BodyFit
BodyFit is an Australian independent fitness chain operating eight clubs across Sydney and Shellharbour, NSW, serving 9,000+ members with all-inclusive memberships, LesMills group fitness, recovery amenities, and a digital wellness platform.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BodyFit does
BodyFit is an Australian independent fitness chain founded in 2013 and headquartered in Sydney, operating eight owned-and-operated clubs across the Sydney metropolitan area and Shellharbour, NSW, with a workforce of 51-100 employees. The company serves a consumer base of more than 9,000 members under a multi-tier subscription model (Flexi at A$29.95/week, 3-month at A$26.95/week, and 12-month at A$22.95/week), anchored by its all-inclusive 'Got It In One' membership that grants reciprocal access across the network. Ancillary revenue is generated from personal training (A$79 intro pack and follow-on sessions), retail, and access through the Fitness Passport corporate-wellness channel.
The product stack combines licensed LesMills group fitness classes, proprietary 'signature' BodyFit classes, recovery amenities (sauna and ice bath), on-site crèche, and a digital layer comprising the Bodyfit Health and Fitness App and the 'Feel Good' wellness platform with 75+ on-demand channels. A 24/7 Reformer Pilates offering, launched at the Glebe location in 2025 via a partnership with Your Reformer / ClassPro, extends both operating hours and the premium-modality mix. The technology stack is conventional operator SaaS (booking, access control, content delivery) with no disclosed AI/ML capability.
Commercially, BodyFit pursues a direct-to-consumer acquisition model supplemented by corporate and inclusion-segment channels (Fitness Passport, Inclusive-AF, Access Ability Australia). The business is privately held (Bodyfit Holdings Pty Limited, ACN 627 467 109) with no external investor base, indicating self-funded organic expansion. Multi-site rollout from a single Blacktown origin to eight clubs, combined with ongoing product extensions, positions the company as a mid-sized regional fitness operator rather than a national chain.
BodyFit firmographics
Firmographics- Name
- BodyFit
- Legal name
- Bodyfit Holdings Pty Limited
- Website
- https://bodyfit.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BodyFit is an Australian independent fitness chain operating eight clubs across Sydney and Shellharbour, NSW, serving 9,000+ members with all-inclusive memberships, LesMills group fitness, recovery amenities, and a digital wellness platform.
- Ownership category
- akta.pro rank
BodyFit industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where BodyFit is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
BodyFit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Weekly billed gym memberships providing unlimited access to facilities, group classes, recovery zones, and all Bodyfit locations. Tiers include Flexi (no lock-in), 3-month, and 12-month terms with decreasing weekly rates for longer commitments.
- Personal Training Sessions: One-on-one training sessions with certified personal trainers. PT Intro Pack available for $79 (two sessions). Pricing varies by trainer experience level.
- Fitness Passport Partnership: Partnership revenue arrangement where Fitness Passport members can access Bodyfit facilities as part of their wellness program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Flexi membership with no lock-in period, billed weekly |
| Subscription | Weekly | 3-month commitment with discounted weekly rate |
| Subscription | Weekly | 12-month commitment with lowest weekly rate |
| Unit Pricing | Pay-as-you-go | PT Intro Pack for new personal training clients |
| Subscription | Weekly | Student discount on all membership options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BodyFit product offering
Product offeringCore offering
BodyFit operates eight company-owned fitness clubs across Sydney and Shellharbour offering an all-inclusive 'Got It In One' weekly membership that grants unlimited access to gym floors, group fitness classes, recovery amenities (saunas and ice bath), and on-site crèche services. The company complements its in-club experience with personal training, a mobile app for class booking and digital streaming, and licensed LesMills group fitness programming.
Product overview
Bodyfit is a chain of eight Australian fitness clubs operating across Sydney (Auburn, Blacktown, Emerton, Glebe, Marrickville, Miranda, Redfern) and Shellharbour. The core offering is the 'Got It In One' all-inclusive membership covering gym floor access, group fitness classes, saunas, and creche at a single weekly price. The product portfolio centres on the Bodyfit Health and Fitness App as the digital hub for class booking, mobile access, and Feel Good on-demand streaming (75+ channels). Add-on services include 24/7 Reformer Pilates at Glebe (powered by Your Reformer ClassPro), personal training with certified trainers, and recovery amenities (saunas at all clubs; ice bath at Glebe). The ecosystem integrates the Bodyfit App, the Feel Good virtual wellness platform, and a partnership with Fitness Passport for cross-network access.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodyfit Got It In One Membership All-inclusive gym membership providing unlimited access to gym floors, group classes, recovery zones (saunas), creche facilities, and all eight Bodyfit club locations across Sydney and Shellharbour for a single weekly fee with no hidden costs.
- Group Fitness Classes Scheduled fitness classes including Strength (LesMills BODYPUMP, Signature Series STRONG, ABT), HIIT (LesMills BODYCOMBAT, Circuit, CEREMONY STUDIO), Mind and Body (Yoga, LesMills BODYBALANCE, LesMills SHAPES), and Pilates. Available across all eight club locations.
- Personal Training One-on-one training sessions with certified personal trainers at each Bodyfit location. Trainers create customized workout plans tailored to individual fitness goals, provide guidance on nutrition, and offer accountability. PT Intro Pack available for new members.
- Recovery Amenities Recovery facilities included in membership: traditional sauna at all eight Bodyfit clubs, and ice bath available at Bodyfit Glebe. Designed to aid muscle recovery, reduce inflammation, and complement workout sessions.
- Crèche Services On-site childminding at Bodyfit clubs (Auburn, Shellharbour, Miranda, Emerton, and selected locations). Available for children from six weeks to twelve years, with qualified staff and activities. Bookings made through the Bodyfit App.
- Bodyfit Health and Fitness App Mobile application enabling members to book classes, manage memberships, access clubs via phone, stream Feel Good on-demand workouts, receive club news and notifications, and unlock exclusive offers. Available on iOS and Android with real-time crowd tracking (Busy Metre) and Crowd DJ track requests.
- 24/7 Reformer Pilates Boutique Reformer Pilates studio at Bodyfit Glebe with 24/7 access via screen-guided sessions using Your Reformer ClassPro technology. Commercial-grade Reformer beds with expert-led flows, bundled into gym membership at reduced cost versus standalone studios.
Quantifiable outcome
- Members burn up to 540 calories in a single BODYPUMP class
- +2 more outcomes
Companies that use BodyFit
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
BodyFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BodyFit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Inclusive-AFcoreDisability inclusivity partner providing ongoing professional development and support to Bodyfit staff in their mission to meet the needs of the whole community. Partnership focuses on creating accessible fitness experiences for members with disabilities.
- Access Ability AustraliacorePartnership for conducting accessibility audits across all Bodyfit gym locations. Bodyfit is committed to improving overall accessibility and transparency with the broader community to deliver on their belief that fitness is for everybody.
- Fitness PassportcoreFitness Passport members receive access to Bodyfit gym facilities as part of their wellness program membership. This partnership expands Bodyfit's reach into corporate wellness and employee benefits markets.
- LesMillscoreLicensed provider of LesMills group fitness programs including BODYPUMP, BODYCOMBAT, BODYBALANCE, and SHAPES. Provides instructor training, music licensing, and branded class formats across all Bodyfit locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
BodyFit competitors and assessment
Company assessmentDirect peers
- Anytime Fitness Australia: Australia's largest 24/7 gym chain with hundreds of franchise locations nationwide. Directly comparable to BodyFit as a multi-club membership-based fitness operator serving consumers in the same Sydney metro and regional NSW markets, with a similar value-tier positioning.
- Jetts Fitness: Low-cost 24/7 Australian gym chain with hundreds of locations and no-lock-in memberships. Competes with BodyFit head-to-head in the Sydney suburbs on price and convenience, particularly appealing to the same value-conscious consumer segment BodyFit targets.
- Plus Fitness: Australian franchise gym chain targeting value-conscious consumers with 24/7 access and group classes. Direct peer to BodyFit in the Sydney/NSW market, competing on similar price points with multi-location memberships and family-friendly positioning.
Broad incumbents
- Fitness First Australia: Large premium full-service Australian fitness club chain with broad amenity offerings including group classes, saunas, and pools. Comparable as a multi-club membership operator with overlapping Sydney locations, but with broader amenity scope and corporate positioning versus BodyFit's community-led brand.
- Goodlife Health Clubs: Established Australian multi-club fitness chain offering group fitness, personal training, and recovery amenities. Comparable to BodyFit in offering all-inclusive memberships across multiple locations, but operating at larger scale and with a broader national footprint.
- F45 Training: Globally scaled Australian-origin functional training franchise with widespread Australian presence. Comparable to BodyFit on group-class programming and HIIT-style workouts (BodyFit offers LesMills BODYCOMBAT and HIIT formats), but operating through franchisees rather than company-owned clubs.
- Snap Fitness Australia: Global 24/7 franchise fitness chain with broad Australian presence. Comparable to BodyFit as a multi-club membership operator offering 24/7 access at select sites, but operating through franchise model with broader geographic spread.
Emerging players
- KX Pilates: Fast-growing Australian boutique Reformer Pilates chain that expanded 24/7 screen-guided Reformer models similar to BodyFit Glebe's recent launch. Comparable on the Reformer product and the screen-guided 24/7 delivery format that BodyFit licensed from Your Reformer ClassPro.
- City Cave: Australian wellness studio chain combining float tanks, infrared saunas, and ice baths. Comparable to BodyFit's recovery amenity positioning (sauna at every club, ice bath at Glebe), competing for the same consumer interest in recovery-led wellness routines.
Regional players
- Fernwood Fitness: Australian women-focused multi-club fitness chain offering group classes, personal training, and recovery amenities. Comparable as a membership-based Australian club operator with similar amenity mix, though differentiated by a women-only positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BodyFit social profiles
Digital presenceBodyFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BodyFit leadership team
Management profileNumber of profiles
Profiles3 records
BodyFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BodyFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BodyFit
What does BodyFit do?
BodyFit operates eight company-owned fitness clubs across Sydney and Shellharbour offering an all-inclusive 'Got It In One' weekly membership that grants unlimited access to gym floors, group fitness classes, recovery amenities (saunas and ice bath), and on-site crèche services. The company complements its in-club experience with personal training, a mobile app for class booking and digital streaming, and licensed LesMills group fitness programming.
Is BodyFit a public or private company?
BodyFit is a private company. It is classified as family owned and is currently operating.
When was BodyFit founded?
BodyFit was founded in 2013. It employs 51 to 100 people.
Where is BodyFit based?
BodyFit is headquartered in Sydney, Australia, in the Oceania region.
How does BodyFit make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Sessions and fitness Passport Partnership.
Who are BodyFit's main competitors?
Direct peers on record are Anytime Fitness Australia, Jetts Fitness and Plus Fitness. Broad incumbents are Fitness First Australia, Goodlife Health Clubs, F45 Training and Snap Fitness Australia. Emerging players are KX Pilates and City Cave. Fernwood Fitness is listed as a regional player.
Does BodyFit have an API?
No public API is recorded for BodyFit.
What industry is BodyFit in?
BodyFit's product category is Fitness Centers. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.