DSR Motor Group
DSR Motor Group provides new and used vehicles, superior automotive care, and customer service.
- Company typePrivate
- Founded-
- HeadquartersLynn, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What DSR Motor Group does
DSR Motor Group provides new and used vehicles, superior automotive care, and customer service.
DSR Motor Group firmographics
Firmographics- Name
- DSR Motor Group
- Legal name
- DSR Motor Group
- Website
- https://www.dsrmotorgroup.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DSR Motor Group provides new and used vehicles, superior automotive care, and customer service.
- Ownership category
- akta.pro rank
Where DSR Motor Group is headquartered
LocationHeadquarters
- HQ city
- Lynn
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
DSR Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Service and Parts: Service department operations including maintenance, repairs, and parts sales. Dealerships offer service scheduling for vehicles.
- New Vehicle Sales: Sales of new vehicles from multiple franchises (Toyota, Honda, Kia, Jeep, Ram, Chrysler, Dodge, Audi, Volkswagen, Chevrolet, Subaru, Nissan). Revenue generated through vehicle transaction prices, with dealer fees and documentation charges.
- Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles. Revenue from vehicle transaction prices minus dealer discounts.
- Financing and Extended Services: Vehicle financing arrangements and potentially extended service contracts or protection packages offered to buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles with MSRP pricing ranging from $25,000 to $80,000+ depending on make and model |
| Unit Pricing | Pay-as-you-go | Used vehicles with list prices ranging from $14,000 to $45,000 depending on year, mileage, and condition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DSR Motor Group product offering
Product offeringCore offering
DSR Motor Group is a multi-brand automotive dealership group operating 13 physical retail locations across New England (Massachusetts, New Hampshire, Maine, and Vermont), selling new, certified pre-owned, and used vehicles from 12 automotive franchises. The group supports vehicle sales with on-site service and parts departments, financing tools, trade-in options, and nationwide vehicle shipping for out-of-area buyers.
Product overview
DSR Motor Group is a multi-brand automotive dealership network operating 13 physical retail locations across New England (Massachusetts, New Hampshire, Maine, and Vermont). The company offers a unified sales platform for 12 automotive brands: Toyota, Subaru, Honda, Jeep, Kia, Nissan, Ram, Chevrolet, Volkswagen, Audi, Chrysler, and Dodge. The product portfolio consists of new vehicle sales (1,804 vehicles), certified pre-owned vehicles (163 units), and used vehicle sales (880 vehicles), supported by service and parts centers at each dealership. The company also provides Shop By Payment financing tools and nationwide vehicle shipping for remote customers. Individual dealerships operate as sub-brands including White River Subaru (VT), Volkswagen Fall River (MA), Atlantic Toyota (MA), Canobie Lake Honda (NH), Tri-City Subaru (NH), and Capital City Kia (NH).
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new vehicles from 12 automotive brands including Toyota, Subaru, Honda, Jeep, Kia, Nissan, Ram, Chevrolet, Volkswagen, Audi, Chrysler, and Dodge, offered across 13 DSR Motor Group dealerships with a combined new-vehicle inventory of 1,804 units. Vehicles are sold to individual consumers at MSRP-based pricing with dealer discounts, manufacturer rebates, and special financing offers applied.
- Used and Certified Pre-Owned Vehicle Sales Sale of pre-owned and certified pre-owned vehicles across the DSR dealership network, totaling 880 used vehicles and 163 certified pre-owned units. Prices typically range from $14,000 to $45,000 depending on year, mileage, and condition. Certified pre-owned vehicles are marked with a certification badge and offered with manufacturer-backed warranties.
- Vehicle Service and Parts Maintenance, repair, and genuine parts services provided through service departments at all 13 DSR Motor Group dealership locations. Service centers operate Monday through Friday with extended hours, and customers can schedule appointments online through the dealership websites.
Companies that use DSR Motor Group
Customer profileSegments1 record
Ideal customer profiles1 record
DSR Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
DSR Motor Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
DSR Motor Group competitors and assessment
Company assessmentDirect peers
- AutoNation: Largest US franchised auto retailer, operating hundreds of new- and used-vehicle rooftops across multiple brands and offering nationwide inventory and finance tools — directly comparable as a multi-OEM, multi-state dealership group with the same revenue mix (new, used, F&I, service & parts).
- Lithia Motors: Largest US auto retailer by revenue and the most aggressive roll-up acquirer in the industry; same multi-brand, multi-region franchise model and similar playbook of acquiring independent dealer groups and integrating service operations.
- Penske Automotive Group: Public multi-brand franchised dealer group with heavy premium/luxury exposure (Audi, BMW, Mercedes-Benz, Porsche) alongside volume brands — directly comparable to DSR's mix that includes Audi Fall River alongside Toyota and Subaru.
- Group 1 Automotive: US/UK franchised dealer group operating ~200 rooftops across 30+ OEM brands; same horizontal scale strategy of multi-brand new/used sales plus service and F&I.
- Asbury Automotive Group: Multi-brand franchised dealer group with material presence in the Northeast and Southeast; comparable Clicklane/AcceleRide digital retailing and F&I product strategy.
- Sonic Automotive: Franchised dealer group operating ~140 rooftops plus EchoPark used-vehicle standalone stores; directly comparable for both new-car franchise operations and the used-car stand-alone strategy DSR could expand into.
- CarMax: Largest US used-vehicle retailer with a national omnichannel model; directly comparable for DSR's 880 used-vehicle + 163 CPO inventory and a benchmark for digital-first used-car economics that DSR's nationwide shipping program aspires to.
Regional players
- Herb Chambers Companies: Largest privately held dealer group in New England with 50+ rooftops across Massachusetts and surrounding states; the most direct regional competitor to DSR and a clear consolidation target or comparable.
- Boch Automotive: Family-owned multi-brand dealer group concentrated in Massachusetts and southern New Hampshire — overlapping geography, similar OEM mix (Toyota, Honda, Subaru), and similar mid-sized regional group scale.
Emerging players
- Carvana: Online-only used-vehicle retailer pioneering the vehicle-shipping model DSR now offers; a relevant comparable for understanding the digital/fulfillment trajectory that could pressure traditional dealer economics over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DSR Motor Group social profiles
Digital presenceDSR Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DSR Motor Group leadership team
Management profileNumber of profiles
DSR Motor Group subsidiaries and ownership
Company hierarchySubsidiaries13 records
DSR Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DSR Motor Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DSR Motor Group
What does DSR Motor Group do?
DSR Motor Group is a multi-brand automotive dealership group operating 13 physical retail locations across New England (Massachusetts, New Hampshire, Maine, and Vermont), selling new, certified pre-owned, and used vehicles from 12 automotive franchises. The group supports vehicle sales with on-site service and parts departments, financing tools, trade-in options, and nationwide vehicle shipping for out-of-area buyers.
Is DSR Motor Group a public or private company?
DSR Motor Group is a private company. It is classified as unknown and is currently operating.
When was DSR Motor Group founded?
DSR Motor Group was founded in -1.
Where is DSR Motor Group based?
DSR Motor Group is headquartered in Lynn, United States, in the North America region.
How does DSR Motor Group make money?
Four revenue lines are on record. Service and Parts are the primary driver. The others are new Vehicle Sales, used Vehicle Sales and financing and Extended Services.
Who are DSR Motor Group's main competitors?
Direct peers on record are AutoNation, Lithia Motors, Penske Automotive Group, Group 1 Automotive, Asbury Automotive Group, Sonic Automotive and CarMax. Regional players are Herb Chambers Companies and Boch Automotive. Carvana is listed as an emerging player.
Does DSR Motor Group have an API?
No public API is recorded for DSR Motor Group.