What Geeplus does

Geeplus Holdings is a privately held UK-headquartered designer and manufacturer of precision electromechanical actuators, operating from a manufacturing and engineering hub in Beckenham, with regional sales and support offices in South Carolina (USA) and Yokohama (Japan), and a worldwide partner/representative network. The company produces a broad portfolio spanning linear solenoids (push-pull, tubular, super stroke, open frame, proportional, latching), rotary solenoids (3-ball and bistable), voice coil motors, hybrid stepper motors, brushless DC motors, control electronics (Pick and Hold modules), electromagnets, haptic/vibrating actuators, leadscrew actuators, pinch valves, and geared roller pumps. Differentiated technologies include the world's smallest bistable rotary solenoid (BRS1020 at 2 cm long, 1 cm diameter), air bearing voice coil motors delivering sub-micron resolution and >100 million cycle life, Super Stroke solenoids that double useful stroke with flat force characteristics, and HMER holding magnet electrical release devices.

Geeplus generates revenue through direct B2B sales of standard catalog actuators and custom-engineered actuation solutions, with pricing conducted via Request for Quote rather than public list pricing. The company serves medical equipment (ventilators, dialysis, syringe pumps, imaging, drug dispensing), optical equipment, aerospace, space applications, and industrial automation customers. It claims world leadership in voice coil motors used in medical ventilator machines and holds aerospace Part 21 qualification for door control solenoids adopted by a leading commercial air frame manufacturer. Manufacturing is anchored at the Beckenham facility, which was doubled in size post-COVID to support ventilator demand, with continuous investment in 3D printing, coil winding, injection moulding, and high-precision measurement systems. The company is ISO 9001:2015 certified (TÜV SÜD audited), IPC A-620 certified for soldering, and operates its UK facility on 100% renewable electricity with solar panel installation.

Name

Geeplus

Legal name

Geeplus Holdings

Website

https://geeplus.biz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Geeplus is a privately held UK manufacturer of precision electromechanical actuators, including solenoids, voice coil motors, stepper and brushless DC motors, and control electronics, serving medical equipment, aerospace, optical, space, and industrial automation customers globally.

Ownership category

akta.pro rank

Product category

Electromechanical Actuators

NAICS

Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Motors & Generators (3621), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Linear Motion & Actuation (Linear Motors, Electric Cylinders, Actuators) (IMAGACAG)

akta.pro secondary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

Keywords

• Electromechanical actuators
• Voice coil motors
• Linear solenoids
• Rotary solenoids
• Precision motion control

Headquarters

HQ city

Beckenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Standard Actuator Products: Sale of standard electromechanical actuators including solenoids, voice coil motors, stepper motors, brushless DC motors, electromagnets, vibrating actuators, leadscrew actuators, and pinch valves
2. Custom Solutions: Design and development of custom actuation solutions tailored to specific customer applications
3. Control Electronics: Sale of control circuit products including Pick and Hold (PHu) modules for solenoid control

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Geeplus designs, manufactures, and supplies standard and custom electromechanical actuators, including linear and rotary solenoids, voice coil motors, hybrid stepper motors, brushless DC motors, control circuits (Pick and Hold modules), electromagnets, vibrating/haptic actuators, leadscrew actuators, and pinch valves. The company also provides custom actuation solution design and in-house 3D printing, coil winding, and injection molding manufacturing services for medical, optical, aerospace, space, and industrial automation customers worldwide.

Product overview

Geeplus is a worldwide leader in standard and custom electromechanical actuators. The product portfolio includes linear solenoids (push-pull, tubular, super stroke, open frame, proportional, and latching types), rotary solenoids (3 ball and bistable), voice coil motors, hybrid stepper motors, brushless DC motors, control circuits (pick and hold modules), electromagnets, vibrating/haptic actuators, leadscrew actuators, pinch valves, and test equipment. Geeplus also offers custom solutions and 3D printing services for specialized applications. Key differentiators include industry-leading voice coil motors used in medical ventilators, compact bistable rotary solenoids, and comprehensive engineering support for actuator selection and application.

Differentiator

Problem solved

Functional benefit

Products and services

• Linear Solenoids Linear electromagnetic actuators that convert electrical energy into linear mechanical motion, including push-pull, tubular, super stroke, open frame, proportional, and latching types. Used in medical, optical, aerospace, and industrial automation equipment.
• Push-Pull Solenoids Linear solenoids that provide very high force at low stroke, with mechanical means to attach the load to either the pull end or the push end; suitable for aviation door control systems (Part 21 qualified) and other high-force applications.
• Tubular Solenoids Cylindrical solenoid design providing a compact, cylindrical form factor with reliable linear actuation for space-constrained applications.
• Super Stroke Solenoids Tubular solenoid that develops useful force over exceptionally long stroke with high efficiency and flat force characteristic, enabling approximate position control over large linear stroke. Used in gas/fluid control and tension control.
• Open Frame Solenoids Solenoids with exposed frame design in pull configuration with clevis connection to plunger, suitable for high-volume production with customization options.
• Proportional Solenoids Analogue devices capable of incremental positioning where force is constant over displacement and proportional to excitation current, enabling proportional position control.
• Latching Solenoids Solenoids equipped with a permanent magnet that exhibit magnetic attraction between plunger and pole piece with no electrical power applied, requiring only a momentary excitation pulse to change position.
• 3 Ball Rotary Solenoids Combines high force linear solenoid design with rotary ball races that transform short linear displacement into larger rotary movement.
• Bistable Rotary Solenoids Rotary solenoids that change state with a momentary pulse and remain in the changed state without power, with zero power consumption to hold in either end position. Range includes the BRS1020 (world's smallest at 2cm) and BRS4036G (10ms response, 10M+ cycle life).
• Voice Coil Motors Highly precise and controllable moving coil actuators for short stroke, bidirectional linear actuation in medical and optical equipment. Geeplus is the world's leading supplier of voice coil motors for medical ventilators. Air bearing variants deliver 1 micrometer resolution.
• Hybrid Stepper Motors Precision motors combining characteristics of variable reluctance and permanent magnet stepper motors for accurate positioning applications. Includes DSM28 lead screw stepping motor achieving 0.5 micron pitch and PM20 with 10mm precise movement.
• Brushless DC Motors Brushless DC motors without brushes providing higher speed and reliability as direct replacements for 42mm NEMA size 17 stepper devices.
• Control Circuits (Pick and Hold Modules) Microprocessor controlled modules (PHu24, PHu50, PHu150, PHu-ANA, and 24A bipolar variants) that regulate current applied to solenoids or motors, applying high initial current (PICK) then reducing to a lower holding level (HOLD) for reduced power consumption and heat dissipation.
• Electromagnets Electromagnetic holding devices that attach to flat steel surfaces with high force when energized, including Holding Magnets and HMER (Holding Magnet Electrical Release) variants, plus a low-profile electromagnet for space-restricted applications.
• Vibrating / Haptic Actuators Bidirectional actuators based on a laminated stator assembly with multiple poles for vibrating motion in linear conveyors, liquid mixing, or powder compacting applications. Includes VIBRO1 (linear) and VIBRO2 (circular) models.
• Leadscrew Actuators Linear actuators producing movement from rotation of rotary motors through a threaded rod and matching nut mechanism, used for hospital bed position adjustment, machine tool actuation, and valve actuation.
• Pinch Valves Valves that open and close the flow of liquid through a tube without contact between the liquid and the valve mechanism, using pinch elements to squeeze the tube closed. Available in Normally Open (NO), Normally Closed (NC), and Changeover (CO) configurations; used in dialysis blood flow control.
• Test Rig for Small Actuators Desktop test equipment designed to provide valuable information on a wide range of electromechanical products with the simple click of a button.
• Custom Solutions Custom actuation solution design and development services for specific customer requirements, leveraging in-house 3D printing, coil winding, and injection molding capabilities.
• Geared Roller Pump (PT-10) Pump using a geared roller head design that reduces speed and increases torque of the roller assembly for improved operation moving liquid through pump tubing.

Quantifiable outcome

• Voice coil motor life cycle exceeds 100 million cycles with new bearing race design
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TE Connectivity: Global manufacturer of electronic components including solenoids, relays, and motion-related components for medical, aerospace, and industrial markets. Overlaps with Geeplus's solenoid and electromagnetic product portfolio, though as part of a vastly broader component catalog.
• Johnson Electric (Ledex): Global leader in solenoids, motors, and motion subsystems through its Ledex brand, serving automotive, medical, and industrial markets. Comparable to Geeplus as a comprehensive solenoid and small motor supplier, but at significantly greater scale and geographic reach.
• Sensata Technologies: Diversified sensor and motion control specialist with strength in aerospace, medical, and industrial markets. Comparable to Geeplus through its BEI Kimco voice coil actuator business and broader motion/sensing portfolio, but at much larger scale.
• PITTMAN Motors (Ametek): Manufacturer of brushless DC motors, stepper motors, and gear motors for medical and industrial applications. Overlaps with Geeplus's brushless DC and hybrid stepper motor product lines, particularly in medical equipment and precision automation.
• Moog Inc. Global designer and manufacturer of high-precision motion control products including servo motors, voice coil actuators, and solenoid valves for aerospace, defense, and medical markets. Comparable to Geeplus as a precision electromechanical actuator supplier serving overlapping medical and aerospace end markets, but at vastly larger scale and broader portfolio.

Direct peers

• Trombetta: US-based manufacturer of solenoids, contactors, and power management components for industrial, medical, and mobility applications. Direct competitor in solenoid product categories, with overlapping customer base in medical equipment and industrial automation.
• Magnet-Schultz: European manufacturer of solenoids, electromagnets, and voice coil actuators for medical, automotive, and industrial applications. Peer competitor in solenoid and electromagnetic actuator categories, with overlapping medical device customer base.
• BEI Kimco (Sensata Technologies): Specializes in voice coil actuators and high-performance DC motors for medical, aerospace, and industrial applications. Closest direct competitor to Geeplus in voice coil motors and would compete head-to-head in medical ventilator and optical applications.
• H2W Technologies: Manufacturer of linear motion products including voice coil actuators, linear motors, and limited stroke solenoids. Direct competitor in the precision actuator niche, serving similar medical, optical, and aerospace customers.

Emerging players

• Vibranetics (Vibratory Motion Technology): Specialist in vibratory and haptic actuators for medical, industrial, and consumer applications. Partial overlap with Geeplus's VIBRO 1 and VIBRO 2 haptic actuator lines, particularly in liquid mixing and laboratory applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn0pmjMHj1ta7qKbQtq7Cjw
• Facebookfacebook.com/Geeplus.biz
• LinkedInlinkedin.com/company/22303716

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeplus