BSG Canada

What BSG Canada does

RahrBSG Canada (formerly BSG Canada) is a Guelph, Ontario-based B2B distributor of bulk brewing ingredients and supplies for Canadian craft breweries and beverage manufacturers. Founded in 2004 and operating as the Canadian arm of the RahrBSG parent network, the company aggregates a multi-brand portfolio of globally sourced malts (Crisp, Mouterij Dingemans, Gambrinus, Malting Company of Ireland, Rahr Malting Co., Simpsons, Weyermann), a regionally diversified hop assortment (American, Australian, Czech, English, German, New Zealand, Slovenian via HVG and NZ Hops Ltd), advanced hop products (Cryo Hops®, Hop Extract, TNS Hop Oil), yeast, brewing aids, adjuncts, fermentables, packaging (Cancraft cans), R&D equipment, and small brewery parts. Recent launches (2025–2026) include Canadian-produced base and specialty malts (Rahr To Thee! Pils™, Ultra Dingemans Pils™, Gambrinus Chit Malt), a lager-focused liquid yeast (SafLager™ SH-45), and a brewing enzyme (Brewers TasteZyme™ G), indicating ongoing product-surface broadening.

The business model is B2B bulk ingredient distribution with two complementary go-to-market motions: an e-commerce storefront with pay-as-you-go product purchases, and account-based bulk ordering under quote-based pricing for commercial customers. A "Become a Customer" enrollment flow supports new-account onboarding. Marketing is multi-channel (e-commerce, LinkedIn, Instagram, Facebook, blog) and education-led, anchored by the RahrBSG Lead Brewer Course developed in partnership with the University of Nottingham. The company leverages a strategic partnership with Yakima Chief Hops ("Strong Partners, Family Roots") to integrate hop growing/processing with distribution.

Customer segments are horizontal and use-case-based, with craft breweries (IPAs, lagers, innovative styles) as the primary segment and beverage manufacturers (hard seltzer, flavored beverages) as a secondary segment. The company serves only Canada (North America). Headcount is 11–50. No app, public API, or proprietary software platform exists — RahrBSG Canada is best characterized as a multi-brand distribution platform rather than a unified technology stack.

Name

BSG Canada

Legal name

RahrBSG Canada

Website

https://bsgcanada.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

RahrBSG Canada (formerly BSG Canada) is a Guelph, Ontario-based B2B distributor of bulk brewing ingredients — malt, hops, yeast, adjuncts, brewing aids, and packaging — sourced from multiple global suppliers and sold to Canadian craft breweries and beverage manufacturers through e-commerce and direct account relationships.

Ownership category

akta.pro rank

Product category

Craft Brewing Ingredient Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Bulk brewing supplies
• Craft brewery ingredients
• Malt distribution
• Hop products supply
• Brewing equipment

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Brewing Ingredients Sales: Revenue generated from selling bulk beer and beverage brewing supplies including malt, hops, yeast, adjuncts, brewing aids, and related products to craft breweries and beverage manufacturers. Sales occur through e-commerce storefront and direct account relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RahrBSG Canada (formerly BSG Canada) distributes bulk brewing ingredients and supplies to craft breweries and beverage manufacturers across Canada. Its portfolio aggregates malts from multiple international maltsters (Crisp, Mouterij Dingemans, Gambrinus, Rahr, Simpsons, Weyermann), regional hops and advanced hop products (Cryo Hops®, hop extract, TNS hop oil), yeast, adjuncts, brewing aids, flavors, hard seltzer ingredients, R&D equipment, small brewery parts, and canning solutions (Cancraft). Sales occur through a direct e-commerce storefront and account-based bulk ordering.

Product overview

RahrBSG Canada is a Canadian craft brewing supply distributor offering a comprehensive portfolio of brewing ingredients and supplies. The company distributes products from multiple international malt suppliers (Crisp Malt, Mouterij Dingemans, Gambrinus Malting®, Malting Company of Ireland, Rahr Malting Co.®, Simpsons Malt, Weyermann®), hop products by region (American, Australian, Czech, English, German, New Zealand, Slovenian), advanced hop products (Cryo Hops®, Hop Extract, TNS Hop Oil), yeast, brewing aids, adjuncts, and fermentables. The company also provides complementary products including canning solutions (Cancraft), R&D equipment, small brewery parts, hard seltzer ingredients, and flavours & additions. It operates as a multi-brand distribution platform aggregating ingredients from various global manufacturers for Canadian craft brewers, rather than as a single unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Malt (multi-supplier portfolio) Base and specialty malts for craft brewing, aggregating products from multiple international maltsters including Crisp Malt, Mouterij Dingemans, Gambrinus Malting®, Malting Company of Ireland, Rahr Malting Co.®, Simpsons Malt, and Weyermann®. Sold to Canadian craft breweries in bulk.
• Hops (regional and supplier portfolio)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Yakima Chief HopscoreStrategic or Co-development PartnerRahrBSG and Yakima Chief Hops have formed a strategic partnership to best serve brewers and growers. This partnership combines RahrBSG's ingredient distribution expertise with Yakima Chief Hops' hop growing and processing capabilities, creating a comprehensive supply solution for craft brewers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Crosby Hop Farm: US-based hop grower and direct-to-brewery supplier of experimental and classic hop varieties. Comparable on the hop side of the ingredient catalog and targets the same craft brewer customer base, but as a grower-distributor rather than a multi-category ingredient aggregator.
• Indie Hops: US-based hop supplier focused exclusively on the craft brewing segment, with proprietary hop varieties and breeding programs. Comparable as a craft-focused supplier in the hop category with similar specialty/craft positioning, but narrower product scope than BSG Canada's full-ingredient catalog.
• Yakima Chief Hops: US hop grower cooperative that supplies premium hop varieties and advanced hop products (including Cryo Hops®) globally. Strategic partner to RahrBSG but also a competitive supplier that sells direct to brewers, making it a partial-comparison peer in the hop distribution space.

Direct peers

• BSG Homebrew: Sister division of RahrBSG serving the homebrew market through online retail. Operates the same multi-brand ingredient aggregation model but targets home brewers rather than commercial craft accounts, providing meaningful indirect read-across on consumer brewing trends for BSG Canada's commercial business.
• RahrBSG USA: The US counterpart within the same RahrBSG parent network, operating an identical model of multi-brand malt, hop, yeast, and brewing aid distribution to craft brewers. Directly comparable in product breadth, customer segments, and B2B e-commerce-plus-account-based GTM, with BSG Canada effectively the Canadian arm of this combined operations.
• Country Malt Group: North American distributor of brewing grains, malt extracts, hops, and ingredients serving craft breweries and home brewers. Closely comparable B2B wholesale-and-e-commerce model targeting the same craft brewing customer base with a multi-supplier malt and ingredient catalog.

Broad incumbents

• Hopsteiner: Global hop breeder, grower, and processor supplying hop pellets, extracts, and advanced hop products to commercial brewers worldwide. Comparable on the advanced hop products side (e.g., hop oils, hop extracts) and overlaps with BSG Canada's Cryo Hops and hop extract offerings.
• Briess Malt & Ingredients Co. Large North American malt manufacturer that sells malt extracts, grains, and brewing ingredients directly to breweries and home brewers. Comparable as a major malt supplier in the same value chain but operates as a malt producer with broader adjacencies rather than a multi-brand distribution platform.

Regional players

• Great Western Malting Co. North American malting company (Cargill-owned) producing base and specialty malts for craft and commercial brewers across the US and Canada. Comparable on the malt side of the portfolio with overlapping Canadian brewer customers, but as a producer rather than a distributor.
• Canada Malting Co. Canadian malting company producing base and specialty malts for domestic brewers. Comparable on the malt side of the portfolio and overlaps with BSG Canada's Rahr To Thee! Pils launch, but operates primarily as a manufacturer serving large brewers rather than a craft-focused ingredient distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RahrBSG
• LinkedInlinkedin.com/company/brewerssupplygroupinc.
• Instagraminstagram.com/rahrbsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSG Canada