Applex Asianajotoimisto

What Applex Asianajotoimisto does

Applex Asianajotoimisto Oy is a Finnish business law firm founded in 2010 and headquartered in Tampere, with a second office in Helsinki. The firm employs approximately 17 professionals, including partners, attorneys, associates, and office staff, and serves corporate clients ranging from startups to publicly listed companies, both domestic Finnish firms and internationally oriented exporters. Applex is the only Finnish member of the Ally Law international network of 70+ law firms and 2,000+ lawyers, which underpins its cross-border service capability.

The firm's core offerings span three pillars: (1) Business Law Services covering 11 specialized practice areas including contracts, M&A, employment law, corporate law, international trade, real estate and construction, ICT and IP, data protection and GDPR, public procurement, insolvency, and EU Data Act compliance; (2) Dispute Resolution Services including litigation, arbitration, white-collar crime defense, and representation in specialized courts (Market Court, Administrative Courts, Labour Court); and (3) a subscription-based Continuous Legal Support package (Jatkuva Lakituki) that functions as an outsourced legal department with a dedicated responsible lawyer, pre-agreed expert capacity, unlimited phone consultation, and a model contract portfolio. The firm also provides legal training and seminars.

Applex operates a dual revenue model: time-based billing following a published guideline hourly price list (with 15-minute minimums) for transactional and dispute work, paired with the annual retainer-style Continuous Legal Support subscription for ongoing client relationships. The firm uses standard legal practice software, HubSpot CRM, and document management tools rather than proprietary technology. Notable clients include Wirepas, LeadDesk, Adara Pakkaus, Kela (the Finnish Social Insurance Institution), Milectria, Millog, Granlund, Taratest, and Treon. Leadership transitioned in 2025, with founder Janne Haapakari becoming Chairman of the Board and Anni Alamettälä appointed as CEO and Managing Partner.

Name

Applex Asianajotoimisto

Legal name

Applex Asianajotoimisto Oy

Website

https://applex.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Applex Asianajotoimisto is a Finnish business law firm founded in 2010, headquartered in Tampere with a Helsinki office, serving corporate clients from startups to publicly listed companies across business law, M&A, employment, dispute resolution, and a subscription-based continuous legal support practice.

Ownership category

akta.pro rank

Product category

Business Law Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Immigration Law (BPAHAAAL)

Keywords

• Business law services
• Mergers and acquisitions
• Employment law advisory
• Commercial dispute resolution
• Continuous legal support

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Legal Services (Time-Based Billing): The firm invoices based on time spent (time-based billing) with a minimum charge of 15 minutes per action. Hourly rates are published as a guideline price list. Fees may be increased for particularly urgent, difficult, or significant matters. The firm also charges separately for direct expenses such as government fees, travel costs, and per diems. Monthly invoicing is standard.
2. Continuous Legal Support Package (Subscription): A retainer-style service package providing companies with an outsourced legal department. Includes a dedicated responsible lawyer, access to all practice area specialists, a pre-agreed amount of expert work capacity per year, unlimited phone consultation, and a model contract portfolio. Capacity is tailored to client needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Applex Asianajotoimisto is a Finnish business law firm that provides legal advisory and representation services to corporate clients across commercial contracts, mergers and acquisitions, employment law, corporate law, ICT and intellectual property, data protection (GDPR/EU Data Act), public procurement, restructuring and insolvency, and dispute resolution. The firm also offers a subscription-based Continuous Legal Support (Jatkuva Lakituki) package that functions as an outsourced legal department, with a dedicated responsible lawyer, pre-agreed expert capacity, unlimited phone consultation, and a model contract portfolio.

Product overview

Applex Asianajotoimisto is a Finnish business law firm offering comprehensive legal services to companies. The firm operates under three main service pillars: Business Law Services (covering 11 specialized practice areas including M&A, employment, data protection, and EU Data Act), Dispute Resolution Services (litigation, arbitration, and specialized court proceedings), and a subscription-based Continuous Legal Support Package (Jatkuva Lakituki) that functions as an outsourced legal department. The firm also provides legal training services. The service model is a unified legal practice rather than a platform architecture, with the Continuous Legal Support Package being the closest to a structured product offering, providing retainer-style ongoing legal support versus one-off case-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Law Services (Liikejuridiikka)
• Dispute Resolution Services (Riitojen ratkaisu)
• Continuous Legal Support Package (Jatkuva Lakituki)
• Legal Training Services (Koulutukset)

Quantifiable outcome

• Over 150 M&A transactions advised across a broad range of industry and service sectors
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ally LawcoreStrategic or Co-development PartnerApplex is the only Finnish member of the Ally Law international network, which comprises over 70 law firms and 2,000+ lawyers worldwide. Through this network, Applex provides clients with access to specialized legal expertise in all major export countries for Finnish industry. The relationship is mutual — member firms refer clients to each other for cross-border matters.
• Keskinäinen Vakuutusyhtiö FenniacoreOthersFennia is the firm's professional liability insurance provider. The maximum liability coverage under the policy is EUR 500,000 per claim. This is a standard insurance relationship required for legal practice in Finland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DLA Piper (Finland): Global law firm with broad corporate, M&A, and dispute resolution practices plus a Finnish presence. Comparable as an international business law firm serving enterprise clients with cross-border needs.
• Bird & Bird (Finland): International law firm with technology and corporate practices plus a Nordic presence. Thematically comparable to Applex's ICT/IP and data protection practice areas, including GDPR advisory work led by partner Ville Vainio.
• Eversheds Sutherland (Finland): Global full-service law firm with a Finnish presence (formerly Turkki Kokko Heliö, where Janne Haapakari worked). Comparable as a broad business law firm with international network capabilities, though operating at much larger scale than Applex.

Direct peers

• Hannes Snellman Attorneys Ltd: Top-tier Finnish business law firm with extensive M&A, corporate, and dispute resolution offerings. Direct competitor for high-value enterprise mandates in Finland.
• Krogerus Attorneys Ltd: Premier Finnish business law firm with strong M&A, corporate, and dispute resolution practices. Comparable as a domestic full-service business law firm; Janne Haapakari and Leo Lagerstam both previously worked at Krogerus before joining Applex.
• Roschier, Attorneys Ltd: Major Finnish/Nordic law firm with deep practices in M&A, corporate law, and finance. Directly comparable to Applex in business law services; current CEO Anni Alamettälä previously worked at Roschier before joining Applex.
• Fondia Oyj: Listed Finnish legal services company offering outsourced legal department services and subscription-based legal support. Closest direct competitor to Applex's Jatkuva Lakituki retainer model; Janne Haapakari and Juha Nikkilä both previously worked at Fondia.
• Castrén & Snellman: One of the largest Finnish law firms offering comprehensive business law services including M&A, employment, and dispute resolution. Competes directly with Applex for mid-market and enterprise corporate clients; Aleksi Aakula previously worked at Castrén & Snellman before joining Applex.
• Borenius Attorneys Ltd: Leading Finnish business law firm with full-service practice in M&A, corporate, employment, and dispute resolution. Directly comparable to Applex as a domestic business law firm serving similar corporate clients, with multiple alumni now at Applex (e.g., Ville Vainio, Leo Lagerstam).

Regional players

• Wikborg Rein: Major Norwegian law firm with Nordic-wide business law practices and offices in Norway, London, Singapore, and Shanghai. Comparable to Applex as a Nordic business law firm serving cross-border mandates, though not currently operating in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/applexattorneys
• Facebookfacebook.com/ApplexAttorneys
• LinkedInlinkedin.com/company/applex-attorneys-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applex Asianajotoimisto