Asian Journal
Asian Journal is a privately held, Los Angeles–based multi-platform Filipino-American community newspaper founded in 1991, serving FilAm readers across the US and Philippines via a WordPress digital site, Issuu print edition, five sub-brand magazines, and directory, classifieds, real estate, and event verticals funded primarily by advertising.
- Company typePrivate
- Founded1991
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Asian Journal does
Asian Journal is a multi-platform ethnic media company founded in 1991 and headquartered in Los Angeles, California, serving the Filipino-American (FilAm) community across the United States and the Philippines. Its core product is the Asian Journal News newspaper, distributed both in print (via Issuu) and digitally through a WordPress-based website (asianjournal.com) with regional editions covering California, New York/New Jersey, Nevada, Hawaii, Washington DC Metro, Midwest, Northwest, and Southern States, plus Dateline Philippines and international sections spanning Asia, Canada, Europe, Middle East, Australia, and Latin America.
The company operates a portfolio of sub-brand publications including Balikbayan Magazine, MDWK Magazine, Red Carpet Magazine, Something Filipino Magazine, and Life Eastyle Magazine, alongside ancillary revenue verticals: an Asian Journal Business Directory, Community Classifieds, and an Asian Journal Real Estate service. It also runs community events such as the International Business Expo under the Asian Journal Media Group umbrella. The underlying technology stack is a standard WordPress CMS with Issuu integration for digital print distribution; there is no mobile app, API, or proprietary technology disclosed.
Asian Journal Publications, Inc. is privately held, publisher-controlled (Roger Oriel as Publisher, Jesus Noel Godinez as Marketing Development Director), with 11–50 employees. Its revenue model is advertising-driven — display advertising on the website and digital publication, partnerships with travel/real estate/F&B/community brands, plus monetization through directory listings, classifieds, real estate referrals, and event sponsorships. Pricing is not publicly disclosed and most content is free to access. The company was recognized at the 2026 LA Press Club Honors (Daniel Pearl Award) and signed the LOVEPH partnership initiative in June 2026.
Asian Journal firmographics
Firmographics- Name
- Asian Journal
- Legal name
- Asian Journal Publications, Inc.
- Website
- https://asianjournal.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asian Journal is a privately held, Los Angeles–based multi-platform Filipino-American community newspaper founded in 1991, serving FilAm readers across the US and Philippines via a WordPress digital site, Issuu print edition, five sub-brand magazines, and directory, classifieds, real estate, and event verticals funded primarily by advertising.
- Ownership category
- akta.pro rank
Asian Journal industry classification
Industry- Product category
- Ethnic Community Newspaper and Digital Media
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131), Other Publishers (51319)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
- akta.pro secondary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Asian Journal is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asian Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Advertising: Revenue generated through display advertising on the website and digital publication, with partnerships with various brands including travel, real estate, food and beverage, and community organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Asian Journal product offering
Product offeringCore offering
Asian Journal is a Filipino-American community newspaper and multi-platform media organization providing news, entertainment, business, immigration, and lifestyle content across U.S. regions and the Philippines. It distributes content through a WordPress-based digital platform (asianjournal.com), a digital print edition via Issuu, multiple associated magazine publications, an online business directory, and community classifieds.
Product overview
Asian Journal is a multi-platform media company operating as a Filipino-American community newspaper since 1991. The core product is the Asian Journal News newspaper, complemented by multiple magazine publications (Balikbayan Magazine, MDWK Magazine, Red Carpet Magazine, Something Filipino Magazine, and Life Eastyle Magazine). The company also offers digital platforms including print editions via Issuu, a Business Directory, Community Classifieds, and Real Estate services. Content coverage spans news, business, immigration, entertainment, technology, travel, and lifestyle categories across U.S. regional editions and Philippines coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Balikbayan Magazine: A magazine publication associated with Asian Journal targeting Filipino-American readers.
Products and services
- Asian Journal News The primary Filipino-American community newspaper serving readers since 1991, covering news, entertainment, business, immigration, travel, and lifestyle content for the Filipino-American community across multiple U.S. regions (California, New York, New Jersey, Nevada, Hawaii, Washington DC, Midwest, Northwest, Southern States, Texas) and the Philippines.
- Balikbayan Magazine Magazine publication under the Asian Journal Media Group targeting Filipino diaspora readers with cultural and lifestyle content, operated under the same publisher leadership as Asian Journal News.
- MDWK Magazine Magazine publication under Asian Journal Media Group covering various topics for the Filipino-American community.
- Red Carpet Magazine Entertainment-focused magazine publication under Asian Journal Media Group covering showbiz and entertainment content.
- Something Filipino Magazine Magazine publication celebrating Filipino culture and community as part of the Asian Journal Media Group portfolio.
- Life Eastyle Magazine Lifestyle magazine publication under Asian Journal Media Group targeting Filipino-American readers.
- Print Edition Online (Issuu) Digital version of the Asian Journal print newspaper distributed through the Issuu platform, providing online access to the printed edition.
- Asian Journal Business Directory Online business directory listing service for the Filipino-American business community, hosted as a standalone platform under the Asian Journal brand.
- Community Classifieds Classified advertising section for community members, offering a standalone online classifieds marketplace under the Asian Journal domain.
Companies that use Asian Journal
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Asian Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asian Journal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- LOVEPHminorAsian Journal Publications participated in the ceremonial signing of LOVEPH, a partnership initiative. Roger Oriel, publisher of Asian Journal Publications, Inc. and Balikbayan Magazine, was represented by marketing development director Jesus Noel Godinez at the event.
- Balikbayan MagazinecoreRelated publication under the Asian Journal Publications umbrella, serving the Filipino-American community with lifestyle and feature content
- Asian Journal Media GroupcoreParent media organization overseeing Asian Journal News, featuring executive team, editorial and creative team, careers, and contact information
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Asian Journal competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Asian Journal social profiles
Digital presenceAsian Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asian Journal leadership team
Management profileNumber of profiles
Profiles2 records
Asian Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asian Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asian Journal
What does Asian Journal do?
Asian Journal is a Filipino-American community newspaper and multi-platform media organization providing news, entertainment, business, immigration, and lifestyle content across U.S. regions and the Philippines. It distributes content through a WordPress-based digital platform (asianjournal.com), a digital print edition via Issuu, multiple associated magazine publications, an online business directory, and community classifieds.
Is Asian Journal a public or private company?
Asian Journal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asian Journal founded?
Asian Journal was founded in 1991. It employs 11 to 50 people.
Where is Asian Journal based?
Asian Journal is headquartered in Los Angeles, United States, in the North America region.
How does Asian Journal make money?
One revenue line is on record: advertising.
Does Asian Journal have an API?
No public API is recorded for Asian Journal.
What industry is Asian Journal in?
Asian Journal's product category is Ethnic Community Newspaper and Digital Media. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.