What AAF Greater Evansville does

AAF Greater Evansville (legal name: Evansville Tri-State Advertising Federation dba AAF Greater Evansville) is a nonprofit professional association incorporated under Indiana state law and operating as the local affiliate of the American Advertising Federation. Founded in 1949 and headquartered at P.O. Box 215 in Evansville, Indiana, the organization serves advertising, marketing, public relations, sales promotion, production, and media buying/selling professionals across the Tri-State area of Indiana, Illinois, and Kentucky — a defined footprint covering 11 counties (Vanderburgh, Warrick, Posey, Gibson, Pike, Edwards, White, Wabash, Wayne, Henderson, Union, and Daviess).

The organization's core offerings are structured around four programs: (1) the American Advertising Awards, the local first-tier phase of a three-tier national ADDY competition that draws nearly 35,000 entries annually across all AAF clubs; (2) the Student American Advertising Awards; (3) the Silver Medal Award, established in 1959 to recognize lifetime contributions to the industry; and (4) a Student Scholarship Award program that has disbursed over $165,000 to local students over the past 40 years. There is no proprietary technology platform — operations run on a standard website CMS, Eventbrite for ticket sales, and the national AAF competition entry portal. Membership is offered at $75/year for professionals (including AAF National affiliation and 40,000+ network access) and $25/year for students.

Revenue is generated through membership dues, ADDY competition entry fees ($100–$175 per submission depending on membership and single vs. campaign), and ticket sales for the annual awards ceremony ($20–$650). The organization is governed by a Board of Directors of 13–20 members, currently led by President Bob Renock, and operates with no external investment, no parent company in the traditional corporate sense, and no disclosed financials. The constitution was most recently revised and adopted on June 1, 2025.

Name

AAF Greater Evansville

Legal name

Evansville Tri-State Advertising Federation dba AAF Greater Evansville

Website

https://aafevv.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Advertising Trade Association

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Advertising trade association
• Professional membership organization
• Industry awards competition
• Advertising networking events
• Student scholarship program

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from professional ($75/year) and student ($25/year) members. Dues support club operations, programs, and the scholarship fund.
2. Competition Entry Fees: Entry fees for the American Advertising Awards: Member single entry $100, Member campaign $125, Non-member single $150, Non-member campaign $175. Student entries are free.
3. Event Revenue: Ticket sales for the annual American Advertising Awards ceremony: Individual member $50, Individual non-member $75, Table of 10 (member) $450, Table of 10 (non-member) $650.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AAF Greater Evansville is a local affiliate of the American Advertising Federation that delivers professional memberships, networking events, and educational programming to advertising and marketing practitioners in the Indiana-Illinois-Kentucky Tri-State area. It administers the three-tier American Advertising Awards (ADDY) competition at the local level, the Student American Advertising Awards, the Silver Medal Award, and annual student scholarships, all under the umbrella of AAF National and AAF District 6.

Product overview

AAF Greater Evansville operates as a membership-based advertising federation offering award programs and educational initiatives. Its core offerings include the American Advertising Awards (a three-tier national ADDY competition), the Student American Advertising Awards, the Silver Medal Award program, and Student Scholarship Awards. The organization provides Professional and Student memberships with benefits including discounted event access and AAF national network connectivity. These programs are designed to advance advertising industry standards, foster professional development, and support student careers in advertising-related fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Annual membership at $75/year for individuals or organizations providing discounted ADDY entry fees, discounted professional development tickets, and access to the national AAF member benefits network of 40,000+ advertising professionals. Membership runs concurrent with the fiscal year (July-June).
• Student Membership Discounted annual membership at $25/year for full- or part-time college students with interest in advertising or communications careers. Does not include national AAF affiliation.
• American Advertising Awards (ADDY) The advertising industry's largest competition attracting nearly 35,000 entries annually across local AAF Ad Clubs. The local AAF-Greater Evansville phase is the first of a three-tier national competition culminating in ADDY Awards recognition at local, district, and national levels. Entry fees: Member Single $100, Member Campaign $125, Non-Member Single $150, Non-Member Campaign $175.
• Student American Advertising Awards A national awards program designed for college students pursuing careers in advertising, marketing, or graphic design. Work entered at the local level can advance to regional and national judging. Student entries are free.
• Silver Medal Award Award established in 1959 to recognize men and women who have made outstanding contributions to advertising and have been active in furthering industry standards, creative excellence, and responsibility in areas of social concern.
• Student Scholarship Award Annual scholarships awarded to deserving high school and college students who plan to pursue careers in Advertising, Marketing, Graphic Design, or Public Relations. Over $165,000 in total has been awarded to students over the last 40 years.

Quantifiable outcome

• Over $165,000 in scholarships awarded to students over 40 years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• American Advertising Federation (AAF)coreStrategic or Co-development Partner · 1 January 1949National parent organization affiliation. AAF-Greater Evansville is the local Evansville Tri-State affiliate of the American Advertising Federation. The affiliation provides membership benefits, the American Advertising Awards competition framework, national networking, and organizational support. The local club operates under AAF bylaws and participates in AAF District 6 competitions.
• AAF District 6coreStrategic or Co-development PartnerRegional district affiliation covering Indiana, Illinois, and Michigan. Local ADDY winners advance to District 6 competition. The district coordinates regional judging and advancement of winners to the national American Advertising Awards.
• University of Southern IndianaminorOthersLocal university partnership for student membership recruitment and scholarship eligibility. Students from University of Southern Indiana are eligible to participate in student competitions and receive scholarship consideration.
• University of EvansvilleminorOthersLocal university partnership for student membership recruitment and scholarship eligibility. Students from University of Evansville are eligible to participate in student competitions and receive scholarship consideration.
• Ivy Tech Community College EvansvilleminorOthersCommunity college partnership for student membership recruitment and scholarship eligibility. Students from Ivy Tech Evansville are eligible to participate in student competitions and receive scholarship consideration.

Scale indicators6 records

Recent moves6 records

Emerging players

• The One Club for Creativity: Nonprofit organization recognizing creative excellence in advertising through awards (One Show) and education programs—directly overlaps with AAF-GE's ADDY Awards and scholarship mission.
• IABC (International Association of Business Communicators): Global membership association for business communicators with local chapters, offering networking and professional development that overlaps with AAF-GE's value proposition for communications professionals.
• AIGA (Professional Association for Design): National professional association for designers with local chapters, competitions, and student programs—adjacent comparator given AAF-GE's overlap with graphic design students and creative professionals.

Broad incumbents

• Ad Council: National nonprofit producing public service advertising campaigns and convening the ad industry around social causes—shares the nonprofit industry-advocacy posture that AAF-GE plays locally.
• 4A's (American Association of Advertising Agencies): National trade association representing advertising agencies in the U.S. Overlapping mission of industry advocacy, standards, and professional development for the advertising ecosystem, though agency-side rather than cross-discipline.
• Public Relations Society of America (PRSA): National professional association for PR practitioners with local chapters, awards programs (including Silver Anvil), and scholarships—structurally parallel to AAF-GE's professional development, awards, and scholarship model.
• American Marketing Association (AMA): Larger national professional association serving marketers with local chapters, training, certification, and events—a broader-scale analogue to AAF-GE's membership and professional development offering.

Direct peers

• AAF Chicago: Midwestern AAF local chapter in the same District 6 footprint, running identical ADDY competition, membership, and event programs—directly comparable in structure and regional context.
• AAF New York: Another local AAF chapter operating the same ADDY Awards competition framework, membership tiers, and federation affiliation model—directly comparable as a sister chapter of AAF National, just at a much larger scale.
• AAF District 6: The regional AAF district that AAF Greater Evansville feeds into for the second tier of ADDY competition; operates the same federation model across IN, IL, and MI and shares governance conventions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AAFGE
• Facebookfacebook.com/aafevv
• LinkedInlinkedin.com/company/aaf-greater-evansville

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAF Greater Evansville