Unique Health Products
Unique Health Products is an Australian B2B wholesale distributor of natural, organic, and eco-friendly products, supplying 4,200+ SKUs from 230+ brands to health food stores, pharmacies, and supermarkets nationwide through a dedicated sales team and proprietary webshop.
- Company typePrivate
- Founded1996
- HeadquartersSunshine, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Unique Health Products does
Unique Health Products is an Australian wholesale distributor of natural, organic, plant-based, free-from, and eco-friendly products serving health food stores, pharmacies, and supermarkets across Australia. Founded in 1996 by Dale Parkes and headquartered on Queensland's Sunshine Coast, the company connects 230+ Australian and global brands (including CLIF, Bragg, Gimme, Giovanni, and ACURE) with retailers nationwide through a dedicated 170+ person sales and operations team and a proprietary webshop offering 4,200+ products with no minimum order requirements and optional credit terms.
The business model is sales-led B2B wholesale distribution: revenue is generated through transactional resale of distributed products to retail accounts, with the company explicitly not selling to the general public. Pricing takes two forms — pay-as-you-go prepay accounts (no minimum spend, free delivery) and credit accounts (30-day terms, minimum $500/month spend with trade references). Distribution is supported by both in-person field sales coverage across all states and an industry-leading online ordering platform featuring a 'My Products' reordering tool, with a 97% in-stock rate across 3,800+ SKUs cited as a key operational metric.
Underlying operations are built around a planned relocation in mid-2026 to a new 6,000 sqm purpose-built distribution facility in Aura (north of Brisbane) equipped with solar power, LED lighting, electric forklifts, and Australian-first goods-to-person automation technology. The company remains privately held and founder-led, with exclusive Australian distribution rights for several major US brands and a stated milestone of surpassing $100M AUD in sales during its 30th anniversary year.
Unique Health Products firmographics
Firmographics- Name
- Unique Health Products
- Legal name
- Unique Health Products
- Website
- https://uhp.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unique Health Products is an Australian B2B wholesale distributor of natural, organic, and eco-friendly products, supplying 4,200+ SKUs from 230+ brands to health food stores, pharmacies, and supermarkets nationwide through a dedicated sales team and proprietary webshop.
- Ownership category
- akta.pro rank
Unique Health Products industry classification
Industry- Product category
- Wholesale Distribution of Natural Health Products
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)
Keywords
Where Unique Health Products is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Unique Health Products business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale distribution: Revenue generated through wholesale distribution of natural health products to retailers. Retailers access 4,200+ products from 230+ brands with no minimum order requirements and free delivery options. Credit accounts available for qualifying businesses with 30-day payment terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Prepay account - no minimum spend, free delivery |
| Transaction based/ take rate | Monthly | Credit account - 30-day terms, minimum $500/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Unique Health Products product offering
Product offeringCore offering
Unique Health Products is an Australian wholesale distributor that supplies retailers nationwide with 4,200+ natural health products sourced from 230+ Australian and global brands. Products span natural, organic, plant-based, free-from, and eco-friendly categories including better-for-you snacks, pantry staples, sports nutrition, supplements, body and beauty, eco-living, and cleaning. Distribution is supported by dedicated field sales teams, a proprietary webshop, and a 6,000 sqm solar-powered distribution facility.
Product overview
Unique Health Products operates as a wholesale distribution platform for natural health products, connecting 230+ Australian and global brands with retailers nationwide. The company distributes a portfolio of natural, organic, plant-based, free-from, and eco-friendly products across categories including better-for-you snacks, pantry staples, sports nutrition, supplements, body and beauty, eco-living, and cleaning products. Key distributed brands include ACURE (personal care), Bragg (pantry staples and Apple Cider Vinegar), CLIF (energy bars), Dr. Organic (certified organic personal care), Nutra Naturals (bone broths and superfoods), Gimme (seaweed snacks), Antipodes (premium skincare), and Ever Eco (reusable eco-products). The company offers an online ordering platform for registered retailers and does not sell directly to the public.
Differentiator
Problem solved
Functional benefit
Products and services
- CLIF distributed brand range Australia's #1 selling plant-based energy bar brand distributed exclusively by Unique Health Products in Australia, providing active nutrition from organic ingredients without artificial sweeteners, flavours, or preservatives. Available wholesale to registered retailers.
- Bragg distributed brand range Exclusive Australian distribution of Bragg pantry staples, synonymous with Australia's #1 selling Apple Cider Vinegar and All Purpose Seasoning, including Nutritional Yeast, Coconut Liquid Aminos, and seasoning blends (Bragg founded 1912). Available wholesale to registered retailers.
- Gimme distributed brand range Exclusive Australian distribution of Gimme nutritious grab-n-go roasted seaweed snacks and pantry staples made with organic, gluten-free ingredients (USDA Certified Organic, less than 1g net carbs per serving). Available wholesale to registered retailers.
- ACURE distributed brand range Exclusive Australian distribution of ACURE naturally effective skin and hair care products free from parabens and sulfates, with eco-friendly, targeted, non-toxic formulations (Climate Neutral Certified, 100% vegan, clinically tested). Available wholesale to registered retailers.
- Dr. Organic distributed brand range Multi-award-winning certified organic and bioactive personal care brand with dermatologically tested products featuring ethically sourced ingredients, including top-selling natural deodorants and toothpaste. Available wholesale to registered retailers.
- Nutra Naturals distributed brand range B Corp Certified Australian-made brand of premium bone broths, collagen, superfoods, and kids' nutrition crafted with clean ingredients and eco-conscious practices. Available wholesale to registered retailers.
- Antipodes distributed brand range Premium certified organic and cruelty-free skincare and hair care brand harnessing science and nature with rare botanicals and innovative bioactives, with scientifically validated ingredients and sustainable packaging. Available wholesale to registered retailers.
- Ever Eco distributed brand range Eco-friendly reusable products including food and drinkware, home, and personal care items that are 100% recyclable, non-toxic, and BPA-free as single-use plastic alternatives. Available wholesale to registered retailers.
- Wholesale distribution service for natural health products The core service offered by Unique Health Products: single-source wholesale distribution of 4,200+ natural, organic, plant-based, free-from, and eco-friendly products from 230+ brands to retailers (health food stores, pharmacies, supermarkets, and specialty stores) across all Australian states and regional areas. Includes dedicated in-person sales representatives, expert product knowledge and education, in-house marketing support, industry insights, reliable nationwide delivery, and no minimum order requirements on prepay accounts.
Quantifiable outcome
- 97% in-stock rate across 3,800+ SKUs
- +3 more outcomes
Companies that use Unique Health Products
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Unique Health Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unique Health Products partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CLIFcoreExclusive Australian partner to CLIF, Australia's #1 selling plant-based energy bar brand. CLIF provides essential active nutrition, plant-based protein, and carbohydrates from organic ingredients without artificial sweeteners, flavours, or preservatives.
- BraggcoreExclusive Australian partner to Bragg, synonymous with Australia's #1 selling Apple Cider Vinegar and iconic All Purpose Seasoning. Founded in 1912, Bragg is a globally recognized plant-based range with science-backed benefits.
- GimmecoreExclusive Australian partner to Gimme, offering nutritious grab n' go roasted seaweed snacks made with organic, gluten-free ingredients. Features USDA Certified Organic products with sustainable, climate-friendly practices.
- GiovannicoreExclusive Australian partner to Giovanni, a leading natural hair care brand offering products free from harsh chemicals, featuring organic ingredients and sustainable practices.
- ACUREcoreExclusive Australian partner to ACURE, offering an extensive range of naturally effective skin and hair care products that are free from parabens and sulfates, with eco-friendly and sustainable principles.
- Australian Packaging Covenant Organisation (APCO)coreUnique is a signatory to APCO, actively committed to problem-solving and collaboration in working towards a greener solution to packaging in the natural health industry. The partnership supports Unique's sustainability initiatives.
- The IconicminorUnique's approach to packaging extends to B2C eCommerce partnership with The Iconic, demonstrating commitment to sustainable packaging in direct-to-consumer channels.
- Sandipani Muni School (Vrindavan, India)minorUnique's community proudly sponsors thirteen girls at Sandipani Muni School in Vrindavan, India to help support education, transportation, uniforms and daily nutritious meals.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Unique Health Products competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Unique Health Products social profiles
Digital presenceUnique Health Products compliance and trust
Trust signalCompliance6 records
Unique Health Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique Health Products leadership team
Management profileNumber of profiles
Profiles7 records
Unique Health Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique Health Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique Health Products
What does Unique Health Products do?
Unique Health Products is an Australian wholesale distributor that supplies retailers nationwide with 4,200+ natural health products sourced from 230+ Australian and global brands. Products span natural, organic, plant-based, free-from, and eco-friendly categories including better-for-you snacks, pantry staples, sports nutrition, supplements, body and beauty, eco-living, and cleaning. Distribution is supported by dedicated field sales teams, a proprietary webshop, and a 6,000 sqm solar-powered distribution facility.
Is Unique Health Products a public or private company?
Unique Health Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unique Health Products founded?
Unique Health Products was founded in 1996. It employs 51 to 100 people.
Where is Unique Health Products based?
Unique Health Products is headquartered in Sunshine, Australia, in the Oceania region.
How does Unique Health Products make money?
One revenue line is on record: wholesale distribution.
Does Unique Health Products have an API?
No public API is recorded for Unique Health Products.
What industry is Unique Health Products in?
Unique Health Products's product category is Wholesale Distribution of Natural Health Products. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of CRAOAEAM, Natural, Organic & Clean Beauty Distribution. Its NAICS code is 42441 and its SIC code is 5190.