Forbrukslån.no
- Company typePrivate
- Founded2012
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
Forbrukslån.no firmographics
Firmographics- Name
- Forbrukslån.no
- Legal name
- Leading Web Solutions A/S
- Website
- https://xn--forbruksln-95a.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Forbrukslån.no industry classification
Industry- Product category
- Consumer Lending Comparison
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
- akta.pro secondary industry
- Prime Unsecured Personal Loans (Installment) (FSAKAAAA)
Keywords
Where Forbrukslån.no is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Forbrukslån.no business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Affiliate / Referral Commissions: Forbrukslån.no operates on a commission-based model. The company states it has 'kommersielt samarbeid' (commercial partnerships) with some of the loan providers listed on its site, earning referral fees when users are forwarded to partner lenders. This is the primary revenue stream for the comparison platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer comparison platform — no fees charged to users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Forbrukslån.no product offering
Product offeringCore offering
Forbrukslån.no is a Norwegian consumer loan comparison portal that aggregates and displays unsecured personal loan offers from approximately 26 partner banks and brokers. Users can compare effective interest rates, loan amounts, fees, and disbursement times, then submit a single application that is routed to multiple lenders simultaneously. The platform also provides educational content and financial calculators to support loan decisions.
Product overview
Forbrukslån.no is a Norwegian consumer loan comparison platform operated by Leading Web Solutions A/S. The platform aggregates unsecured personal loan (forbrukslån) offerings from approximately 26 partner banks and lenders, allowing users to compare loan amounts (5,000 - 600,000 NOK), effective interest rates (from 5.00%), and terms across multiple providers. The core product is the loan comparison table with filtering capabilities, supported by supplementary tools including a loan calculator, refinancing guides, and a financial glossary. The site also covers related products like small loans, microloans, and home equity loans. The company is headquartered in Stavanger, Norway, and operates as a comparison and information service rather than a direct lender.
Differentiator
Problem solved
Functional benefit
Products and services
- Forbrukslån.no Comparison Platform A web-based consumer loan comparison platform that aggregates and compares unsecured personal loan offerings from approximately 26 Norwegian banks and lenders. Users can compare effective interest rates (5.00%-30.25%), loan amounts (5,000-600,000 NOK), fees, and disbursement times, then submit a single application routed to multiple partner lenders.
- Forbrukslån Calculator An online calculator tool that estimates loan costs based on loan amount, repayment period, and effective interest rate, helping Norwegian consumers plan their borrowing.
- Refinancing Guide and Service Information resource and comparison service for debt consolidation and refinancing of existing loans, credit card debt, and microloans into a single lower-cost loan.
- Smålån and Mikrolån Comparison Comparison service for small loans and microloans typically under 75,000 NOK with shorter repayment terms, targeting Norwegian consumers needing smaller financing amounts.
- Financial Glossary (Ordforklaringer innen lån) Educational resource explaining Norwegian financial terminology including effective interest rate, annuity loans, serial loans, credit scores, and other loan concepts for consumer education.
Quantifiable outcome
- Users report saving 420 NOK per month by finding better loan terms through the platform
Companies that use Forbrukslån.no
Customer profileSegments1 record
Ideal customer profiles1 record
Forbrukslån.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forbrukslån.no partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major and minor.
- LendomajorLendo is a loan broker that partners with 26 banks to offer unsecured loans. Lendo's application is featured prominently as the top result on Forbrukslån.no. The partnership provides loan offers from 26 banks, with establishment fee of 900 NOK and term fee of 45 NOK. Lendo also offers security insurance with their loans.
- UNO FinansmajorUNO Finans collaborates with 21 banks within personal loans and is featured in the platform's comparison table. It holds a 4.8 rating on Trustpilot. Establishment fee is 950 NOK and term fee is 40 NOK. Income requirement is 120,000 NOK.
- Axo FinansmajorAxo Finans is described as the largest in Norway for personal loans and sends applications to 20 banks and lenders. Featured in the comparison with loan amounts from 10,000 to 800,000 NOK and income requirement of 100,000 NOK.
- NanofinansminorNanofinans partners with 24 lenders and is featured in the platform's comparison with relatively low effective interest rates and fast processing.
- Bank NorwegianmajorBank Norwegian is featured with competitive rates and no establishment fee (0 NOK). Offers loans from 5,000 to 600,000 NOK with disbursement in 0-2 days. Does not accept borrowers with payment remarks.
- SamblaminorSambla sends loan applications to 21 partner banks and is positioned as offering a particularly good customer experience. Minimum age 18, loan amounts 5,000-500,000 NOK.
- SantanderminorSantander Consumer Bank is featured with 0 NOK in fees for loans under 70,000 NOK. Effective rates 8.70%-28.8%, loan amounts 10,000-350,000 NOK. Income requirement 200,000 NOK.
- ZensumminorZensum offers fast disbursement with a 4.9/5 Trustpilot rating. Loans from 20,000-800,000 NOK, 0 NOK term fee, minimum age 25, requires fixed income.
- OkidaminorOkida is a loan broker that sends applications to 10 banks simultaneously. Requires collateral (secured loan), minimum age 23. Offers loans 300,000-20,000,000 NOK with effective rates 5.02%-9.00%.
- Plus1minorPlus1 is positioned for borrowers with poor payment history. Requires a co-applicant. Loans 50,000-200,000 NOK, effective rates 10.90%-21.90%, income requirement 240,000 NOK.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Forbrukslån.no competitors and assessment
Company assessmentDirect peers
- Zensum: Nordic loan broker offering fast-disbursement personal loans; competes in the same Norwegian unsecured-loan comparison market.
- Sambla: Nordic loan comparison platform that routes applications to 21 partner banks; directly competes with Forbrukslån.no in the Norwegian consumer-loan aggregation space.
- UNO Finans: Norwegian personal-loan broker partnering with 21 banks; another featured partner and direct competitor in Norwegian unsecured loan comparison.
- Lendo: Norwegian loan broker that aggregates offers from 26 banks; a direct competitor in unsecured personal loan comparison and also featured as a partner on Forbrukslån.no.
- Axo Finans: Norwegian loan broker described as the largest in Norway for personal loans; sends applications to 20 banks and lenders and competes head-to-head for the same comparison traffic.
- Nanofinans: Norwegian loan broker that distributes applications to 24 lenders; directly comparable multi-bank aggregator competing with Forbrukslån.no.
- CompareKing: Norwegian price-comparison platform covering loans, insurance, and consumer financial products; competes for the same organic comparison-intent traffic.
- Finansportalen: Norwegian government-backed financial comparison portal offering independent comparisons across loans, credit cards, and banking products; competes on trust and neutrality.
Broad incumbents
- Santander Consumer Bank: Norwegian arm of a global consumer-finance group offering direct personal loans; a listed partner but also a large incumbent lender with the scale to bypass comparison aggregators.
- Bank Norwegian: Norwegian digital bank offering direct unsecured personal loans; a featured partner on the platform but also a disintermediation threat as a direct lender with its own consumer-facing brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Forbrukslån.no social profiles
Digital presenceForbrukslån.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbrukslån.no leadership team
Management profileNumber of profiles
Forbrukslån.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbrukslån.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbrukslån.no
What does Forbrukslån.no do?
Forbrukslån.no is a Norwegian consumer loan comparison portal that aggregates and displays unsecured personal loan offers from approximately 26 partner banks and brokers. Users can compare effective interest rates, loan amounts, fees, and disbursement times, then submit a single application that is routed to multiple lenders simultaneously. The platform also provides educational content and financial calculators to support loan decisions.
Is Forbrukslån.no a public or private company?
Forbrukslån.no is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forbrukslån.no founded?
Forbrukslån.no was founded in 2012. It employs 1 to 10 people.
Where is Forbrukslån.no based?
Forbrukslån.no is headquartered in Stavanger, Norway, in the Europe region.
How does Forbrukslån.no make money?
One revenue line is on record: affiliate / Referral Commissions.
Who are Forbrukslån.no's main competitors?
Direct peers on record are Zensum, Sambla, UNO Finans, Lendo, Axo Finans, Nanofinans, CompareKing and Finansportalen. Broad incumbents are Santander Consumer Bank and Bank Norwegian.
Does Forbrukslån.no have an API?
No public API is recorded for Forbrukslån.no.
What industry is Forbrukslån.no in?
Forbrukslån.no's product category is Consumer Lending Comparison. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms, with a secondary code of FSAKAAAA, Prime Unsecured Personal Loans (Installment). Its NAICS code is 52231 and its SIC code is 6163.