Breer
Breer is a fifth-generation, family-owned German building services company founded in 1897, employing 1,500+ staff across four locations. It delivers building cleaning, special cleaning, and facility management services to enterprise clients in healthcare, hospitality, manufacturing, banking, and public sectors.
- Company typePrivate
- Founded1897
- HeadquartersIserlohn, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Breer does
Breer is a fifth-generation, family-owned German building services company headquartered in Iserlohn and operating across four German locations (Iserlohn, Heidelberg, Waiblingen/Stuttgart, and Ludwigshafen). Founded in 1897 as the Iserlohner Glasreinigungsinstitut, the company employs more than 1,500 staff from 58 nationalities and delivers a comprehensive service portfolio organized into three core areas: building cleaning (maintenance, glass, hotel, hospital/cleanroom, and event-location cleaning), special cleaning (floor restoration, facade, photovoltaic, construction, and machine cleaning), and facility management (janitor services, reception, pickup/delivery, staff leasing, outdoor maintenance, and dirt-mat services). The company also markets industry-specific solutions for healthcare and pharmaceutical, industry and manufacturing, hospitality and events, office and administration, social and educational facilities, and vehicle cleaning.
Revenue is generated through custom-quoted, multi-year B2B contracts with enterprise customers across healthcare (BG Unfallklinik Ludwigshafen, Kliniken Schmieder, Medice), hospitality (Marriott Heidelberg, Qube Hotel, SAP Arena Mannheim), financial services (Sparkasse Heidelberg, Volksbank), industrial manufacturing (Stauff, Jungbunzlauer, Kirchhoff, Böhm Kabel), and public transit (rnv). Differentiation rests on specialized cleaning technology (dry-ice blasting, deionized water / osmosis glass cleaning, drone-assisted facade cleaning, photovoltaic cleaning claiming up to 30% yield improvement), regulatory credentials (ISO 9001:2015, ISO 14001:2015, GMP, DIN ISO 14644, RKI/IfSG compliance), and 125+ years of brand heritage with multi-decade customer relationships. Go-to-market is direct enterprise field sales with named account managers at each regional office, complemented by industry-association participation, social media presence, and employer-branding-driven recruitment across LinkedIn, Instagram, Facebook, YouTube, and XING. Ownership is entirely family-held across the parent Breer Gebäudedienste GmbH and three operating subsidiaries (Heidelberg, Stuttgart, Ludwigshafen), with leadership spanning family members Jens Breer, Anja Breer, Karl Breer, and Nils Breer alongside non-family executives Ralph Biedermann, Ines Gemming, and Wolfgang Greiner; the 5th generation (Nils Breer) assumed the CIO and managing-partner role at Heidelberg in 2025.
Breer firmographics
Firmographics- Name
- Breer
- Legal name
- Breer Gebäudedienste GmbH
- Website
- https://breer.de
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Breer is a fifth-generation, family-owned German building services company founded in 1897, employing 1,500+ staff across four locations. It delivers building cleaning, special cleaning, and facility management services to enterprise clients in healthcare, hospitality, manufacturing, banking, and public sectors.
- Ownership category
- akta.pro rank
Where Breer is headquartered
LocationHeadquarters
- HQ city
- Iserlohn
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Breer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Gebäudereinigung (Building Cleaning Services): Core recurring cleaning services including daily maintenance cleaning, periodic deep cleaning, and specialized cleaning for specific industries. Revenue generated through service contracts with businesses, healthcare facilities, hotels, and public institutions.
- Facility Management: Comprehensive facility management including concierge/reception services, building maintenance, and groundskeeping. Provided as integrated service packages or standalone offerings.
- Personalüberlassung (Staff Leasing): Temporary staffing services placing qualified cleaning and facility personnel with client organizations. Covers temporary absences, seasonal demand peaks, and project-based staffing needs.
- Sonderreinigung (Specialized Cleaning): One-time specialized cleaning projects including construction cleanup, facade cleaning, floor restoration, industrial machine cleaning, and photovoltaic panel maintenance. Typically project-based with defined scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Breer product offering
Product offeringCore offering
Breer (Breer Gebäudedienste GmbH) provides commercial building cleaning, special cleaning, facility management, and industry-specific cleaning solutions to business clients across Germany. The company operates from four German locations (Iserlohn, Heidelberg, Waiblingen, and Stuttgart), employs more than 1,500 people, and is now in its fifth generation of family ownership since being founded in 1897.
Product overview
Breer is a fifth-generation family-owned building cleaning and facility management company established in 1897, offering a comprehensive portfolio of services organized into three core areas: Gebäudereinigung (Building Cleaning) covering maintenance cleaning, glass cleaning, hotel cleaning, hospital/cleanroom cleaning, and event location cleaning; Sonderreinigung (Special Cleaning) including floor restoration, winter service, facade cleaning, photovoltaic cleaning, construction cleaning, and machine cleaning; and Facility Management comprising janitor services, reception services, pickup/delivery services, staff leasing, outdoor area maintenance, and dirt mat service. Additionally, Breer provides industry-specific solutions tailored for sectors including industry and trade, medical and pharmaceutical, hotels and events, offices and administration, social and educational facilities, and vehicles. The company employs over 1,500 staff across four locations in Germany (Iserlohn, Heidelberg, Stuttgart, and formerly Lüdenscheid and Ludwigshafen) serving clients in North Rhine-Westphalia and the Rhine-Neckar metropolitan region.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Building Cleaning (Gebäudereinigung) Routine commercial cleaning of offices, buildings, and corporate facilities for business clients across Germany.
- Special Cleaning (Spezialreinigung)
Quantifiable outcome
- Up to 30% energy yield increase achievable through professional photovoltaic panel cleaning
- +1 more outcomes
Companies that use Breer
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles1 record
Breer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Breer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Meta Platforms (Facebook, Instagram)minorSocial media marketing partnerships through company profiles on Facebook and Instagram for employer branding and community engagement.
- Bundesinnungsverband der GebäudereinigercoreFederal association membership providing industry representation, standards development, and professional network access. Jens Breer serves as Obermeister of Gebäudereiniger-Innung Ruhr-Wupper-Südwestfalen.
- Qualitätsverbund GebäudedienstecoreQuality association for building services companies promoting industry standards and best practices.
- Gebäudereiniger-Innung Ruhr-Wupper SüdwestfalencoreRegional guild with 76 member companies employing approximately 20,000 people. Jens Breer elected Obermeister. Hosts training competitions and professional development events.
- Südwestfalen-AgenturminorRegional economic development agency partnership supporting economic growth and sustainability initiatives in South Westphalia.
- Famis GmbHminorFacility management company partnership established in 2003 for expanded service offerings.
- EU Ecolabel Certified Cleaning Products SuppliersminorSuppliers of environmentally certified cleaning products meeting EU Ecolabel standards for sustainable building cleaning.
- Wirtschaft für Südwestfalen e.V.minorRegional business association supporting economic development, sustainability, and business networking in South Westphalia.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Breer competitors and assessment
Company assessmentBroad incumbents
- Dussmann Group: One of Germany's largest facility services providers offering integrated facility management, cleaning, catering and security to enterprise customers. Direct overlap with Breer in commercial building cleaning and facility management, though Dussmann operates globally and at significantly larger scale.
- Compass Group (Eurest): Global contract services group operating in Germany through Eurest and related facility services. While primarily known for catering, increasingly overlaps with Breer in integrated facility services for enterprise clients.
- Piepenbrock: Family-owned German facility services company (similar ownership structure to Breer) with building cleaning, facility management, security and maintenance services. Direct overlap in cleaning and facility management for commercial and industrial customers.
- Strabag Property and Facility Services: Subsidiary of Strabag SE providing comprehensive facility management and technical building services. Comparable to Breer in facility management scope, though anchored in larger construction/engineering parent.
- Gegenbauer Services: Family-run German building services group with cleaning, facility management and security across Germany. Direct competitor in commercial and industrial cleaning with longer history but similar mid-size positioning.
- ISS A/S Germany: Global facility services provider with strong German presence in cleaning, workplace and facility management. Comparable in commercial cleaning and integrated FM offerings, operating at much larger scale globally.
- Wisag: Major German facility services group providing building cleaning, technical facility management, security and airport services. Closely comparable to Breer in industrial, commercial and healthcare cleaning, with broader geographic reach and larger employee base.
Regional players
- Schulten Facility Management: Regional German facility services provider with cleaning, technical and infrastructural building services. Comparable to Breer in commercial and industrial cleaning in NRW region.
- Stinnes Bauernfeind: Regional German building services company with focus on cleaning, facility management and property services. Comparable mid-size competitor to Breer in southern German markets.
Direct peers
- Dr. Sasse Gruppe: Family-owned German facility services company offering integrated property services, cleaning, and facility management. Closely comparable to Breer in ownership structure, vertical market focus (healthcare, industry, public sector) and service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Breer social profiles
Digital presenceBreer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breer leadership team
Management profileNumber of profiles
Breer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Breer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breer
What does Breer do?
Breer (Breer Gebäudedienste GmbH) provides commercial building cleaning, special cleaning, facility management, and industry-specific cleaning solutions to business clients across Germany. The company operates from four German locations (Iserlohn, Heidelberg, Waiblingen, and Stuttgart), employs more than 1,500 people, and is now in its fifth generation of family ownership since being founded in 1897.
Is Breer a public or private company?
Breer is a private company. It is classified as family owned and is currently operating.
When was Breer founded?
Breer was founded in 1897. It employs 251 to 500 people.
Where is Breer based?
Breer is headquartered in Iserlohn, Germany, in the Europe region.
How does Breer make money?
Four revenue lines are on record. Gebäudereinigung (Building Cleaning Services) is the primary driver. The others are facility Management, personalüberlassung (Staff Leasing) and sonderreinigung (Specialized Cleaning).
Who are Breer's main competitors?
Broad incumbents on record are Dussmann Group, Compass Group (Eurest), Piepenbrock, Strabag Property and Facility Services, Gegenbauer Services, ISS A/S Germany and Wisag. Regional players are Schulten Facility Management and Stinnes Bauernfeind. Dr. Sasse Gruppe is listed as a direct peer.
Does Breer have an API?
No public API is recorded for Breer.