Embrastec

What Embrastec does

Embrastec is a privately held Brazilian manufacturer specializing exclusively in DPS (Dispositivo de Proteção contra Surtos — Surge Protection Devices), founded in 1993 by Sr. Norival Rosa and headquartered in Ribeirão Prêto, São Paulo. The company operates one of Brazil's largest high-voltage laboratories and produces a portfolio of more than 700 DPS models spanning Classes I, II, and III, with variants for energy distribution, residential and commercial electronics, photovoltaic systems, telecom and automation, LED public lighting, low-voltage utility networks, and electric vehicle charging stations through the ECOMOBI sub-brand. Manufacturing is supported by 100% in-house product testing and certifications including ISO 9001, the ABRACOPEL Gold Seal, and compliance with ABNT NBR 5410, NBR 5419, NBR 16690, and NBR IEC 61643-31/32.

The business model is hardware sales of proprietary DPS devices through a B2B sales-led GTM motion, with no public pricing and quote-based transactions. Distribution operates across four channels: direct sales via WhatsApp consultation with free sizing assistance, a "Become a Reseller" program for electrical material stores, a "Become a Distributor" program for mid-market wholesalers, and an e-commerce-WhatsApp hybrid for SMB and individual buyers. Customer segments are horizontal — residential, commercial, industrial, solar/PV, telecom, public lighting, EV infrastructure, and utilities — with primary buyers being electrical material stores, panel manufacturers, distributors, and photovoltaic system installers across Brazil. The company is exclusively domestic, with no disclosed international revenue, no external institutional investors, and family-led ownership continuity through Marcos Rosa. Demand generation is driven by content marketing (Embrastec Cast podcast, Choque Informativo technical videos, blog, e-books) and high-touch participation in industry events including CPIIC, FENACOM, Performa Tec, Performa Solar, and ExpoElétrica.

Name

Embrastec

Legal name

Embrastec

Website

https://embrastec.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Embrastec is a privately held Brazilian manufacturer, founded in 1993 and headquartered in Ribeirão Prêto, that exclusively designs and produces DPS (Surge Protection Devices) across 700+ models for residential, commercial, industrial, solar, telecom, and EV infrastructure applications, selling via distributors, resellers, panel manufacturers, and direct WhatsApp-led B2B channels across Brazil.

Ownership category

akta.pro rank

Product category

Surge Protection Devices

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYHDAHAHAE

TVS/ESD & Surge Protection Devices

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Discrete Semiconductors (Power & Signal)

SECONDARYHDAHANAI

Varistors & Surge Protection (MOV/TVS-like passive protectors/GDT)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Passive Electronic Components (Resistors/Capacitors/Inductors)

SECONDARYIMAGAEAB

Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electrical Distribution & Wiring Devices (Panels, Breakers, Cables, Connectors)

SECONDARYHDAFALAL

EMI/Shielding, Grounding & Surge Protection for Cabling Systems

Hardware, Technology & Telecom/Networking Equipment & Components/Cabling, Patch Panels & Connectivity (Copper/Fiber)

Keywords

• Surge protection devices
• Electrical surge protection
• Photovoltaic protection systems
• Lightning protection equipment
• Signal line protection

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. DPS Hardware Sales: Sale of surge protection devices (DPS) across multiple product lines including Class I, II, and III devices for various applications. Products are sold through distributors, resellers, electrical material stores, panel manufacturers, and directly to installers and end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Embrastec manufactures surge protection devices (DPS - Dispositivo de Proteção contra Surtos) including line filters, string boxes, and a comprehensive portfolio of over 700 product models. Products protect electrical and electronic equipment against voltage spikes, lightning strikes, and power surges across residential, commercial, industrial, photovoltaic, telecom, and public lighting applications. The company operates one of Brazil's largest high voltage laboratories for testing and product development.

Product overview

Embrastec is Brazil's only exclusive manufacturer of DPS (Dispositivo de Proteção contra Surtos - Surge Protection Devices), producing a comprehensive portfolio of over 700 product models. The product portfolio centers on the core DPS product line available in Classes I, II, and III, with specialized variants including DPS Compact Black for space-constrained panels, DPS Plug-in and DPS Ecobox for electrical network protection, DPS New E-LED for LED public lighting, the Linha Solar for photovoltaic systems, ECOMOBI for electric vehicle charging stations, and DPS de Sinal (including Linha Flex and DPS Rack) for signal and data line protection across telecommunications, automation, and security applications.

Differentiator

Problem solved

Functional benefit

Brands

• ECOMOBI: Complete line of protection for electric vehicle charging stations

Products and services

• DPS (Surge Protection Device) Primary product line of surge protection devices that protect electrical and electronic equipment against voltage spikes, lightning strikes, and power surges. Available in Classes I, II, and III for residential, commercial, industrial, and utility applications.
• DPS Compact Black Compact surge protection devices with optimized dimensions and advanced aesthetics, designed for space-constrained applications in automation and distribution panels. Features DPS Class II protection.
• Linha Solar (Solar Line) Complete protection line for photovoltaic systems including DC and AC entrance protection, designed to protect inverters and solar panels from atmospheric discharges and power surges. Complies with ABNT NBR 16690:2019 and IEC 61643-31/32:2022.
• ECOMOBI Complete protection line for electric vehicle charging stations, safeguarding charging infrastructure against electrical surges and overvoltage events.
• DPS de Sinal (Signal DPS) Surge protection devices for signal and data lines including protection for data networks, automation systems (Profibus, Fieldbus, Modbus), 4-20mA signals, RS232 and RS485 protocols, and CFTV/surveillance cameras.
• DPS Plug-in Surge protection device designed for electrical installation protection, installed after circuit breakers in main distribution panels with TS 35 rail mounting. Available in monopolar, bipolar, tripolar, and tetrapolar versions.
• DPS Ecobox Monopolar Class I and II surge protection device with non-flammable plastic structure, designed for electrical network protection.
• DPS Ecobox Multipolar Durable, flame-retardant multipolar surge protection device for comprehensive electrical system coverage.
• DPS New E-LED Surge protection device specifically designed for LED public lighting systems to protect against electrical surges.
• DPS Rack Rack-mounted surge protection device for data network protection in server and telecommunications infrastructure.
• Linha Flex Flexible signal line protection products for data and communication line surge protection.

Quantifiable outcome

• 100% product testing ensures reliability
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NEFAG EngenhariacoreStrategic or Co-development PartnerNEFAG Engenharia, led by Antônio Nerasti, is featured on Embrastec Cast podcast sharing technical expertise on surge protection, electrical project design, and business excellence. Represents a strategic knowledge-sharing partnership in the electrical engineering sector.
• Solstício EnergiacoreStrategic or Co-development PartnerSolstício Energia, a pioneer and technical reference in Brazilian photovoltaic sector, collaborated on Embrastec Cast podcast to discuss critical protection gaps in solar plants including communication line protection, grounding, and SPDA design. Partnered on content addressing surge protection best practices for the solar industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights12 records

Emerging players

• OBO Bettermann: German manufacturer of surge protection, lightning protection, and cable management systems with established distribution in Brazil. Closely comparable to Embrastec in SPD product depth and in targeting panel builders, installers, and infrastructure projects.
• Mersen: Global specialist in electrical protection including surge protection devices for solar PV and industrial applications. Comparable to Embrastec's Solar Line and industrial DPS, competing in PV inverter protection and power conversion projects in Brazil.
• Phoenix Contact: German specialist in surge protection, signal conditioning, and industrial connectivity with growing presence in Brazil. Strongly comparable to Embrastec's Signal DPS line (RS485, Profibus, Ethernet protection) targeting automation and telecom customers.
• DEHN: German specialist in lightning and surge protection with local Brazilian operations, focused on Class I/II/III SPDs for residential, commercial, and industrial applications. Direct technical competitor to Embrastec, particularly for utilities and SPDA-compliant projects.

Direct peers

• Clamper: Brazilian specialist manufacturer of surge protection devices (DPS) and protectors for residential, commercial, and industrial applications. Closest direct domestic competitor to Embrastec, competing across the same ABNT-certified product categories and Brazilian distribution channels.

Broad incumbents

• ABB: Global electrification and automation giant with surge protection offerings in Brazil through its Installation Products division. Overlaps with Embrastec in industrial, utility, and PV applications as part of a much broader electrical portfolio.
• Siemens: Global industrial and electrical infrastructure company with surge protection products in the Brazilian market, primarily targeting industrial automation, energy, and large commercial applications alongside a broad low-voltage portfolio.
• Legrand: Major global electrical and digital building infrastructure company with established Brazilian operations (including the former Pial). Offers surge protection as part of wiring device and panel solutions, competing with Embrastec in residential, commercial, and public lighting segments.
• Schneider Electric: Global electrical equipment leader with a strong Brazil presence, offering surge protection devices as part of a broad low-voltage product portfolio. Competes with Embrastec in panel builders, utilities, and large commercial projects but is not exclusively focused on DPS.
• Eaton: US-based power management company with surge protection devices sold in Brazil, serving industrial, utility, and data center customers. Competes with Embrastec in higher-end Class I/II protection but offers a much wider product set.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@embrastec/featured
• Facebookfacebook.com/embrastec
• LinkedInlinkedin.com/company/ind%C3%BAstria-embrastec/mycompany/?viewAsMember=true
• Instagraminstagram.com/embrastec
• Xx.com/Embrastec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrastec