My Pet Needs That

What My Pet Needs That does

My Pet Needs That (MyPetNeedsThat.com) is a private, for-profit company founded in 2016, headquartered in Indian Trail, United States, with a stated headcount of 1–10 employees. According to its self-description, the company positions itself as an online destination for pet product reviews and advice aimed at pet owners researching pet products — placing it in the consumer pet-care media and affiliate content vertical.\n\nThe company's website, however, currently displays only default WordPress placeholder content. The site runs the stock Twenty Twenty-Five theme, contains a single Hello world! blog post dated June 16, 2026, a Sample Page with boilerplate WordPress text, and no pet-related reviews, editorial content, product catalog, About page, contact information, advertising slots, or e-commerce interface. A source assessment explicitly notes that the site contains only default WordPress placeholder content with no substantive company information. No revenue, funding history, management team, partnerships, customer relationships, technology stack, distribution channels, or monetization mechanisms are disclosed in the available data.\n\nThe absence of any visible commercial operations — combined with a default-install website — indicates the business is either pre-launch, dormant, or has not progressed meaningfully beyond initial domain registration and WordPress installation. The company profile is essentially a shell with no observable operating substance beyond the registered domain and a placeholder site.

Name

My Pet Needs That

Website

https://www.mypetneedsthat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MyPetNeedsThat.com is the world's leading site for pet product reviews and advice

Ownership category

akta.pro rank

Product category

Pet Care Content & Reviews

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro industry

PRIMARYCRAFABAH

Pet & Animal Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Pet product reviews
• Pet care advice
• Pet owner guidance
• Pet product recommendations
• Pet care content

Headquarters

HQ city

Indian Trail

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

My Pet Needs That operates an online website that publishes pet product reviews and pet care advice for individual pet owners. The site's stated purpose is to serve as a resource for consumers researching pet products. The current live site displays only default WordPress placeholder content.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet product reviews and advice content site

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• PetMD: PetMD is a leading pet health and care information site owned by Chewy. It is directly comparable as a content/advice destination for pet owners — the same category My Pet Needs That aspires to occupy — though with vastly more authority and resources.
• AKC (American Kennel Club): AKC.org is a dominant authority site for dog breed information, training advice, and product recommendations. It serves the same informational/advice use case as the subject company but with established credibility and a century-old institutional brand.
• Rover.com: Rover operates a marketplace for pet services and publishes extensive pet care content/advice. Comparable as a content-plus-services platform serving pet owners with informational and transactional needs.
• Chewy: Chewy is the largest US online pet supplies retailer and operates a significant content hub. Comparable because any review-site affiliate strategy would direct traffic toward retailers like Chewy, and Chewy itself occupies the advice-content niche through PetMD.
• PetSmart: PetSmart is a major omnichannel pet supplies retailer that also publishes care content and advice. Comparable as a large player adjacent to the pet information-and-products space the subject company aims to serve.
• Petfinder: Petfinder is an online pet adoption platform with extensive editorial content about pet care, breeds, and supplies. Comparable as a high-authority content-driven site in the pet vertical with strong SEO presence.

Direct peers

• Dogtime: Dogtime is a pet-focused editorial site covering dog breed information, product reviews, and care advice. Most directly comparable to My Pet Needs That's stated mission of pet product reviews and advice, with a similar content-led model.
• CatTime: CatTime is the cat-focused sister site to Dogtime, providing breed profiles, product reviews, and care advice. Comparable as a niche content site in the pet advice/review vertical that the subject company targets.
• BringFido: BringFido is a pet-focused online platform combining editorial content with listings of pet-friendly services. Comparable as a content-and-services pet website targeting consumer owners seeking information and recommendations.

Emerging players

• Spot & Tango: Spot & Tango is a DTC pet food brand that has built significant content authority through educational content on pet nutrition. Comparable as a content-rich pet brand that competes for organic search and pet-owner attention.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Customer concentration

• Xx.com/mypetneedsthat
• LinkedInlinkedin.com/company/my-pet-needs-that

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pet Needs That