ShiroBliss

What ShiroBliss does

ShiroBliss, LLC is a privately held, bootstrapped US company founded in 2007 by engineer Rick Sanger in Grass Valley, California. The company designs, manufactures, and sells automated Shirodhara equipment — devices that deliver the traditional Ayurvedic oil-pouring therapy with continuous temperature regulation and oil circulation rather than manual ladling. Its product portfolio comprises three hardware systems (V7 at $3,495, Elite at $3,895, and Essence PRO at $3,895) differentiated by display sophistication, remote-control self-administration capability, and aesthetic finish, alongside accessories such as the ShiroPillow, ShiroMat, and Bowl Hanger, plus a $275 Cleaning and Maintenance Service.

The core technology is a PID-controlled heating and silent pump-circulation system with redundant temperature safety limits (maximum 108°F), a unique anti-pendulum upper bowl, and adjustable flow/height parameters. The V7 and Elite designs are portable (28 lb, removable legs, four casters), while the Essence PRO adds a standalone classical aesthetic for high-end spa environments. Materials are food/medical grade with no aluminum, and production relies on local artisans and craftspeople.

ShiroBliss sells exclusively direct-to-consumer via its own e-commerce storefront (shirobliss.com), supported by phone and email inside sales, with international shipping to 15+ countries and a Klarna Pay-in-4 financing option for US customers. Primary customers are Ayurvedic practitioners and Panchakarma clinics, day and resort spas (notably Miraval with four units in daily use and Chopra Center), and Ayurvedic education programs, with the Elite and Essence remote-control features also enabling individual self-care use. Marketing relies on YouTube demonstrations, Facebook, on-site testimonials, and educational content explaining Shirodhara therapy.

Name

ShiroBliss

Legal name

ShiroBliss, LLC

Website

https://shirobliss.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

ShiroBliss, founded in 2007, designs and sells direct-to-consumer automated Shirodhara equipment (V7, Elite, Essence PRO at $3,495-$3,895) for Ayurvedic practitioners, spas, resorts, and Panchakarma clinics globally, using PID-controlled temperature and silent oil circulation.

Ownership category

akta.pro rank

Product category

Ayurvedic Therapy Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHSALAFAI

Aromatherapy & Essential Oil Body Treatments

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Shirodhara equipment
• Ayurvedic therapy devices
• Automatic oil circulation systems
• Wellness spa equipment
• PID temperature control therapy

Headquarters

HQ city

Grass Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Shirodhara System Sales: Sale of automated Shirodhara equipment - main revenue driver. Three main system models: V7 ($3,495), Elite ($3,895), and Essence PRO ($3,895). All systems include the Shirodhara bowl, ShiroPillow, and ShiroMat. Optional logo engraving available for $200.
2. Accessories: Sale of complementary accessories including Shiro Pillow ($149.95), ShiroMat ($36.95 for 2), Bowl Hanger ($15.00).
3. Cleaning and Maintenance Service: Basic Cleaning and Maintenance Service offered at $275.00. Includes deep clean, tubing replacement, software update, and assessment for parts that may need replacing. Flat rate $75 return shipping within continental US.
4. Optional Upgrades: Optional logo engraving (+$200), voltage converter for international customers (+$80).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ShiroBliss designs, manufactures, and sells automated Shirodhara systems that heat, circulate, and dispense warm oil for Ayurvedic therapy. The core lineup consists of three equipment models (V7, Elite, Essence PRO) priced from $3,495 to $3,895, sold direct to practitioners and spas via shirobliss.com, accompanied by accessories and a periodic cleaning/maintenance service.

Product overview

ShiroBliss offers a portfolio of automatic Shirodhara equipment for Ayurvedic therapy, consisting of three main system models (V7, Elite, and Essence PRO) that share feather-quiet oil circulation and precise temperature control but differ in display features, self-administration capability, and aesthetic design. The V7 serves as the portable entry-point model with basic display, the Elite adds remote control and advanced time/temperature readouts, and the Essence PRO features a classical aesthetic with standalone operation and touch controls. Supporting accessories include the ShiroPillow head cushion, ShiroMat protective floor covering, Bowl Hanger for bowl mobility, and a Cleaning and Maintenance Service for periodic tune-ups.

Differentiator

Problem solved

Functional benefit

Products and services

• ShiroBliss V7 Entry-level automatic Shirodhara system with basic digital temperature display, designed for solo practitioners needing a portable unit. Priced at $3,495 and sold as the most portable model in the lineup.
• ShiroBliss Elite Mid-tier Shirodhara system with advanced digital display showing time elapsed, target and actual temperature, Auto-Off function, and included remote control for self-administered treatments. Priced at $3,895 with $75 flat-rate continental U.S. shipping.
• Essence PRO Premium standalone Shirodhara system with classical Ayurvedic aesthetic, touch controls, advanced digital display, remote control, bottom drain valve, and three mesh head hammocks. Priced at $3,895 with $50 flat-rate continental U.S. shipping; optional logo engraving (+$200) and voltage converter (+$80).
• ShiroPillow Professional contoured head cushion for massage table headrests that positions clients comfortably and directs oil back to the system, with oil-resistant upholstery and full drainage design. Priced at $149.95 with an estimated 2-year replacement cycle under regular use.
• ShiroMat Highly absorbent disposable floor protection mat sold as a package of 2, designed to absorb oil drops and contain larger spills during Shirodhara treatments. Priced at $36.95 with $15.95 flat-rate continental U.S. shipping.
• Bowl Hanger Upper bowl accessory that allows more freedom of movement, compatible with Essence, V7, and Elite models. Priced at $15.00.
• Cleaning and Maintenance Service Professional deep clean service including internal/external tubing replacement, software updates, and inspection of parts needing replacement, recommended every 2-3 years depending on use. Priced at $275.00 with $75 flat-rate return shipping within continental U.S.

Quantifiable outcome

• 70% oil savings compared to manual Shirodhara methods
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Universal Companies: Universal Companies is a major distributor and manufacturer of equipment, supplies, and apparel for spa professionals. It serves the same practitioner and spa customer base that ShiroBliss targets, with a much wider product portfolio and distribution infrastructure.
• Stronglite: Stronglite is a manufacturer of massage tables, chairs, and accessories sold primarily to professional therapists and spa businesses. Comparable sales motion and customer base to ShiroBliss, with broader massage/wellness equipment rather than Ayurvedic specialization.
• Oakworks: Oakworks designs and manufactures spa, massage, and medical equipment including tables and accessories. Comparable to ShiroBliss as a US-based specialty equipment manufacturer selling into the spa and clinical wellness channel.
• Custom Craftworks: Custom Craftworks manufactures portable and stationary massage tables and spa equipment targeting the same professional practitioner and spa buyer as ShiroBliss, though focused on broader massage/wellness rather than Ayurvedic therapy specifically.
• Earthlite: Earthlite is a long-established manufacturer of massage tables, spa equipment, and wellness furnishings. Comparable to ShiroBliss as a manufactured-equipment vendor serving the same spa and wellness practitioner buyer, but operating at a much broader scale and across many product categories.

Others

• Himalayan Institute: Himalayan Institute is a yoga and Ayurveda education organization that also supplies related products and operates wellness programs. Comparable ecosystem position to ShiroBliss as a US-rooted authority in the Ayurvedic and integrative wellness space.
• Banyan Botanicals: Banyan Botanicals is a leading Ayurvedic herbs, oils, and wellness products brand. Comparable to ShiroBliss as a US-based company serving the Ayurvedic practitioner and consumer market, but focused on consumables (oils, herbs) rather than capital equipment.

Emerging players

• Lierre: Lierre is a Canadian Ayurvedic skincare and body treatment brand that also supplies Ayurvedic tools and accessories to practitioners. Overlaps with ShiroBliss as a vendor into the Ayurvedic practitioner channel, though focused on consumables and accessories rather than capital equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg-gBTZcRwFVLJNv3-eWxyg
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shirobliss-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShiroBliss