-hopper three-point linkage seed drill for small and specialist farms with working widths of 1.75-2.70m, available with 425 coil tyne or 401 double disc undercarriage.
• AD140 Agrowdrill Most popular versatile seed drill with dual hoppers (up to 770L total), working widths 1.5-3.0m, available as 3PL or trailing with hydraulic lift. Features 425 coil tyne or 401 double disc undercarriage.
• AD240 Agrowdrill Versatile medium-size seed drill for pasture renovation with 425 coil tyne undercarriage, working widths 3.0-3.6m, and large dual-hopper capacity up to 1420L total.
• AD640 Agrowdrill Disc Seeder Premium hydraulic ground-following double-disc seeder with working widths 3.0-4.5m, up to 2700L seed/fert capacity, designed for broadacre-quality performance in hard and challenging seeding environments.
• AD730 Agrowdrill Large heavy-duty seed drill for broadacre operations with working widths 3.5-4.95m, dual-hopper capacity up to 2444L total, available with 552-HD spring tyne or 401 double disc undercarriage.
• Agrowdrill Pasture Seeder Simple band seeder with small seed box and drop-chutes for straightforward surface-seeding pasture renovation. Features 12-28 sowing rows, working widths 2.1-4.9m, and 38-60L per metre hopper capacity.
• Agrowdrill Vineyard Seeder Compact seeder built for inter-row viticulture sowing with narrow rows. Available with 425 coil tyne or 401 double disc undercarriage, working widths 1.5-1.8m, designed for narrow vineyard rows.
• AP11 Deep Ripper Compact and affordable multi-purpose deep ripper for smaller farms with working widths 1.65-2.31m, maximum depth 400mm, featuring #8-9 hybrid shank assembly with shearpin breakout.
• AP31 Deep Ripper Versatile cost-effective subsoiler with variable shank spacings (330/500/750mm), working widths 2.31-3.75m, featuring #8-9 hybrid shank assembly with rigid or hydraulic breakout configurations.
• AP52 Deep Ripper Mid-range deep ripper with toughened toolbars and #9 shank assembly, working widths 3.42-6.00m, maximum depth 450mm, featuring massive 4,790kg rigid breakout.
• CP62 Bedformer Ripper 6.0m linkage bedformer for raised-bed irrigated row cropping (cotton, rice, sugarcane, wheat, vegetables). Available as centrebuster or sidebuster configuration, breaks and reforms beds in single pass.
• AP72 Deep Ripper Popular broadacre plough with durable 200x200x9mm frame, working widths up to 9.0m, maximum depth 450mm (600mm option), featuring #9 shank assembly with up to 4,790kg breakout.
• AP82 Deep Ripper Broadacre deep ripper with unparalleled strength, working widths 9.0-12.0m, maximum depth 600mm, featuring hydraulic level lift and over-centre wing fold for transport.
• AP91 Deep Ripper Leading/trailing shank deep ripper for broadacre enterprises, saves up to 18% fuel and time costs. Working widths 9.0-12.0m, maximum depth 600mm, featuring efficient dual-action configuration.
• AP92 Deep Ripper Leading/trailing shank deep ripper for mixed farms, saves up to 18% fuel and time costs. Working widths 3.5-6.05m, maximum depth 600mm, featuring #9 shank assembly.
• AP102 Deep Ripper Ultra heavy-duty deep ripper and delver with exclusive HD rigid shank, working depths up to 750mm, 15,000kg breakout force, designed to transform soil types by breaking through bleach and sodic layers.
• Flexi-Roller Mk2 Versatile cultipacker with independent roller rings for contour following, providing maximum ground contact for seedbed finishing. Available in Mk2 (1.65-5.5m) and Mk2 HD (4.5-7.5m) versions.
• Rubber Tyre Roller Cost-effective soil roller with solid rubber tyres that gently firm soil behind seed drills, creating ideal seed-to-soil contact. Available in widths 1.85-4.55m.

Quantifiable outcome

• Fuel and time cost reduction of up to 18% with leading/trailing shank configurations (AP91, AP92)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Davimac GroupflagshipStrategic or Co-development Partner · 1 January 2013Davimac Group acquired Agrowplow in 2013, relocating operations to a new state-of-the-art manufacturing facility in Molong NSW. Agrowplow operates as a brand under Davimac Group (ABN 56 144 945 915). The acquisition integrated Agrowplow's reputation for innovative design with Davimac's robust, reliable product line. Davimac Manufacturing provides advanced manufacturing capabilities including 3D CAD/CAM technology.
• University of South Australia - Agricultural Machinery Research and Design Centre (AMRDC)coreStrategic or Co-development PartnerResearch partnership supporting innovation and development of new seeding and tillage technologies. Agrowplow supplies parts and machinery on consignment to the research centre for industry-leading technology development.
• Grains Research and Development Corporation (GRDC)coreStrategic or Co-development PartnerGRDC has validated Agrowplow's #9 Shank as having one of the lowest draft requirements on the market. March 2025 research report on tyne design and deep ripping efficiency supports Agrowplow's competitive claims. GRDC is the grains industry research and development body.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horsch Maschinen GmbH: German family-owned manufacturer of no-till seed drills (e.g., Express, Pronto, Sprinter) and deep tillage implements (Tiger, Cruiser). Direct competitor to Agrowplow in the air-seeder and deep ripper category, with comparable product breadth and farmer-targeting distribution.
• Väderstad AB: Swedish manufacturer of cultivators, seed drills (Rapid, Spirit, Seed Hawk), and tillage equipment. Direct competitor in zero-till and minimum-till seeding with global distribution, comparable to Agrowplow's Agrowdrill and deep ripper ranges.
• Bourgault Industries Ltd. Canadian broadacre tillage and air seeder manufacturer (3320/3420 PHD, 8910 cultivator). Closely comparable to Agrowplow's AP series broadacre rippers and AD730 heavy-duty seed drills for large-acre farming operations.
• Morris Industries Ltd. Canadian manufacturer of air seeders (Concept 2000, 9-Series), heavy harrows, and deep tillage. Direct peer in the broadacre air-seeding and contour-following deep tillage categories where Agrowplow's Flexi-Roller and AP91/AP92 also compete.
• Claydon Yield-O-Meter Limited: UK manufacturer of the Claydon Drill direct seeding system focused on no-till and min-till establishment. Directly comparable to Agrowplow's Agrowdrill direct drill positioning and soil-conservation value proposition.
• Amazone GmbH & Co. KG: German manufacturer of soil tillage (Cenius, Catros), seed drills (D9, Cirrus), and cultivation equipment. Comparable to Agrowplow in the soil-conscious tillage and pneumatic seeder categories across European and export markets.
• Kuhn Group: French global manufacturer of tillage implements, seed drills (Espro, Moduliner), and crop establishment equipment. Direct peer to Agrowplow in mounted and trailed seed drill and deep tillage categories.
• Bednar FMT s.r.o. Czech manufacturer of tillage (Terraland deep ripper, Swifterdisc), seedbed preparation, and seeding equipment. Directly comparable product categories to Agrowplow's AP deep rippers and Agrowdrill seed drills, with strong export presence.

Broad incumbents

• John Deere (Australia): Australian arm of the global OEM offering tractors, seeders (N500/N600), and tillage. Overlaps with Agrowplow's customer base of broadacre Australian farmers but offers a much broader portfolio rather than specialized direct-drill and deep-ripper focus.
• Case IH (CNH): Global agricultural OEM offering True-Tandem disc harrows, Ecolo-Tiger deep rippers, and Precision Air seed carts. Broad incumbent with overlapping tillage and seeding categories where Agrowplow's AP series and Agrowdrill compete.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AgrowplowAu
• Facebookfacebook.com/agrowplowau
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• Xx.com/agrowplow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrowplow