Milani Design & Consulting

What Milani Design & Consulting does

Milani Design & Consulting AG is a Swiss strategic product design and innovation consultancy founded in 1963 and headquartered in Thalwil near Zürich, operating as part of the LCG (larssoncreative group) network with offices in Gelsenkirchen, München, and Shanghai. The firm self-positions as a leading Swiss agency for strategic product design, UX/UI design, and ecodesign/circular economy design, claiming over 4,200 projects delivered since inception.

The firm offers six core expertise areas — Product & Industrial Design, UX/UI Design, Corporate Design, Ecodesign & Circular Design, Front-End Innovation, and Usability Engineering — applied across five primary verticals: Medical Technology & Health, Public Transport & Tourism, Investment Goods (Industrial), Consumer Goods, and Startups & Spin-offs. Underlying methodologies include user-centered design thinking, usability engineering for medical device compliance (MDR, IEC 62366-1), data-driven Life Cycle Assessments (LCAs), co-creation workshops, and design sprints, supported by proprietary tools such as the '38 Principles for Sustainable Product Design' framework. The firm also organizes a recurring Circular Leaders Roundtable for executive decision-makers.

Milani operates a professional services revenue model, billing clients on actual hours worked within pre-specified project budgets with a ±15% cost variance, typically across multi-year engagements spanning initial concept through market readiness. Customer acquisition is sales-led and direct to enterprise, with no public pricing. The client roster is heavily diversified, featuring approximately 60+ named enterprises including Roche, Novartis, Medela, Sonova, Carl Zeiss, Hamilton Medical, Dräger, SBB/Alstom, Stadler, VBZ, V-ZUG, Hilti, Schindler, Nestlé, IWC, Siemens, Swiss Post, and Migros.

Name

Milani Design & Consulting

Legal name

milani design & consulting AG

Website

https://milani.ch

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Milani Design & Consulting AG is a Swiss strategic product design and innovation consultancy founded in 1963, serving enterprises across medical technology, transportation, industrial goods, consumer products, and startups with UX/UI design, ecodesign, and usability engineering services.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420), Management Consulting Services (54161)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Industrial & Process Engineering Consulting (BPAHAIAF), Product Design & Mechanical Engineering Consulting (BPAHAIAJ), Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

Keywords

• Industrial design services
• UX/UI design
• Ecodesign consulting
• Circular economy design
• Product innovation consulting

Headquarters

HQ city

Thalwil

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Consulting Services: Project-based professional services billing on actual hours worked within pre-specified development budgets. Remuneration based on time and materials with budget variance of ±15%. Milani accompanies clients from initial idea to market readiness.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Milani Design & Consulting AG is a Swiss strategic product design and innovation consultancy that delivers user-centered design, industrial design, UX/UI design, corporate design, ecodesign/circular design, front-end innovation, and usability engineering services to enterprise clients, SMEs, and startups. The firm helps companies connect complex technical, user-related, and economic requirements into informed product decisions, covering the full development cycle from initial idea to market-ready products, with particular expertise in regulated industries such as medical technology and transportation.

Product overview

Milani Design & Consulting is a strategic product design and innovation consultancy offering a portfolio of interconnected design and innovation services organized around six core expertise areas and five industry verticals. The six core services are: Product Design & Industrial Design, UX/UI Design, Corporate Design (including Corporate Fashion and Interior Design), Ecodesign & Circular Design, Front-End Innovation, and Usability Engineering (MDR-compliant for medical devices). These are complemented by five industry verticals covering Medical Technology & Health, Transportation & Tourism, Investment Goods, Consumer Goods, and Startups & Spin-offs. Supporting these are methodological tools including the '38 Prinzipien für nachhaltiges Produktdesign' (a downloadable framework poster) and 'Ökobilanzen' (Life Cycle Assessment services), plus the Circular Leaders Roundtable community event. The company operates from four locations (Zürich, Gelsenkirchen, München, Shanghai) and has delivered over 4,200 projects since 1963.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design & Industrial Design
• UX/UI Design
• Corporate Design
• Ecodesign & Circular Design
• Front-End Innovation
• Usability Engineering
• Life Cycle Assessments (Ökobilanzen)
• Medical Design Services
• Transportation Design Services

Quantifiable outcome

• 4,200+ successful projects completed since 1963
• +2 more outcomes

Named customers82 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Reffnet (BAFU-Förderprogramm)coreOthersMilani is a Reffnet partner, supporting companies in applying for and implementing BAFU (Swiss Federal Office for the Environment) funding for ecodesign and circular economy projects. Eligible funding includes life cycle assessments, concrete ecodesign projects, or exploration of circular business models.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MilaniDesignundConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milani Design & Consulting