Key Realty Southwest

What Key Realty Southwest does

Key Realty Southwest LLC is a privately held, concierge-style real estate brokerage operating in the Las Vegas Valley since 2015, serving Las Vegas, Henderson, Summerlin, and North Las Vegas. The firm offers residential buying and selling, commercial brokerage (KRSW Commercial), investment advisory including 1031 exchanges, and off-market property sourcing, with affiliate property management services delivered through Key Property Management. The team includes roughly 18 licensed agents and operates under Nevada Broker License B.144229 and Property Management Permit PM.167869, with Brian Hartsell as founder and Chris Sugden as broker.

The company differentiates on a low-commission listing model at 1.5% versus the typical 3% agent commission, paired with a vendor network that delivers discounted painters, stagers, and handymen. Its technology stack combines an MLS-integrated property search, a CRM, website, and mobile apps that surface client interest signals back to agents, supporting referral-driven and direct agent sales. Distribution relies on Las Vegas REALTORS (LVR) MLS syndication to Zillow, Realtor.com, and other platforms, complemented by social, content, and email channels.

The revenue model is primarily transactional commission-based (residential and commercial sales/leasing at industry-standard take rates, with the 1.5% listing tier as a pricing anchor), supplemented by managed services revenue through the Key Property Management affiliate and professional services fees for investment and 1031 advisory work. Customer mix is fragmented across SMB sellers, buyers, and investors, with no named enterprise accounts disclosed.

Name

Key Realty Southwest

Legal name

Key Realty Southwest LLC

Website

https://keyrealtysouthwest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Key Realty Southwest LLC is a privately held Las Vegas Valley real estate brokerage offering residential buying, selling, commercial brokerage, investment advisory, and affiliate property management services to individual buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Real estate investment advisory
• Home buying and selling

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Residential Sales Commission: Traditional real estate commission on home sales. The company markets homes for as little as 1.5% listing fee, significantly below the typical 3% agent commission
2. Commercial Brokerage Services: Full-service commercial real estate brokerage including sales, leasing, property management, and investment services for office, retail, industrial, land, and multifamily properties
3. Property Management Services: Property management services through partner Key Property Management, handling tenant relations, leasing, maintenance, accounting, and financial reporting for commercial and residential properties
4. Investment Advisory Services: Real estate investment services including 1031 exchanges, ROI analysis, property acquisition and disposition, and portfolio strategy for investors

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Key Realty Southwest is a concierge-style real estate brokerage operating in the Las Vegas Valley, offering residential home buying, selling, and investment services through licensed agents, with listing fees starting at 1.5%. The company also operates a commercial brokerage division (KRSW Commercial) providing sales, leasing, property management, and investment advisory services for office, retail, industrial, land, and multifamily properties.

Product overview

Key Realty Southwest is a concierge-style full-service real estate brokerage operating since 2015, offering residential and commercial real estate services through multiple integrated product lines. The core offering includes KRSW (residential buying, selling, and investment services) and KRSW Commercial (commercial sales, leasing, and property management). The company also leverages an affiliate brand, Key Property Management, for property management services. Additional service modules include home selling (with listing rates as low as 1.5%), home buying representation with MLS access, off-market investment property sourcing, and investment services including 1031 exchanges. Listings data is sourced through Las Vegas REALTORS (LVR) MLS integration.

Differentiator

Problem solved

Functional benefit

Brands

• KRSW Commercial: Full-service commercial brokerage division offering office, retail, industrial, land, and multifamily property services including landlord solutions, property management, and commercial investments.

Products and services

• Key Realty Southwest (KRSW) Residential Brokerage Full-service residential real estate brokerage offering home buying, selling, and investment services for individual consumers and investors across the Las Vegas Valley including Las Vegas, Henderson, Summerlin, and North Las Vegas.
• KRSW Commercial Full-service commercial brokerage division providing commercial property sales, leasing, landlord solutions, property management, and commercial investment services including NNN properties and 1031 exchanges for office, retail, industrial, land, and multifamily properties.
• Investment Property Services Real estate investment services including rental property acquisition, 1031 tax-deferred exchanges, portfolio diversification strategy, ROI analysis, and connection to property management for individual and institutional investors.
• Home Selling Services Concierge-style listing and marketing services including professional photography, staging, targeted social media advertising, open houses, negotiation, and closing support, with listing rates as low as 1.5%.
• Home Buying Services Buyer representation services including MLS property search, pre-qualification guidance, neighborhood specialist consultations, property inspection coordination, appraisal support, and closing assistance for residential buyers.
• Off-Market Investment Properties Access to off-market investment property opportunities not listed on the public MLS, targeting investors seeking exclusive deals in the Las Vegas Valley.
• Commercial Leasing and Property Management Commercial leasing and property management services covering tenant relations, leasing, maintenance supervision, accounting, CAM reconciliation, and financial reporting for office, retail, industrial, and multifamily properties.

Quantifiable outcome

• Sold home within two weeks for one satisfied customer
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Key Property Management (Key PM)coreStrategic or Co-development PartnerAffiliate property management company and one of the largest single-family property management companies in Las Vegas. Works with KRSW to provide accurate market data, rent estimates, and rehabilitation costs through extensive knowledge and network. Referenced at www.keypm.com for property management services.
• Las Vegas REALTORS (LVR)coreOthersPrimary MLS (Multiple Listing Service) provider for Las Vegas. Supplies listing data, market statistics, and real estate transaction information. Listing information is provided by Las Vegas REALTORS and deemed reliable but not guaranteed.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simply Vegas: Independent Las Vegas-focused residential brokerage with a similar mid-size agent team, lifestyle-brand positioning, and concentration on the Las Vegas Valley.
• Berkshire Hathaway HomeServices Nevada Properties: Direct competitor offering residential and commercial brokerage across the Las Vegas Valley under a national franchise brand, with similar full-service concierge offerings.
• Coldwell Banker Premier Realty: Major Las Vegas-headquartered residential and commercial brokerage under the Coldwell Banker brand, directly overlapping KRSW's service lines and Las Vegas metro footprint.
• Realty ONE Group: Las Vegas-founded brokerage with a strong local presence and growing national footprint; shares the same horizontal full-service model across residential and commercial.

Broad incumbents

• Compass: National tech-forward brokerage with a Las Vegas presence and a luxury-leaning service model that competes with KRSW's higher-end residential agents.
• HomeSmart: Discount-fee national brokerage with a significant Las Vegas presence that directly competes on commission pricing similar to KRSW's 1.5% positioning.
• Keller Williams Realty Las Vegas: Major Las Vegas market center of the national franchise with a large agent base and similar residential/commercial service breadth.
• eXp Realty: Cloud-based national brokerage model that recruits independent agents in Las Vegas, competing with KRSW for the same agent talent and seller leads.
• Redfin: National discount-tech brokerage that competes head-on with KRSW's 1.5% listing-fee positioning; operates a Las Vegas office and pressures local commission economics.

Others

• Key Property Management: Affiliate property management company that complements KRSW's brokerage business; relevant as a closely related revenue stream rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keyrealtysw
• LinkedInlinkedin.com/company/key-realty-southwest
• Instagraminstagram.com/keyrealtysw
• Xx.com/keyrealtysw

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key Realty Southwest