Alley 6
- Company typePrivate
- Founded2012
- HeadquartersHealdsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Alley 6 firmographics
Firmographics- Name
- Alley 6
- Legal name
- Alley 6 Craft Distillery
- Website
- https://alley6.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alley 6 industry classification
Industry- Product category
- Craft Spirits Distillery
- NAICS
- Distilleries (312140)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Alley 6 is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alley 6 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales: Direct bottle sales through the tasting room, online shop (California and nationwide), and retail distribution through Alluvial Wine & Spirits throughout California. Products include Rye Whiskey, Single Malt Whiskey, Harvest Gin, Barrel Gin, Peach Brandy, Pear Brandy, Grape Brandy, Coffee Liqueur, Spiced Peach Liqueur, Nocino Walnut Liqueur, and Candy Cap Bitters.
- Tasting Room & Tours: On-site tastings and distillery tours offered Thursday through Sunday. Reservations recommended, walk-ins welcome. Kid and dog friendly environment.
- Private Events: Venue rentals and event services for weddings, bachelor/bachelorette parties, networking events, and corporate functions. Flat fee based on guest count with additional charges for consumption and overtime. Weekend buy-outs available. Offsite bartending services also offered.
- Online E-commerce: Direct online sales through shopca.alley6.com for California customers and nationwide shipping (excluding AK, HI, MA, MI, NH, TN, UT). Club members receive exclusive access and pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Barrel Harvest Gin - $45.00 |
| Unit Pricing | Pay-as-you-go | Peach Brandy - $80.00 |
| Unit Pricing | Pay-as-you-go | Harvest Gin - $40.00 |
| Unit Pricing | Pay-as-you-go | Coffee Liqueur - $50.00 |
| Unit Pricing | Pay-as-you-go | Single Malt - $60.00 |
| Unit Pricing | Pay-as-you-go | Candy Cap Bitters - $20.00 (4oz) |
| Unit Pricing | Pay-as-you-go | Rye Whiskey - $55.00 |
| Unit Pricing | Pay-as-you-go | Barrel Gin - $50.00 |
| Unit Pricing | Pay-as-you-go | Private Event Pricing - Flat fee based on guest count |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Alley 6 product offering
Product offeringCore offering
Alley 6 is a certified craft distillery (DSP-CA-20064) producing small-batch, grain-to-glass premium spirits at its Healdsburg, Sonoma County facility. Using two 250-gallon Alembic copper pot stills, the distillery produces whiskey, gin, fruit brandies, liqueurs, and bitters through traditional direct-fire distillation techniques from milling grain to bottling on-site.
Product overview
Alley 6 is a certified craft distillery (DSP-CA-20064) producing small-batch, grain-to-glass spirits at its Healdsburg, Sonoma County facility. The product portfolio centers on whiskey and gin offerings, with its flagship Rye Whiskey (78% rye/22% malted barley) and Single Malt Whiskey (100% Heidelberg barley) as core spirits. Gin offerings include Harvest Gin (seasonal grape-based with local botanicals), Barrel Gin (rested in French Oak), and specialty variations like Strawberry Gin. The portfolio extends to fruit brandies (Peach, Pear, Grape), liqueurs (Spiced Peach, Coffee, Nocino Walnut), and Cocktail Bitters (Candy Cap). All spirits are produced using two 250-gallon Alembic Copper pot stills via traditional distilling techniques from milling through bottling.
Differentiator
Problem solved
Functional benefit
Brands
- 86'd Bitters: Line of bitters including Candy Cap Bitters, composed of aromatic candy cap mushrooms foraged from the Sonoma Coast and baking spices extracted with base rye spirit and finished in small oak barrels.
Products and services
- Rye Whiskey Small-batch rye whiskey twice distilled in direct-fire copper alembic pot stills from a mash of 78% rye and 22% aromatic malted barley, aged minimum 2 years in heavy charred American White Oak barrels. 86 proof (43% ABV).
- Single Malt Whiskey Single malt whiskey twice distilled in direct-fire copper alembic pot stills from 100% malted barley sourced from Heidelberg, Germany, aged minimum 18 months in heavy charred American White Oak barrels.
- Harvest Gin Seasonal, limited-release grape-based gin distilled in copper alembic pot stills with floral aromatic white wines from local wineries, finished with vapor-infused botanicals including locally harvested California Bay Laurel and wild fennel. 80 proof (40% ABV).
- Barrel Gin Grape-based gin distilled in alembic copper pot stills, finished with botanicals and rested in French Oak barrels to produce a unique aromatic Sonoma County expression. 80 proof (40% ABV), aged less than a year.
- Peach Brandy Brandy distilled from organic fallen peaches from Dry Creek Peach, hand-pitted and pureed, twice distilled in copper alembic pot stills and aged two years in French oak barrels.
- Pear Brandy Brandy from locally sourced and hand-picked Sonoma County pears, manually pressed, fermented and distilled in copper alembic pot stills, aged in oak barrels for 2 years.
- Grape Brandy (Aged Brandy) Brandy produced from local grape varietals grown in Sonoma County, created from wine distillate made from individual grape varietals, twice distilled in copper alembic pot stills and aged 2 years in oak barrels.
- Spiced Peach Liqueur Liqueur made from fallen peaches from Dry Creek Peach orchard, hand-pitted and pureed, fermented, twice distilled in copper alembic pot stills and rested on toasted French oak with baking spices. 80 proof (40% ABV).
- Coffee Liqueur Cold brew coffee liqueur produced in collaboration with Wolf Coffee using their Organic Mocha Java blend, combined with grape-based distillate and sugar, rested on rye whiskey barrels. 60 proof (30% ABV).
- Nocino Walnut Liqueur Traditional Italian-style liqueur made from green unripe walnuts harvested on St. John's Day (June 24th) from Alexander Valley, steeped in high-proof grape-based distillate with winter baking spices, hibiscus flowers, and fig leaves, sweetened with brown sugar.
- Candy Cap Bitters (86'd Bitters) 86 proof (43% ABV) bitters composed of aromatic Candy Cap mushrooms foraged from the Sonoma Coast and baking spices extracted with base rye spirit and finished in small oak barrels.
- Tasting Room & Distillery Tours On-site tasting experiences and distillery tours at the Healdsburg facility, offered Thursday through Sunday. Visitors sample the full spirit portfolio while learning about traditional distillation processes.
- Private & Special Events Venue rentals and event hosting services at the 2,000 sq. ft. distillery facility for weddings, bachelor/bachelorette parties, networking events, and corporate functions. Flat fee based on guest count with additional charges for consumption and overtime. Offsite bartending services also offered.
Quantifiable outcome
- Multiple gold medal and award-winning spirits across product lines
- +1 more outcomes
Companies that use Alley 6
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Alley 6 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alley 6 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alluvial Wine & SpiritscoreDistribution partnership through which Alley 6 spirits are placed in retail stores and restaurants throughout California.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Alley 6 competitors and assessment
Company assessmentDirect peers
- Copper & Kings American Brandy: Louisville, Kentucky craft distillery specializing in American brandy and aged spirits using copper pot stills. Closely comparable to Alley 6's alembic copper pot still approach and brandy/liqueur portfolio.
- Corsair Distillery: Nashville, Tennessee craft distillery producing whiskey, gin, and specialty spirits. Comparable as a small-batch grain-to-glass craft producer with experimental/specialty SKUs and direct distribution.
- Balcones Distilling: Waco, Texas craft distillery producing Texas whiskey, rum, and specialty spirits with strong award recognition. Comparable as an award-winning small-batch craft distillery with a founder-led identity.
- Tuthilltown Spirits: Gardiner, New York craft distillery producing whiskey, gin, vodka, and liqueurs. Comparable as a small, founder-led craft distillery with a broad specialty spirits portfolio and on-site hospitality.
- Sonoma Distilling Company: Sonoma County-based craft distillery producing whiskey, gin, and other spirits. Comparable to Alley 6 in geography (Sonoma County), craft grain-to-glass philosophy, and DTC-plus-wholesale GTM.
- Hillrock Estate Distillery: Hudson Valley, New York farm-to-bottle craft distillery producing whiskey and estate spirits. Comparable in grain-to-glass philosophy, tasting room/tourism model, and premium craft positioning.
- St. George Spirits: Craft distillery in Alameda, California producing gin, whiskey, vodka, brandy, and liqueurs. Directly comparable to Alley 6 as a Northern California craft producer with a broad specialty spirits portfolio and on-site tasting room.
- Hangar 1 (Hanger One Vodka): Alameda, California craft distillery producing vodka, gin, whiskey, and cordials. Comparable as a California craft spirits brand with a multi-SKU portfolio and tasting room distribution.
Broad incumbents
- Anchor Distilling: San Francisco-based spirits producer (parent of Anchor Brewing) with broad distribution of whiskey, gin, rum, and other spirits. Comparable category presence but at a much larger scale and broader portfolio than Alley 6.
- F. Korbel & Bros. Sonoma County, California brandy and sparkling wine producer. Comparable for brandy category overlap (Alley 6 produces Peach, Pear, and Grape brandies) and Sonoma heritage, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alley 6 social profiles
Digital presenceAlley 6 compliance and trust
Trust signalCompliance1 record
Alley 6 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alley 6 leadership team
Management profileNumber of profiles
Profiles2 records
Alley 6 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alley 6 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alley 6
What does Alley 6 do?
Alley 6 is a certified craft distillery (DSP-CA-20064) producing small-batch, grain-to-glass premium spirits at its Healdsburg, Sonoma County facility. Using two 250-gallon Alembic copper pot stills, the distillery produces whiskey, gin, fruit brandies, liqueurs, and bitters through traditional direct-fire distillation techniques from milling grain to bottling on-site.
Is Alley 6 a public or private company?
Alley 6 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alley 6 founded?
Alley 6 was founded in 2012. It employs 11 to 50 people.
Where is Alley 6 based?
Alley 6 is headquartered in Healdsburg, United States, in the North America region.
How does Alley 6 make money?
Four revenue lines are on record. Spirits Sales are the primary driver. The others are tasting Room & Tours, private Events and online E-commerce.
Who are Alley 6's main competitors?
Direct peers on record are Copper & Kings American Brandy, Corsair Distillery, Balcones Distilling, Tuthilltown Spirits, Sonoma Distilling Company, Hillrock Estate Distillery, St. George Spirits and Hangar 1 (Hanger One Vodka). Broad incumbents are Anchor Distilling and F. Korbel & Bros..
Does Alley 6 have an API?
No public API is recorded for Alley 6.
What industry is Alley 6 in?
Alley 6's product category is Craft Spirits Distillery. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.