Developer docs
API playgroundTry for free, no card

Search company profiles

Simplaq

Full company profile

uuid002lbyv

Namestring
Simplaq
Websiteurl
simplaq.com
Company typeenum
Private
Founded yearint
2021
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMiddletown, United States
HQ citystring
Middletown
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
mall management software, retail analytics platform, customer engagement software, smart building solutions, property digitalization
Industry2 codes
1Marketing Automation Platforms & Services
CodeBPAFAFACPrimaryYes
2POI, Local Listings & Business Directory Platforms
CodeBPAMANADPrimaryNo
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Retail Real Estate Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Platform and Software Subscriptions
TypeSubscription Recurring
Description

Simplaq generates revenue primarily through software subscriptions for their digital platform, providing shopping malls and business centers access to their suite of solutions including loyalty programs, analytics, navigation, and facility management tools. The modular nature of their offerings allows customers to select specific solutions while the centralized platform provides integration.

simplaq.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Simplaq provides a digital platform suite for shopping malls and business centers, comprising a centralized online management dashboard, interactive tenant and visitor portals, a mobile loyalty program application, and a business intelligence analytics module. The platform is complemented by solution modules for facility management, digital signage, indoor navigation, customer analytics, smart parking, event management, and omnichannel marketing, all delivered to property operators as integrated software subscriptions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Simplaq offers a platform-based digital solution suite for shopping malls and business centers, consisting of four core products: Online Platform (centralized management dashboard), Interactive Website (tenant and visitor portals), Loyalty Program App (mobile customer engagement), and Business Intelligence (analytics and reporting). These are complemented by eight solution modules covering Facility Management, Loyalty Program, Digital Signage, Floorplan Navigation, Customer Analytics, Smart Parking, Event Management, and Marketing Module. The architecture follows a platform-plus-modules model where the Online Platform serves as the central hub, with specialized modules extending capabilities for specific operational needs.

Product and service11 records
1Online Platform
CategoryCore Platform
Description

Centralized management dashboard providing unified control over digital solutions for shopping malls and business centers, serving as the central hub for all of Simplaq's modules.

2Interactive Website
CategoryCore Product
Description

Digital portals for tenants and visitors enabling engagement and access to mall services and information.

3Loyalty Program App
CategoryCore Product
Description

Mobile application for customer engagement, enabling loyalty programs, rewards, and promotions for shopping mall visitors.

4Business Intelligence
CategoryCore Product
Description

Analytics and reporting platform providing data-driven insights for shopping mall and business center operations.

5Facility Management
CategorySolution Module
Description

Streamlines property operations for shopping malls and business centers.

6Digital Signage
CategorySolution Module
Description

Dynamic content displays for advertising and information dissemination across mall environments.

7Floorplan Navigation
CategorySolution Module
Description

Indoor wayfinding system helping visitors navigate shopping malls with real-time directions to stores and amenities.

8Customer Analytics
CategorySolution Module
Description

Data-driven insights for understanding customer behavior, foot traffic, and engagement metrics across mall properties.

9Smart Parking
CategorySolution Module
Description

Intelligent parking solutions for shopping malls with real-time space availability, guidance, and payment integration.

10Event Management
CategorySolution Module
Description

Tools for organizing and managing mall events.

11Marketing Module
CategorySolution Module
Description

Omnichannel marketing campaigns for shopping malls.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Simplaq

Retail Real Estate Softwaresimplaq.com

Simplaq firmographics

Firmographics
Name
Simplaq
Website
https://simplaq.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Simplaq industry classification

Industry
Product category
Retail Real Estate Software
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Marketing Automation Platforms & Services (BPAFAFAC)
akta.pro secondary industry
POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

  • Mall management software
  • Retail analytics platform
  • Customer engagement software
  • Smart building solutions
  • Property digitalization

Where Simplaq is headquartered

Location

Headquarters

HQ city
Middletown
HQ country
United States
HQ region
North America

Markets served

Simplaq business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Platform and Software Subscriptions: Simplaq generates revenue primarily through software subscriptions for their digital platform, providing shopping malls and business centers access to their suite of solutions including loyalty programs, analytics, navigation, and facility management tools. The modular nature of their offerings allows customers to select specific solutions while the centralized platform provides integration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Simplaq product offering

Product offering

Core offering

Simplaq provides a digital platform suite for shopping malls and business centers, comprising a centralized online management dashboard, interactive tenant and visitor portals, a mobile loyalty program application, and a business intelligence analytics module. The platform is complemented by solution modules for facility management, digital signage, indoor navigation, customer analytics, smart parking, event management, and omnichannel marketing, all delivered to property operators as integrated software subscriptions.

Product overview

Simplaq offers a platform-based digital solution suite for shopping malls and business centers, consisting of four core products: Online Platform (centralized management dashboard), Interactive Website (tenant and visitor portals), Loyalty Program App (mobile customer engagement), and Business Intelligence (analytics and reporting). These are complemented by eight solution modules covering Facility Management, Loyalty Program, Digital Signage, Floorplan Navigation, Customer Analytics, Smart Parking, Event Management, and Marketing Module. The architecture follows a platform-plus-modules model where the Online Platform serves as the central hub, with specialized modules extending capabilities for specific operational needs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Online Platform Centralized management dashboard providing unified control over digital solutions for shopping malls and business centers, serving as the central hub for all of Simplaq's modules.
  • Interactive Website Digital portals for tenants and visitors enabling engagement and access to mall services and information.
  • Loyalty Program App Mobile application for customer engagement, enabling loyalty programs, rewards, and promotions for shopping mall visitors.
  • Business Intelligence Analytics and reporting platform providing data-driven insights for shopping mall and business center operations.
  • Facility Management Streamlines property operations for shopping malls and business centers.
  • Digital Signage Dynamic content displays for advertising and information dissemination across mall environments.
  • Floorplan Navigation Indoor wayfinding system helping visitors navigate shopping malls with real-time directions to stores and amenities.
  • Customer Analytics Data-driven insights for understanding customer behavior, foot traffic, and engagement metrics across mall properties.
  • Smart Parking Intelligent parking solutions for shopping malls with real-time space availability, guidance, and payment integration.
  • Event Management Tools for organizing and managing mall events.
  • Marketing Module Omnichannel marketing campaigns for shopping malls.

Companies that use Simplaq

Customer profile

Segments2 records

Ideal customer profiles2 records

Simplaq technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

Simplaq partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Simplaq competitors and assessment

Company assessment

Market position

Competitive moat3 records

Customer concentration

Simplaq social profiles

Digital presence

Simplaq financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Simplaq leadership team

Management profile

Number of profiles

Profiles1 record

Simplaq funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Simplaq M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplaq

What does Simplaq do?

Simplaq provides a digital platform suite for shopping malls and business centers, comprising a centralized online management dashboard, interactive tenant and visitor portals, a mobile loyalty program application, and a business intelligence analytics module. The platform is complemented by solution modules for facility management, digital signage, indoor navigation, customer analytics, smart parking, event management, and omnichannel marketing, all delivered to property operators as integrated software subscriptions.

When was Simplaq founded?

Simplaq was founded in 2021. It employs 1 to 10 people.

Where is Simplaq based?

Simplaq is headquartered in Middletown, United States, in the North America region.

How does Simplaq make money?

One revenue line is on record: platform and Software Subscriptions.

Does Simplaq have an API?

No public API is recorded for Simplaq.

What industry is Simplaq in?

Simplaq's product category is Retail Real Estate Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its SIC code is 7372.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales