Acerta
Acerta SAS is a Bogotá-based Colombian industrial equipment distributor founded in 1982, importing and servicing plasma cutting, CNC, environmental monitoring, and renewable energy hardware from 26+ international principals for Colombian enterprise customers.
- Company typePrivate
- Founded1982
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Acerta does
Acerta SAS is a Bogotá-based Colombian industrial equipment distributor founded in 1982 that imports, sells, and services capital equipment and instrumentation from more than 26 international principals across five vertical segments: Metalmecánica e Industrial (plasma cutting systems, CNC machinery, welding automation, shot blasting, magnetic lifting), Ambiental (meteorological sensors, air-quality and hydrology monitoring), Infraestructura (geotechnical and structural monitoring), Energía Renovable (solar and wind measurement), and Servicio Técnico (aftermarket technical support and spare parts). The company is an authorized or exclusive distributor for Hypertherm, FICEP, Lambrecht meteo, Campbell Scientific, LS Industries, Koike, Hougen, Durma, Teledyne, and Kemper, among others, and operates a transactional e-commerce storefront with 787+ SKUs alongside a field-sales motion driven by phone and WhatsApp consultation.
The business model is a hybrid of high-value project-driven equipment sales (Hypertherm Powermax/XPR plasma systems, FICEP CNC lines, ceilometers, ADCPs) and recurring consumables and spare-parts revenue. Pricing is quote-based for capital equipment and unit-priced for consumables ranging roughly $69,600–$250,125 COP. Go-to-market is sales-led, with multi-channel digital presence (website, WhatsApp Business, Instagram, Facebook, brand landing pages) and direct enterprise sales targeting Colombian industrial customers across manufacturing, oil and gas, mining, infrastructure, naval, defense, agriculture, and government.
Acerta is privately held with no disclosed external investment, no parent company, no subsidiaries, and an estimated 11–50 employees. The company has operated continuously for over four decades from its Bogotá headquarters with national coverage across Colombia's major cities. Customer relationships are anchored by multi-year supplier partnerships referenced in client testimonials, and the installed base of distributed equipment generates a recurring aftermarket service stream.
Acerta firmographics
Firmographics- Name
- Acerta
- Legal name
- Acerta SAS
- Website
- https://acerta.com.co
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acerta SAS is a Bogotá-based Colombian industrial equipment distributor founded in 1982, importing and servicing plasma cutting, CNC, environmental monitoring, and renewable energy hardware from 26+ international principals for Colombian enterprise customers.
- Ownership category
- akta.pro rank
Acerta industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), All Other Electrical Equipment and Component Manufacturing (33599)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where Acerta is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Acerta business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of industrial equipment including plasma cutting systems, welding equipment, environmental monitoring sensors, CNC machinery, and related consumables. The company operates an e-commerce shop with 787+ products available for direct purchase.
- Technical Services: Technical support and service for industrial equipment including installation, maintenance, and troubleshooting of supplied systems.
- Engineering Solutions: Integral engineering solutions for industrial applications including automation and monitoring for large infrastructure projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumables and spare parts |
| One time/ perpetual license | Pay-as-you-go | Industrial equipment and systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Acerta product offering
Product offeringCore offering
Acerta SAS is a Colombian industrial technology distributor that imports, sells, and provides technical service for specialized industrial equipment. The company distributes plasma cutting systems, CNC machinery, environmental and meteorological sensors, shot blasting systems, welding equipment, and magnetic lifting/separation systems on behalf of more than 26 international brands, serving Colombian industrial customers across metalworking, environmental monitoring, infrastructure, and renewable energy sectors.
Product overview
Acerta SAS is a Colombian industrial technology distributor offering a broad portfolio of products across five main categories: Metalmecánica e Industrial (plasma cutting systems, welding equipment, CNC machinery), Ambiental (meteorological sensors, environmental monitoring), Infraestructura (geotechnical monitoring), Energía Renovable (renewable energy solutions), and Servicio Técnico (technical support). The portfolio centers on internationally branded products including Hypertherm plasma systems (POWERMAX series, XPR series, MAXPRO200), FICEP CNC processing centers (P278, GEMINI, KRONOS, EXCALIBUR/VICTORY), Lambrecht meteorological sensors, LS Industries shot blasting equipment, Campbell Scientific environmental monitoring instruments, and various consumables and accessories. The company operates as a distributor/integrator rather than a product developer, selling and supporting third-party industrial equipment with technical services to Colombian industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Hypertherm POWERMAX Plasma Cutting Systems Distributed line of professional air plasma cutting systems (POWERMAX 30AIR through 105SYNC) by Hypertherm, including manual, mechanized, robotic, and grooving variants for cutting carbon steel, stainless steel, and aluminum. Targets industrial metal fabrication and manufacturing operations.
- Hypertherm X-Definition Plasma Systems (XPR Series) Distributed line of mechanized X-Definition plasma cutting systems (XPR170, XPR300, XPR460) and heavy-duty MAXPRO200 plasma system, designed for thin to thick carbon steel, stainless steel, and aluminum with high cutting speed and consistency. Targets heavy industrial, mechanized, and automated cutting operations.
- FICEP CNC Plate and Profile Machining Systems Distributed line of FICEP CNC machinery including plate drilling/punching systems (P278), gantry cutting/drilling/milling systems (GEMINI, KRONOS), and column moving profile drilling machines (EXCALIBUR, VICTORY) for structural steel, forging, and heavy plate processing industries.
- Lambrecht Meteorological and Environmental Sensors Distributed line of Lambrecht meteorological sensors including PROFESSIONAL/ECONOMY/INDUSTRY wind sensors, 16130/16131/16106 pyranometers, TIPPING BUCKET 15189 rain sensor, RAIN E PESO weighing precipitation sensor, humidity/temperature sensors (8096, 8091, RK330-01), pressure sensors (8121, 8128), EOLOS marine sensor, and ULTRASONICO U-SONIC combined wind sensor. For meteorology, hydrology, renewable energy, and industrial applications.
- Campbell Scientific Environmental Monitoring Systems Distributed line of Campbell Scientific instruments including SkyVUEPRO lidar ceilometer for cloud height/vertical visibility, TBSHT05/TBSHTP05 SDI-12 humidity/temperature/pressure sensor, and 255-704-B evaporation recorder for agriculture, water management, and climatology applications.
- Teledyne Acoustic Doppler Current Profilers Distributed line of Teledyne RD Instruments acoustic Doppler current profilers (Workhorse II Sentinel and Monitor) for real-time coastal, port, and bay current monitoring with 4-beam design for data reliability.
- LS Industries Shot Blasting Systems Distributed line of LS Industries shot blasting systems including drum and barrel blasters for steel drum/container restoration, slat blasters for sheet metal cleaning, and rotating perforated blast baskets for small/delicate parts with integrated media recovery and dust collection. Targets surface preparation, descaling, and wear resistance applications in heavy industry.
- Industrial-Grade SCADA Meteorological Station (UTILITY100) Distributed industrial-grade SCADA meteorological station supporting DNP3 and Modbus protocols with configurable sensor and communication options for utility market and critical infrastructure operators.
- Technical Service and Equipment Support After-sales technical service offering including installation, maintenance, troubleshooting, and spare parts supply for the distributed industrial equipment portfolio. Targets Colombian industrial customers needing reliable uptime and authorized local service for premium international equipment.
Quantifiable outcome
- 787+ products available from single source
- +1 more outcomes
Companies that use Acerta
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Acerta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Acerta partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HyperthermcoreAuthorized distributor of Hypertherm plasma cutting systems including Powermax series (30AIR, 45SYNC, 65SYNC, 85SYNC, 105SYNC), XPR series (XPR170, XPR300, XPR460), and MAXPRO200 plasma cutting systems for industrial metal cutting applications.
- FICEPcoreExclusive distributor of FICEP CNC machinery including profile drilling systems (Excalibur, Victory), plate processing (Gemini, Kronos, P278) for structural steel and forging industries.
- Lambrecht meteocoreDistributor of Lambrecht meteorological sensors including wind sensors (PROFESSIONAL, ECONOMY, INDUSTRY), pyranometers (16130, 16131, 16106), rain sensors (TIPPING BUCKET 15189, RAIN E), and weather stations for maritime, industrial and meteorological applications.
- Campbell ScientificcoreDistributor of Campbell Scientific equipment including ceilometers (SkyVUEPRO), acoustic Doppler current profilers (Workhorse II Monitor, Workhorse II Sentinel), weather stations, and environmental monitoring data loggers.
- LS IndustriesminorDistributor of LS Industries shot blasting equipment including drum and barrel blasters, liston blasters, and accessory baskets for surface preparation in heavy industry.
- KoikeminorDistributor of Koike cutting and welding systems for industrial applications.
- HougenminorDistributor of Hougen magnetic drilling equipment and annular cutters for metalworking.
- DurmaminorDistributor of Durma CNC bending, shearing, and punching machines for sheet metal fabrication.
- TeledyneminorDistributor of Teledyne marine and environmental monitoring equipment including current profilers and sensors.
- KemperminorDistributor of Kemper welding smoke extraction and air purification systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Acerta competitors and assessment
Company assessmentDirect peers
- Würth: Global multi-category industrial distribution group with technical advisory services across metalworking, fasteners, and industrial consumables — the closest analog to Acerta's multi-vertical distribution + service model.
Broad incumbents
- Motion Industries: Industrial distribution and supply company owned by Genuine Parts Company; broad product range serving manufacturing, mining, and heavy industry customers comparable to Acerta's verticals.
- MSC Industrial: Major US industrial supplies and metalworking distributor with comparable product categories (cutting tools, machinery, MRO) and overlapping enterprise customer base.
- Grainger: World's largest industrial supply distributor with broad MRO and metalworking product range; comparable in product breadth and B2B industrial customer focus, though far larger and US-centric.
- Lincoln Electric: Welding and cutting equipment manufacturer with global distribution; comparable product overlap with Acerta's welding, cutting, and plasma offerings.
- Fastenal: Industrial supplies distributor combining broad product catalog with on-site vending and technical services; comparable distribution-plus-services business model.
- Atlas Copco: Global industrial equipment manufacturer with direct Colombian presence and customer-direct sales force; serves overlapping industrial customers in metalworking, mining, and infrastructure.
Others
- Hypertherm: Plasma cutting systems manufacturer and Acerta's primary brand principal; relevant as a key supplier relationship and as a competitive reference point for the plasma category Acerta sells.
Regional players
- Dimater: Argentine industrial supplies and equipment distributor serving similar metalworking, industrial, and infrastructure customers across South America — analogous multi-brand distribution model in a neighboring geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Acerta social profiles
Digital presenceAcerta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acerta leadership team
Management profileNumber of profiles
Acerta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acerta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acerta
What does Acerta do?
Acerta SAS is a Colombian industrial technology distributor that imports, sells, and provides technical service for specialized industrial equipment. The company distributes plasma cutting systems, CNC machinery, environmental and meteorological sensors, shot blasting systems, welding equipment, and magnetic lifting/separation systems on behalf of more than 26 international brands, serving Colombian industrial customers across metalworking, environmental monitoring, infrastructure, and renewable energy sectors.
Is Acerta a public or private company?
Acerta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acerta founded?
Acerta was founded in 1982. It employs 11 to 50 people.
Where is Acerta based?
Acerta is headquartered in Bogotá, Colombia, in the Latin America region.
How does Acerta make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are technical Services and engineering Solutions.
Who are Acerta's main competitors?
Würth is listed as a direct peer. Broad incumbents are Motion Industries, MSC Industrial, Grainger, Lincoln Electric, Fastenal and Atlas Copco. Hypertherm is listed as an others. Dimater is listed as a regional player.
Does Acerta have an API?
No public API is recorded for Acerta.
What industry is Acerta in?
Acerta's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers). Its NAICS code is 334513 and its SIC code is 5084.