Chartreuse-Tourisme

What Chartreuse-Tourisme does

Chartreuse-Tourisme is a French non-profit destination management organization (DMO) founded in 1995, headquartered in Saint-Pierre-de-Chartreuse, serving as the official tourism promotion body for the Chartreuse massif in the Auvergne-Rhône-Alpes region spanning the Savoie and Isère departments. The organization operates a digital platform covering accommodations (gîtes, B&Bs, campsites, hotels, unusual lodgings), outdoor activities (hiking, cycling, skiing, water sports), cultural attractions (Grande Chartreuse monastery, local liqueur heritage, Savoie wines), and event listings across the territory from Chambéry in the north to Grenoble in the south. Its core products include ChartreuseMAP (an interactive smartphone-accessible mapping tool requiring no app download), a centralized online booking platform for accommodations and activities, real-time snow/weather/webcam feeds integrated from SkiInfo, an e-commerce boutique selling local merchandise and experience vouchers (laboutique.destinationchartreuse.fr), and an event agenda with a newsletter reaching 14,000+ subscribers.

Name

Chartreuse-Tourisme

Legal name

Chartreuse-Tourisme

Website

https://chartreuse-tourisme.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Chartreuse-Tourisme is the official French non-profit destination management organization for the Chartreuse mountain region in Savoie and Isère, operating a bilingual website with interactive mapping (ChartreuseMAP), centralized bookings, real-time snow/weather data, an e-commerce boutique, and a 14,000+ subscriber newsletter serving regional tourism providers and visitors.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing services
• Regional tourism promotion
• Accommodation booking platform
• Outdoor activity reservations
• Interactive tourism mapping

Headquarters

HQ city

Saint-pierre-de-chartreuse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership and affiliation fees: Tourism service providers (accommodations, activity providers, restaurants) likely pay membership or listing fees to be featured on the Chartreuse-Tourisme platform and receive promotional services.
2. Public funding and subsidies: The organization receives funding from European Union (FEDER), Regional Council of Auvergne-Rhône-Alpes, Isère and Savoie departments, and various local communities including Cœur de Chartreuse, Grésivaudan, Pays Voironnais, Grenoble Alpes Métropole, and Grand Chambéry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chartreuse-Tourisme operates the official destination marketing platform for the Chartreuse Regional Natural Park in France, providing tourists with verified information, online booking capabilities for accommodations and activities, real-time snow and weather conditions, and an interactive mobile map (ChartreuseMAP). The organization connects visitors with local tourism service providers including hotels, gîtes, campsites, activity operators, and restaurants across the Savoie and Isère departments. It also operates an online boutique selling regional souvenirs and gift vouchers.

Product overview

Chartreuse-Tourisme operates as a comprehensive destination marketing and booking platform for the Chartreuse Regional Natural Park region in Savoie and Isère, France. The platform consists of ChartreuseMAP (an interactive mapping service), an online booking platform for accommodations/activities/ski passes, an e-commerce boutique for regional souvenirs, and a real-time snow/weather information service. The platform connects visitors with diverse lodging options including gîtes, bed & breakfasts, hotels, campsites, and unusual accommodations, along with activities spanning hiking, skiing, water sports, cultural visits, and wellness experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• ChartreuseMAP Interactive smartphone-accessible digital map providing real-time locations of attractions, restaurants, activities, hiking trails, and events throughout the Chartreuse region. Accessible without app download for visitors planning their stay.
• Online Booking Platform
• Online Shop (Boutique en ligne)
• Activity Reservations
• Event Agenda
• Newsletter Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Grenoble Alpes MétropolecoreStrategic or Co-development PartnerMetropolitan area collaboration for regional tourism promotion and visitor services.
• Grand ChambérycoreStrategic or Co-development PartnerMunicipal community partnership for tourism promotion in the Chambéry gateway area of Chartreuse.
• Parc Naturel Régional de ChartreusecoreStrategic or Co-development PartnerThe Chartreuse Regional Natural Park is the protected natural territory where Chartreuse-Tourisme operates, with collaboration on sustainable tourism, environmental protection, and visitor experience initiatives.
• Cœur de ChartreusecoreStrategic or Co-development PartnerCommunity of communes providing local tourism support and coordination for the central Chartreuse area.
• Camping du Lac de la TerrasseminorChannel Partner/ Reseller/ DistributorCamping accommodation provider featured on the Chartreuse-Tourisme platform offering unique 'cabanétapes' for cycling and hiking travelers.
• L'Évasion au NaturelminorChannel Partner/ Reseller/ DistributorEco-tourism accommodation provider offering chalets and wellness experiences at Plateau des Petites Roches, featured prominently on the platform.
• Domaine Sainte AnneminorChannel Partner/ Reseller/ DistributorBed and breakfast and wellness accommodation provider in Saint-Franc, featured as a quality accommodation option on the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Office de Tourisme Intercommunal du Lac d'Aiguebelette: Local tourism office for the Lac d'Aiguebelette area that overlaps with Chartreuse-Tourisme's southern territory. Comparable as a sub-regional DMO promoting lake-based leisure within the wider Chartreuse destination.

Direct peers

• Vercors Tourisme: Official DMO for the Vercors Regional Natural Park, a neighboring French Alps protected area. Closely comparable in business model (non-profit DMO promoting a single regional park with hiking, skiing, and cultural activities) and mountain destination scale.
• Hautes-Alpes Tourisme: Departmental tourism organization for the Hautes-Alpes, another Alpine French territory. Comparable as a public DMO combining visitor information, booking, and regional promotion for outdoor and nature-based tourism.
• Parc National des Écrins: National park authority for the Écrins massif in the French Alps. Comparable as a protected-territory tourism and visitor information organization offering accommodation, activity, and event promotion across an Alpine park setting.
• Isère Tourisme: Departmental tourism board covering the Isère territory, which overlaps with Chartreuse-Tourisme's geographic mandate. Comparable as a public DMO providing booking, visitor information, and activity promotion across the same northern French Alps region.
• Savoie Mont Blanc Tourisme: Official regional DMO for the adjacent Savoie department and Mont Blanc area. Directly comparable as a French Alpine destination marketing organization promoting ski, hiking, and accommodations with an integrated booking platform and visitor information services.
• Visit ParcdesBauges: Tourism portal for the Bauges Regional Natural Park, a neighboring French Alps protected area. Directly comparable in mandate as a DMO promoting nature, hiking, and cultural experiences within a single regional park.
• Visit Grenoble: Official tourism office for Grenoble, the southern gateway city to the Chartreuse massif. Comparable as a DMO providing visitor information, accommodation listings, and event promotion, with significant overlap in target visitor segments.

Broad incumbents

• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the broader Auvergne-Rhône-Alpes region that encompasses Chartreuse. Acts as the parent-tier DMO providing destination promotion, partner support, and strategic coordination that subsumes Chartreuse-Tourisme's mandate at a broader geographic level.

Others

• SkiInfo: Snow conditions and ski resort data platform that Chartreuse-Tourisme already partners with. Adjacent as a data and information service provider supporting the ski segment of the DMO's offering rather than a direct destination competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chartreuse.tourisme
• LinkedInlinkedin.com/company/chartreuse-tourisme
• Instagraminstagram.com/chartreuse_tourisme
• Xx.com/team_chartreuse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chartreuse-Tourisme