Open-Box

What Open-Box does

Open-Box srl is an Italian digital communications and web development agency founded in 2008, operating across four integrated service pillars: Strategy (data-driven insight generation from audience and market analysis), Brand Activation (multi-channel engagement campaigns), Design & Experience (creative identity and design systems), and Technology (digital solutions and web development). The firm is headquartered in Terranuova Bracciolini (Arezzo) with operational offices in Milan and Rome (Italy) and London (United Kingdom), employing 51–100 people under chairman Simone Carusi and creative director Gianni Gaggiani. Service delivery is project-based professional services, sold directly through referrals, case-study demonstrations, and industry event networking rather than packaged products.

Name

Open-Box

Legal name

Open-Box srl

Website

https://www.open-box.it/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Open-Box is an Italian digital communications and web development agency, founded in 2008, that delivers strategy, brand activation, design and web technology services to enterprise and mid-market brand clients across Italy and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Arezzo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Agency Services: Open-Box generates revenue through professional services engagements including strategy consulting, brand activation campaigns, design and experience services, and technology/web development projects. Revenue is project-based and consulting-oriented, serving enterprise and mid-market brand clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Open-Box is an Italian digital communications and web development agency that delivers four integrated service pillars to brand clients: Strategy (data-driven insights and channel planning), Brand Activation (multi-channel engagement and creative campaigns), Design & Experience (brand identity, visual assets, UX design), and Technology (web development and digital solutions). The agency executes project-based engagements for enterprise and mid-market clients across consumer goods, food & beverage, retail, banking, and technology sectors.

Product overview

Open-Box is a communication and web development agency founded in 2008. The company offers four main service pillars: Strategy (data analysis and strategic insights for brands), Brand Activation (engagement campaigns and brand-consumer relationships), Design & Experience (creative experiences and brand identity), and Technology (digital solutions and web development). The company operates as a services firm rather than a product company, delivering client-specific projects across digital marketing, social media, and brand communication. The company has multiple operational offices in Italy (Terranuova Bracciolini, Milano, Roma) and London, UK.

Differentiator

Problem solved

Functional benefit

Brands

• Tactik: Data-driven vertical unit focused on TikTok, operated in partnership with Fragos Media
• 40Degrees

Products and services

• Strategy Data-driven strategic insights and channel planning service: starts from data analysis to derive actionable insights, applies strategic reasoning to identify the most suitable channels, and gives creative form to brand communications. Targeted at enterprise and mid-market brand clients seeking to navigate complex media landscapes.
• Brand Activation Multi-channel engagement campaigns designed to capture audience attention and generate brand-consumer conversations; includes social media activations, influencer marketing, TikTok campaigns, podcasts (e.g., 'Corri con Herbalife Nutrition'), and hashtag-driven campaigns (e.g., #CookBook, #GoditiLaPausa, #SELFYCONTO, #MyEuronics, #MINDTHENAP). Target buyers are brand owners and consumer product companies.
• Design & Experience Creative experience design and brand identity service: realizes creative and impactful experiences that awaken brand potential, shapes the brand and all its assets starting from visual identity and studying its various declinations to enhance and respect the brand's DNA. Includes rebranding projects (e.g., Banca IFIS). Target buyers are brand owners needing full identity systems.
• Technology Web development and digital solutions service: technology used as a driver to improve projects and adequately respond to the needs of businesses and users, simplifying processes, activities and tasks. Includes digital solutions, web development, and platforms such as the GlobaLeaks-based whistleblowing platform. Target buyers are enterprises needing digital infrastructure and integration.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• TacTikcoreStrategic or Co-development Partner · 1 January 2025TacTik is a data-driven vertical unit focused on the TikTok ecosystem, operated as a joint initiative between Openbox and Fragos Media. Openbox collaborated with TacTik on the 'Leaders On TikTok' project for TikTok, and jointly produced the TikTok in Italy audience analysis using GWI data.
• Fragos MediacoreStrategic or Co-development Partner · 1 January 2025Fragos Media is the parent company of TacTik, the data-driven TikTok vertical unit that operates in partnership with Openbox. The collaboration focuses on TikTok data insights, creator strategies, and social media marketing expertise.
• TikTokflagshipGTM or Marketing Partner · 1 January 2025Openbox was chosen by TikTok, along with its TacTik unit, for the 'Leaders On TikTok' project. The agency won the Greatest Small Business award at TikTok Ad Awards and had campaigns for Indigo.ai and Fondo ASIM shortlisted. Tactik produces joint data reports on TikTok audience in Italy.
• 40DegreescoreImplementation/ SI/ Consulting Partner · 1 January 202540Degrees is a subsidiary of Openbox that collaborates with Rai Pubblicità, supporting the broadcaster in various insight-driven communication activities.
• Rai PubblicitàminorStrategic or Co-development Partner · 1 January 2025Openbox and its subsidiary 40Degrees collaborate with Rai Pubblicità to support the broadcaster in various insight-driven communication and marketing activities.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Havas Group: Global advertising group with Italian operations (Havas Milan, Havas Media). Competes for integrated brand and digital mandates across consumer, financial and retail verticals similar to Open-Box's client mix.
• WPP: World's largest advertising holding company with Italian offices housing Ogilvy, VMLY&R, GroupM and others. Competes across strategy, creative, media and technology at a scale Open-Box cannot match.
• Accenture Song: Global digital experience and creative agency arm of Accenture. Direct competitor for technology-enabled brand transformation and digital experience work, with significantly larger resources.
• MullenLowe Group: Global creative network with integrated strategy, brand activation and digital capabilities. Comparable offering structure across the four service pillars Open-Box identifies.
• VMLY&R: Global creative and customer experience agency within WPP. Directly comparable in offering strategy, brand activation, design and digital experience for enterprise clients including consumer brands.
• Publicis Groupe: Global advertising holding company with significant Italian operations (Publicis Italia, Leo Burnett, Saatchi & Saatchi). Competes for the same enterprise brand mandates as Open-Box but with broader media, data and production capabilities.
• Dentsu: Global advertising group with established Italian operations (Dentsu Creative, Merkle, Carat). Competes for integrated brand and digital mandates in Italy with deeper international reach than Open-Box.
• Ogilvy: Global creative network within WPP with a long-standing Italian presence. Competes across brand strategy, creative and digital for the same multinational brand clients Open-Box serves.

Direct peers

• Armando Testa: One of Italy's largest independent creative agencies with a similar full-service offering spanning strategy, brand activation, design and digital. Comparable in scale and Italian-market focus, serving overlapping consumer brand clients.
• Merkle: Global data-driven performance marketing and digital agency within the Dentsu network. Comparable in technology-enabled digital marketing, CRM and brand activation for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Open_Box
• Facebookfacebook.com/OpenBox.it
• LinkedInlinkedin.com/company/open-box-srl
• Instagraminstagram.com/openbox_digital
• TikToktiktok.com/@openbox_digital?lang=it-IT

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open-Box