Light Up Letter Co
- Company typePrivate
- Founded2016
- HeadquartersPerth, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Light Up Letter Co firmographics
Firmographics- Name
- Light Up Letter Co
- Legal name
- Jatrix Enterprises Pty Ltd
- Website
- https://lightupletterco.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Ownership category
- akta.pro rank
Light Up Letter Co industry classification
Industry- Product category
- Event Decoration Rental Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE)
- akta.pro secondary industries
- Corporate Event Decor, Branding & Signage (HSACADAJ), Lighting Design & Rental (MPAGAKAB)
Keywords
Where Light Up Letter Co is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Light Up Letter Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Event Hire - Light Up Letters & Numbers: Rental of giant light up letters, numbers, and custom designs for weddings, corporate events, birthdays, and special occasions. Pricing per letter/number with size variations.
- Event Packages: Bundled packages including letters/numbers plus photobooth or Instagram Printer for specified durations. Examples: Party Package ($749), Loved Up Wedding Package ($1,349).
- Accessories & Add-ons: Additional hire items including photobooths, InstaPrinter, bar tables, chairs, dance floors, festoon lights, flower walls, and gas heaters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Light Up Love Letters - rental per letter |
| Unit Pricing | Pay-as-you-go | White Love Letters |
| Unit Pricing | Pay-as-you-go | Mr & Mrs Letters |
| Unit Pricing | Pay-as-you-go | Light Up Numbers |
| Unit Pricing | Pay-as-you-go | Baby Letters |
| Unit Pricing | Pay-as-you-go | Block Numbers |
| Unit Pricing | Pay-as-you-go | Custom Letters & Logos |
| Unit Pricing | Pay-as-you-go | Party Package |
| Unit Pricing | Pay-as-you-go | Loved Up Event Package (Wedding/Engagement) |
| Other | Pay-as-you-go | Corporate Function Package |
| Unit Pricing | Pay-as-you-go | Furniture & Equipment Add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Light Up Letter Co product offering
Product offeringCore offering
Light Up Letter Co. rents giant LED light-up letters, numbers, and bespoke life-size signage for weddings, corporate events, and special occasions in the Perth metropolitan area. The company delivers, sets up, and collects the products, and offers complementary add-on rentals such as photo booths, InstaPrinters, dance floors, festoon lights, and event furniture. All marquee letters are weatherproof for outdoor use and available in multiple sizes (62cm to 1.5m).
Product overview
Light Up Letter Co operates as an event hire company offering a portfolio of giant LED light-up letters, numbers, and custom signage as the core product line, complemented by photo booth and Instagram Printer add-on modules. The company provides three branded event packages: the Party Package ($749), Loved Up Wedding Package ($1,349), and Corporate Event Package (POA), each bundling letters/numbers with photography services. Additional hire items include event furniture, dance floors, and lighting. All letter products are weatherproof for outdoor use and available in multiple sizes (62cm to 1.5m). The company is based in Malaga, Western Australia, and serves weddings, corporate events, birthdays, and special occasions in the Perth region.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Up Letters
Companies that use Light Up Letter Co
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Light Up Letter Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Light Up Letter Co partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Light Up Letter Co competitors and assessment
Company assessmentBroad incumbents
- Marquee Magic: Broader Perth-based event hire company offering marquees, lighting, dance floors and furniture. Adjacent competitor in the Perth event rental market with overlapping wedding/corporate customers and complementary inventory.
- Event Equipment Hire Perth: Perth event hire specialist offering tables, chairs, dance floors, lighting and decorative items. Comparable geography and customer base; less specialised on light-up letters but competes on bundled event packages.
Direct peers
- Giant Letter Hire: Australian operator of giant light-up letter and number rentals for weddings, birthdays and brand activations. Comparable pricing model (per-letter/per-event) and customer segments.
- Letters of Light: Australian light-up letter hire specialist focused on weddings and corporate events with custom signage and event packages. Directly comparable product catalogue (LOVE letters, MR & MRS, numbers, custom logos) and rental model.
- Aussie Letter Hire: Australian light-up letter rental operator serving weddings and corporate events with delivery and setup. Similar per-letter pricing and packaged offerings; a regional peer expanding across multiple states.
- The Letter Co: Australia-based light-up letter and number hire company offering similar marquee letters, packages and event delivery. Closest direct competitor to Light Up Letter Co in product, customer (weddings/corporate) and go-to-market motion, operating across multiple Australian cities.
- Mr & Mrs Letter Hire: Boutique light-up letter rental business targeting weddings and engagements in Australia with delivery and setup service. Overlaps strongly on wedding segment and product mix (LOVE, MR & MRS, BABY).
Emerging players
- Photobooth Co Australia: Australian photobooth and social-sharing rental specialist offering booths and Insta-style printers for weddings and corporate events. Directly overlaps with Light Up Letter Co's photobooth/InstaPrinter add-on line and bundled packages.
- Significato Design: Custom signage and branded display provider for corporate events and brand activations in Australia. Comparable on the custom giant letters/logos B2B segment, especially for product launches and brand activations.
Others
- Festoon Lighting Hire: Australian festoon and event lighting rental company serving weddings, festivals and outdoor events. Adjacent offering — same customer base, complementary lighting inventory (festoon lights, uplighting) rather than marquee letters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Light Up Letter Co social profiles
Digital presenceLight Up Letter Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Light Up Letter Co leadership team
Management profileNumber of profiles
Profiles1 record
Light Up Letter Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Light Up Letter Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Light Up Letter Co
What does Light Up Letter Co do?
Light Up Letter Co. rents giant LED light-up letters, numbers, and bespoke life-size signage for weddings, corporate events, and special occasions in the Perth metropolitan area. The company delivers, sets up, and collects the products, and offers complementary add-on rentals such as photo booths, InstaPrinters, dance floors, festoon lights, and event furniture. All marquee letters are weatherproof for outdoor use and available in multiple sizes (62cm to 1.5m).
Is Light Up Letter Co a public or private company?
Light Up Letter Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Light Up Letter Co founded?
Light Up Letter Co was founded in 2016.
Where is Light Up Letter Co based?
Light Up Letter Co is headquartered in Perth, Australia, in the Oceania region.
How does Light Up Letter Co make money?
Three revenue lines are on record. Event Hire - Light Up Letters & Numbers are the primary driver. The others are event Packages and accessories & Add-ons.
Who are Light Up Letter Co's main competitors?
Broad incumbents on record are Marquee Magic and Event Equipment Hire Perth. Direct peers are Giant Letter Hire, Letters of Light, Aussie Letter Hire, The Letter Co and Mr & Mrs Letter Hire. Emerging players are Photobooth Co Australia and Significato Design. Festoon Lighting Hire is listed as an others.
Does Light Up Letter Co have an API?
No public API is recorded for Light Up Letter Co.
What industry is Light Up Letter Co in?
Light Up Letter Co's product category is Event Decoration Rental Services. Its primary akta.pro industry code is HSACAFAE, Lighting & Power Rentals (Uplighting, Generators, Distribution), with a secondary code of HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 54185.